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Penna Powers took home some serious hardware at the 30th annual Golden Spike Awards Gala on Nov. 16. We earned six Golden Spike awards and one finalist award at the 2017 Golden Spikes in categories ranging from research for governments/non-profits to community relations.

2017 Golden Spikes

Golden Spike Awards

Harmons Grocery Local Print Ads

Category: Print display advertising
Harmons Grocery has been operating in Utah since 1932. What started out as a farmstand has blossomed into a progressive chain of grocery stores committed to quality food, unsurpassed service and community wellbeing. Supporting local vendors has always been at the forefront of Harmons mission, in fact, Harmons has been an integral cog in helping many local businesses get started. Over 2,300 products sold in Harmons are local items. With this in mind, Harmons asked Penna Powers to develop print ads with an emphasis on local. The ads featuring local products and produce were placed in various local Utah publications reaching more than 250,000 in readers.

 

UCAIR & Penna Powers: Show Them UCAIR

Category: Community relations
UCAIR and Penna Powers have conducted fully-integrated educational campaigns for the past several winters, when Utah’s air quality suffers most. Research in early 2016 showed that Utahns are concerned about air quality, but many believe air quality challenges are beyond their control. However, research participants activated around the issue when presented with the health impacts poor air can have on those they love. Building on this insight, UCAIR and Penna Powers created the “Kidult” campaign, inviting Utahns to “Show Them UCAIR” by changing behaviors to reduce emissions.

 

UDOT & Penna Powers: UDOT 1-15 Tech Corridor

Category: External audience videos
Utah County is growing rapidly, resulting in commute-time traffic jams. The Utah Department of Transportation planned to expand I-15, but funding wouldn’t arrive until 2020. In 2017, the State Legislature approved a bond to accelerate construction.
A public awareness survey showed that only 24 percent of locals knew a project was coming. UDOT developed a video to educate stakeholders on the project and announce the accelerated timeline. The video link was emailed to government and business leaders and promoted on Facebook, Twitter and YouTube to area residents and commuters.

 

UDOT & Penna Powers: UDOT TravelWise

Category: Research for government/non-profits
In order to establish a baseline around the TravelWise Program, UDOT conducted a general public telephone survey of Wasatch Front residents through Lighthouse Research & Development, Inc. The research included a total of 810 interviews. It was the first time that research of this scale had been done on the TravelWise campaign. It substantiated our belief that the campaign is necessary, surprised us in the level of program awareness, and provided actionable insights that are currently being pursued by the team.

 

IDOT & Penna Powers: Iowa Zero Fatalities “Impaired Sports”

Category: Social media for government/non-profits

With 32 percent of all traffic fatalities caused by alcohol related crashes, Zero Fatalities Iowa identified a need to address impaired driving with residents. In an effort to reduce fatalities, Iowa Zero Fatalities implemented a social awareness campaign during NFL and NCAA sporting seasons targeting men ages 18-49. Event targeting reminded spectators to get a sober ride home after the game. The campaign successfully, reached 59.8 percent of the target audience and helped lift overall Zero Fatalities awareness by two percentage points.

 

UCAIR & Penna Powers: UCAIR Illustrated Inversion Education Video

Category: Photography and illustration
The Utah Clean Air Partnership (UCAIR) is a non-profit dedicated to clean air. UCAIR and Penna Powers have conducted fully-integrated educational campaigns for the past several winters, when Utah’s air quality suffers most. Part of the challenge of getting Utahns to engage around air quality is overcoming their general low awareness that what they do does, in fact, make a difference in pollution levels. Many believe nothing can be done about Utah’s poor winter air episodes due to the meteorology and geography of the local airshed. During the 2016-17 winter campaign, we produced an illustrated educational video to attack this issue head-on.

 

Gold Spike Finalist Award

UDOT & Penna Powers: Zero Fatalities

Category: Community relations
To reduce traffic-related deaths between Memorial and Labor Day, Zero Fatalities implemented a multifaceted campaign called the “100 Deadliest Days.” As titled, the campaign focused on educating Utahns about (1) the 100 DD of summer when roadway deaths nearly double in Utah and (2) how to best prevent a traffic-related tragedy during the summer. Not only has the campaign performed exceptionally well in reach, frequency and engagement – As of August 23, there have been 12 less roadway related deaths this summer when compared to this same time last year.

