Penna Powers has been testing Google Glass to see its implications for advertising and transportation.
Wearable Technology & Advertising: Exploring Current and Future Possibilities looks at how this technology will continue to grow until it is a vital part of every media plan. We take a deep dive into its current situation, why wearable tech will have less resistance to advertising than smartphones do, and most importantly, how to get your business geared up for this growing trend. As a bonus, we include some real life examples of Glass integration at companies and provide ideas for how your company could use wearable technology.View the White Paper
Wearable Technology & Transportation: An Analysis from Transportation Experts focuses on some key questions. Is it safe to drive with Google Glass? Should it be illegal? How will Glass impact the future technology of vehicles? These questions are answered by transportation experts who give insights to where the future is headed.View the White Paper