For the first time ever, a Super Bowl went into overtime, and for the fifth time, the New England Patriots took home the championship. The Patriots win over the Falcons was nothing short of exciting, but what about the ads? Besides the “Big Game” itself, Super Bowl commercials have long since brought viewers to the TV, for the long-running tradition of picking the “Best” and “Worst.” So, we decided to ask our staffers what ads they thought were the best. Here’s our top 5:
84 Lumber: Although this commercial was deemed too controversial to show in its entirety, the 90-second teaser stood out in our minds. Featuring the journey of a mother and daughter who are leaving their country with hopes of a better life in the US, 84 Lumber capitalizes on the “land of opportunity.”
Airbnb: The ad titled “We Accept” shows a collection of faces of different nationalities and the words “We believe no matter who you are, where you’re from, who you love or who you worship, we all belong. The world is more beautiful the more you accept.” The goal of the ad was to promote a message of diversity and acceptance, and was also used as an announcement that the company intends to provide short-term housing for 100,000 refugees, disaster survivors and other displaced people for the next five years.
Mr. Clean: Mr. Clean’s “Cleaner of Your Dreams” ad caused quite a stir this year. The ad features a revamped Mr. Clean, younger and “sexier” than his original character. Many viewers were entertained and found the ad to be funny, while others found it to be disturbing. It ends with the words “You gotta love man who cleans” on the screen.
Audi: Audi’s ad is narrated by a father who is worried about her daughter being valued less than men “despite her education, her drive, her skills, her intelligence…” The ad ends with the words “Audi of America is committed to equal pay for equal work.” Although it did receive some praise from viewers, others criticized Audi for even running the ad while lacking women in leadership positions.
Skittles: With “Romance in the Rainbow,” Skittles decided to focus on humor with a classic scene of teenage romance: throwing pebbles (or in this case, Skittles) at the window. Little does he know, the girl, along with her family, a cop, a burglar and even a random beaver, are all in her room catching mouthfuls of skittles. Skittles never fails to create ads that are as sweet as they are completely off the wall.
Super Bowl advertisements can make or break a company’s brand based on the outcome after they air. Companies spend millions of dollars on their ads with the same goal in mind as the players: that once the game is over, will people still be talking about them? If a company can create an ad that makes the “Best” lists after the Super Bowl is over and continue to create an ongoing impression, they essentially win too. Which Super Bowl ads were your favorites? Let us know in the comments!