 

The Golden Spike Awards measure effectiveness regarding research, planning, execution, evaluation and project content. A Golden Spike Finalist is awarded to entries that earn at least 80 out of 100 points; the highest scoring entry earns a Golden Spike. The annual competition is sponsored by the Utah Chapters of the Public Relations Society of America, the International Association of Business Communicator and the Utah Society for Healthcare Communication and Marketing.

Additionally, President and Managing Partner Dave Smith, APR received the Professional of the Year award.

Thank you to our clients for your continued partnership. While we are proud to produce award-winning campaigns, what matters the most is driving meaningful change together.

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Alli –

Alli Blake, our basketball superstar from Westminster, brought her talents over to Penna Powers to work as an associate project manager. Alli is one tough cookie, which is appropriate since her most memorable fortune cookie quote was “toughen up, buttercup!” Of all the famous people in the world, if Alli could only choose one that she wishes to meet, it would without a doubt be Jesus. Her spirit animal? A hyena – they are resilient and the females are boss. If you ever get the chance to meet Alli, you’ll learn she is a fierce, determined and hardworking woman that we are lucky to have here at Penna Powers.

Marissa –

Marissa Liu, our newest executive assistant aka our behind-the-scenes organizer, is nothing short of perfect. A motto Marissa lives by and is sure to portray through her actions is “always find time for the things that make you feel happy to be alive.” She is the happiest gal around unless you get between her and her diet coke! When she’s not busy in the Penna Powers office, you’ll likely find her dreaming about traveling to Dubai or Bali, or off somewhere a little bit closer like Southern Utah; (until she gets the opportunity to make her dream vacation a reality).

Alec –

Alec Curtis recently joined us as a truck smart outreach specialist for Zero Fatalities. The best way to describe Alec (as told by Alec) is through his spirit animal, which happens to be an Emperor Penguin, as they are both adorable and majestic. Remember that Klondike Bar commercial song “what would you do-oo-oo for a Klondike Bar?” Well, plan on having that line stuck in your head for the next few hours since it just so happens to be Alec’s favorite jingle. When Alec isn’t out educating Utah about driving safe around big rigs, he’s probably counting his PTO days and planning a trip to his dream location, Italy.

Max –

Max Jensen, a BYU student, joined the Penna Powers family a few months ago as our media intern. If you have been in our office lately, it’s likely that you’ve seen him! He’s our only employee that stands tall at 15 feet 3 inches. When talking to Max, chances are you will end up discussing the 1977 restored Toyota Land Cruiser that he hopes to have one day. Max enjoys spending his free time fantasizing about the Bahamas, skiing and shopping at Costco. If you plan on lying to Max, you might want to think twice. Chances are he will call your bluff since he’s a firm believer that “the truth is the truth, no matter where you lie.”

 

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Varick Media

Campaign minimums got you down?

Although all clients and campaigns are significant, they don’t always have budgets for massive campaigns. While there may be a perfect media channel for your campaign, it may not be executable due to minimum budget constraints. Varick Media is one of many great partners who have created solutions to this very problem.

Who is Varick Media?

Varick Media Management LLC offers digital advertising consulting services. It provides campaign planning, research, consumer insight, campaign monitoring and measurement services. The company was founded in 2008 and is based in New York, New York. Varick Media operates as a subsidiary of MDC Partners Inc., a marketing and communications network. MDC Partners has 50+ advertising, public relations, branding, digital, social and event marketing agencies under its umbrella.

What is the technology?

In 2012 Varick Media Management built its own in-house digital monitoring product.

That product, called The Lens, is paired with an internal pixel server so that Varick can track its online display and video ad campaigns across the various demand-side platforms and plug the resulting data into one central data repository that their clients control.

In October of 2015, Varick Media released Alveo—a planning, buying and reporting platform. Operating originally as more of an internal trading desk, Alveo can now be used by Varick’s clients to manage and visualize data as well as access reports across multiple campaigns. Alveo is available as a managed service “with all of the access and data of a self-service offering,” described Jim Caruso, SVP of product and client strategy at Varick. While agency trading desks aren’t renowned for open access and transparency, Caruso said, “Alveo was designed to be agnostic across media channels, DSPs and inventory sources.”

What is the solution?

Combining both The Lens (DMP) and Alveo (trade desk) technology, Varick’s clients can access inventory through a robust channel inventory and layer with premium custom audiences to manage through one platform. This married opportunity allows for accurate performance and audience insights across multiple channels. Because Varick is a subsidiary of umbrella network MDC Partners, campaign minimums can be achievable for a wider set of clients.

 

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We may need to invest in another cabinet to showcase our awards because Penna Powers is adding three more trophies to the mix. Our team took home three bronze awards from the 38th Annual Telly Awards, which recognized the best videos across all screens. With over 12,000 entries from all 50 states and five countries, we’re proud to be recognized for our work by the selection committee.

Watch our winning videos:

Utah Zero Fatalities:

“Potty Mouth” – Television

“Slow Pour” – Television

Utah Clean Air Partnership:

“Causes of Inversion” – Online video

The videos were viewed on websites, social media channels, in-banner paid video promotions and in movie theaters.

Thank you to our clients for placing their trust in us to create innovative social change campaigns. While being recognized for our work is rewarding, what’s more important is the behavior change that we are able to accomplish in partnership with our clients.

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Gladys Pastor, brings her expertise to our Nevada office to serve as our Community Relations Coordinator. In her free time Gladys enjoys spending time at home, where you will likely find her reading a book by her favorite author, Paulo Coelho. A motto that she lives by is “wherever God plants you, bloom.” When Gladys isn’t planning her dream trip to Peru, or daydreaming about the day she finally gets a Jeep Wrangler, you will likely find her hard at work or eating her favorite food, tacos!

Christine Adams, graces our Nevada office with her talents and abilities to perform the duties as an Account Manager. One thing you should know about Christine is to never come between her and her chocolate ice cream. In her own words, she “sincerely loves chocolate ice cream!” She enjoys spending her days off work camping with her partner, son, four crazy Boston terriers and snorty pug. One quote that motivates Christine is “live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi

Charlene Coffman, brings her talents to our Nevada office as a hardworking Program Coordinator. A few of Charlene’s favorite things include Mexican food, Jeep Wranglers and Nicholas Sparks books. Whenever Charlene is off the clock she is likely camping somewhere or exploring new cities. In addition to camping and exploring, Charlene hopes to eventually get the chance to visit Costa Rica, Peru, Ireland and Italy. If she could meet anyone in the world, living or dead, it would be Joanna Gaines.

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Elyse Freeman, graduated from Ohio University with a degree in journalism, and decided to bring her talents to Penna Powers to put her skills to work as a Content Specialist. When Elyse is out of the office you can be sure to find her outside, likely up Little Cottonwood Canyon or down in beaUTAHful Moab. Unless it’s bad weather of course, then you will likely find her reading her favorite book, Prisoner of Azkaban. When she’s not dreaming about olives or the day she can get a Tesla, she’s here up in the “Girls Corner” hard at work! Her life motto is “It’s better to ask for forgiveness than ask for permission.”

 

Aubrey Andersen-Bakker, a recent graduate from Converse College in South Carolina came back to good ol’ Utah after graduation to work as an Associate Project Manager here at Penna Powers. She believes that anything is possible and “change is inevitable, except from a vending machine.” Aubrey is a fun, outgoing free spirit who enjoys being outside when she’s not here, working hard. An easy way to win her over and be sure to get on her good side is with a pint of Ben and Jerry’s ice cream, specifically Cherry Garcia!

 

Jennifer Beaudoin, a previous B2B digital media planning specialist brought her expertise over to Penna Powers to give us a piece of her magic. Jenny played Division I soccer for three years at Northern Arizona University, then finished her bachelor’s degree in business with an emphasis in marketing at Westminster. When she isn’t here putting her skills to work at P2, she spends her time as a full-time bicycle commuter, part-time botanist and part-time barista at the Red Moose Café. A quote that inspires her is “If you know the why, you can live any how.” – Friedrich Nietzsche

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Nostalgic Marketing Millennials

“Wonder Woman” just dominated screen ratings, the Nintendo NES Classic Edition is sold out and Atari just announced a new hardware system. You’re not mistaken if you think I’m talking about the late 70s or early 80s. However, I’m actually talking about right now. It seems as though the past keeps weaving into the future through nostalgic marketing, and for good reason too.

Companies ranging from tech to film are harnessing nostalgic marketing in their products and campaigns. Why is nostalgic marketing such a hit? One reason is that many people love being reminded of the good old days before responsibilities: childhood. With limitless impersonal marketing today, creating an emotional connection in marketing leaves a lasting impression.

Discover how some of our favorite brands are tapping into their millennial demographics with nostalgic marketing.

Atari

Atari, the preferred retro game maker of the 70s, has revived itself from the bankruptcy graveyard and announced a new hardware called Atari Box. Other than utilizing PC technology, not much else is known about the console. What we do know, however, is that the hardware will probably fly off the shelves.

Nokia

Nostalgic Marketing and Nokia

Remember your friend’s trusty Nokia that was sturdier than a brick? Nokia sure seems to, as well as the rest of the United Kingdom. Nokia recently relaunched its 3310 model and sold out online within the first week. The phone boasts an impressive 22 hours of talk time or month-long battery-life on standby. The best part? The cult-classic game Snake comes pre-loaded.

Nintendo

Before “Pokemon Go” and the Switch, Nintendo was facing a sales slump that was easy to see from a mile away. The Wii U’s expected sales in its first fiscal year were only one third of what the company expected. While Nintendo started to look like a sinking ship, it rebooted its NES with a nostalgic marketing campaign that garnered millions of views. If you’ve tried to get your hand on an NES, you know how difficult it is. I’m talking standing in line at Best Buy for hours after tracking shipments difficult. Now that the company has stopped producing one of the greatest consoles of all time? Almost impossible.

Netflix

Nostalgic Marketing and Netflix

If you weren’t hiding under a rock this past Halloween, you know that Eleven from Stranger Things was the costume of the year. “Stranger Things’” subtle nod to 80s pop-culture phenomenon’s such as “Alien” and “ET” was an instant hit. In a more obvious note, Netflix brought back a “Full House” remake as well as “Gilmore Girls.” While Netflix doesn’t share ratings information, it’s safe to assume millennials binged both shows. I know I sure did.

Here at Penna Powers, we’re no strangers to nostalgia. Nerf Gun fights are a regular occurrence in the office. The Underground (the name of our creative/development team)—I’m looking at you Thor—can’t stop talking about the “Godzilla” remake. We know firsthand the effect of nostalgic marketing and aren’t afraid to utilize it. Appeal to something that millennials already love and you’re almost guaranteed to create an emotional connection—or at least tap into their social media base.

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There are pros and cons to everything in life, but one of the most talked about is technology. Most likely because technology is constantly evolving, and in doing so it consumes us more and more. Every new advancement intrigues us just a little bit more, which can be seen as good or bad depending on the way you look at it.

No matter what your feelings are regarding technology, it’s easy to agree that it would be hard to live without if it suddenly disappeared. We rely on technology so much now-a-days for communication, work, education, dating, staying in touch, shopping and much more. So what does that say about us? It isn’t completely a bad thing, but it isn’t necessarily a good thing either. So here’s the good, bad and the ugly of technology and what it says about us.

Good:

Without a doubt, technology is definitely good for us in numerous ways. The use of computers and smartphones allows us to communicate with anyone, anywhere in the world, in seconds. Not to mention the fact that we don’t have to use paper maps anymore. You can type an address right into your phone and directions of how to get there immediately pop up right at your fingertips. If you don’t have time to run to the bank or the post office to pay a bill, no problem. Online banking allows you to pay bills, transfer money and even deposit checks now. Technology even provides education for people with the ability to complete college via online courses. The ability to find out family history and research ancestors is also a great resource technology allows us to use.

Using technology to teach others and spread positivity through acts such as, blogging, sharing quotes, motivational videos and more is also a great way to use technology. Pinterest and Facebook both provide inspiring and educational videos and photos for a number of things. A couple of the most popular and favorite ones are cooking and exercising videos and photos. However, you can find just about anything from home improvement projects, DIY projects, event planning, ‘how to’, fashion and much more online.

Bad:

According to CNN, Americans devote 10 hours a day to screen time. The more that technology evolves, the more addicted and reliant we become. While technology can be healthy and useful, we need to remember to use it in moderation. When is becomes valued as a necessity is when it becomes a problem. In today’s world, we hate to be bored. However, if you have a phone or a computer, you don’t have to worry about that, and that’s the problem. Any time we feel bored, what’s the first thing we do? Pull out our phone or computer and find something online to pass time. Instead of sitting in silence with our own thoughts or talking to someone next to us, we find more comfort in our devices. The things that draw us to our screen are anything from games, to social media, apps and even emails. There is always something new to see or learn online, whether that be a photo, video, article or something else, we don’t have to worry about missing out with our constant access to technology.

Ugly:

Although there are multiple ways that technology is good for us, there is also an ugly side to it. The truth is that not everyone who uses technology, uses it for the rights reasons. For example, instead of using the internet to learn, people use it to view or research inappropriate content. The fact that you can find anything on the internet, can be a good and a bad thing. When it comes to the bad things, people need to remember that just because it is available doesn’t mean you need to look at it or read about it. In addition to viewing inappropriate content, technology can also be used to threaten or bully others. With everyone using social media, it makes it almost impossible not to find someone online and reach out to them. While this can be a great way to stay in touch, not everyone uses it for that reason, causing the Internet to be a scary place for those who have been victims of bullying.

Technology has played a big role in our lives, and as it continues to evolve, it will only become more popular. So, it is your responsibility to stay up-to-date with technology and use it only for good. Technology is not the problem, how we use it is. The way we choose to use it and how often determines if it’s good or bad, and helpful or harmful.

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Being tied down to your desk all day, rather than on your feet and active is obviously a problem for your health. In fact, siting all day long is one of the worst things you can do to your body. Dr. James Levine, an Endocrinologist at the Mayo Clinic who has researched the impacts of sitting, describes sitting as the “new smoking.” Spending more than 6 hours a day sitting increases blood pressure and puts you in danger for diabetes, obesity and depression. On average, Americans sit anywhere from 7-9 hours per day. Unfortunately, even if you exercise regularly, that doesn’t outweigh the dangers associated with sitting.

After working all day, it’s hard to find time, or even want to find time, to exercise. When you get home from work, you are tired and might not be in the mood to go burn calories at the gym. Not to mention, many people have other priorities to attend to before and after work, therefore exercise often isn’t even an option for them. So, what should you do? Simple, adopt new practices and habits while sitting at your desk to maintain your health. Here are 10 options to get you started on a healthy and active work routine:

  1. Take an hourly walk

Whether that be to the drinking fountain, a co-worker’s office, the restroom or even just a lap around the building, try to make it a habit to get up and move every hour.

  1. Stretch

If you can’t take a walk, there is always the option to stretch. Stand up, move your legs and stretch.

  1. Count your steps

Consider investing in a wearable step device to track your steps and remind you to get up and move.

  1. Forget your phone and email

Try to walk over to a co-worker’s office and talk instead of emailing or calling them. This will get you up and moving and likely get your question answered faster too.

  1. Set alarms

When you get busy working, you tend to forget to move. Use your phone, your computer, or your smart watch to set alarms that remind you to get up and move.

  1. Choose healthy snacks

Instead of eating candy bars, chips and whatever else comes in the nearest vending machine, try healthy alternatives instead.

  1. Drink a lot of water

Bring a reusable water bottle with you to work and try to drink one full bottle before lunch and one full bottle before you leave.

  1. Say no to sweet treats

No matter how many tempting sweet treats are being offered at the office, always say no. If you really want a snack, try eating fruit or nuts instead.

  1. Skip eating out

Try making larger healthy meals at home so you can take leftovers to work with you. That way you won’t be tempted to eat out if you already have a meal planned.

  1. Swap out your chair for an exercise ball chair

This might sound crazy, but it can really help. Exercise ball chairs improve your posture, strengthen your core and even burn calories.

Adding simple exercises to your daily routine at work doesn’t have to be hard. Once you are used to the change in your routine, it will become the new normal. You will feel better throughout the day and even burn additional calories you wouldn’t normally burn. So don’t wait, get moving!

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Cash Erica Marley at Penna Powers, how bow dah? Erica is a recent graduate from BYU Idaho, and joined the team as a Social Change Coordinator in December. When she isn’t hard at work on the Utah Cancer Control Program, she spends most of her time outdoors: mountain biking, rock climbing, and playing water sports. Although she has yet to sing for us, one of her favorite memories was making the finals for a regional NATS singing competition. She is inspired by the quote: “If you can’t teach me to fly, teach me to sing.” -J.M. Barrie

We like that Kelsey. That is a nice Kelsey. As a recent graduate from the University of Utah (go Utes!), Kelsey Hess brought her journalism background to her role as Social Media Content Coordinator. When she isn’t planning her dream trip to Bora Bora or jamming out at country concerts, you can find her in the ‘Girl’s Corner’ of Penna Powers, speed-writing for a number of clients. Once, when she was losing in Wendover, a fortune cookie told her: “The bad times are behind you.” And we agree! Welcome to the team, Kelsey.

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