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Allyse Christensen

Whether you were cheering for the Falcons or the Patriots in the Super Bowl, no doubt you also paid attention to the ads. They often end up being more entertaining than the game. And if you watched in Utah and were paying attention to the ads, right before the start of the 4th quarter, you may have seen the winner of the Zero Fatalities video contest proudly introducing his safety message to Utah audiences.

When it comes to creating a Super Bowl ad, handing over the reigns isn’t usually a good tactic – well unless you’re Doritos and can offer over $1M as a cash prize and the National Super Bowl airtime.

But unlike Doritos, Zero Fatalities wasn’t focused on receiving a professional quality ad with their “Zero Bowl Teen Video Contest.” Instead, the focus was on the process the contest provided. By providing the Super Bowl ad as the trophy, Zero Fatalities motivated teens to talk to teens, in advocacy for safe driving behaviors. And if you’re in the business of behavior change, what better advocacy could you have for safe teen driving than peer to peer?

The “Zero Bowl Teen Video Contest” began in November, and the submission deadline was January 6. Zero Fatalities received over 70 video submissions. A panel of judges selected our 5 finalists, including the winning video. All finalists were aired on the day of the Super Bowl, with the winning video being aired during the Super Bowl in the Utah market.

As you’ll see in the finalist ads, like many of the video submissions, a lot of thought and planning went into these safe driving messages. So enjoy watching from #5 to the winning spot:

5th Place – Fayth Melton, Herriman High School

Fayth’s entry probably had the highest production value. Working with Unified Police, SWAT and her local school enforcement officer, her video shows the traumatic consequences of distracted driving. She includes a dramatic arc that starts with an innocent text from her mother to a visit no law enforcement officer wants to make.

4th Place – Isaac Bowen, Corner Canyon High School

Isaac’s spot was the most cinematic, including beautiful views of the western shore of Utah Lake. His creativity is on full display as he transitions from a teen driver out on a drive to his younger brother knocking a toy car off the table as he answers the vibrating phone.

3rd Place – Kyle Ransom, Logan High School

Kyle’s spot is easily the funniest of the finalists. Wouldn’t everyone drive differently if Grandma was riding shotgun? Interestingly, Kyle’s real grandmother is not in the spot. He asked his neighbor to play the role. She nailed it.

2nd Place – Amy Miller, Lone Peak High School

Amy’s video is an outstanding achievement. Well-crafted, well-written and hauntingly shot, Amy educates her viewers on the dangers that not buckling up can pose to not only the unbuckled passenger, but also to others in the car who may be hit by a human projectile. Be sure to stay for the darkly humorous and sober ending as the body bag delivers one last plea to the viewer.

1st Place – Sterling Jones, St. George

Sterling’s message shows the power of peers to influence driving habits, especially when it comes to teens. Despite Mom and Dad’s best efforts, they might get tuned out. But if your best friend is telling you to buckle up, how can you say no? Sterling made great use of music, a GoPro camera, rooftop locations and had the best closing tagline. You’re ready for the advertising business, Sterling!

Utah teens are very talented and creative. It was extremely difficult to narrow down the entries, so visit the Zero Fatalities YouTube channel to see some noteworthy honorable mentions. And leave your comments below, we’d love your thoughts on this campaign.

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Penna Powers has a brand new soccer team, and we pulled from whoever we had in-house to make it happen: techies, creatives, has-beens, bikers, bums and account managers. Don’t let the player pool fool you, however, because as of right now, we are 3:1. Somehow, this hodgepodge of players has turned into a tactically savvy soccer team, feared by every other team in the Coed, League 10.

The Dungeons and Dragons discussions have been nixed by talks of soccer tactics and sub rotations. The afternoon Birthday Celebration sweets have been forgone in the stomach’s preparation for the evening’s match. The P2 staff is hyped every Game Day with anticipation. Needless to say, the creation of a P2 soccer team has had an energizing effect on the P2 workday.

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1/5 Post-Game Recap:

Last week was a nail-biter! After overcoming a 3:0 deficit, Nate sealed the deal with a striking hit to far post for the 4:3 advantage with only minutes to go. Thor, Marsha and Becka worked some skilled offensive magic in the final third, sometimes surprising themselves, tallying upwards of 10 shots on goal. Audrey fit her defensive role like a glove and with Jordan’s coaching and stamina our team was organized and tactful. Tyson never swore, never let Jordan down and made a few seriously key stops in the final minutes of the match to seal the victory.

Players to watch 1/19: Definitely Collin Brian. A player that demonstrated some silky skills for 3 minutes — fans everywhere are anxious to see what he will do with a few more.

1/19 Post-Game Recap:

The wrath of P2 officially unleashed versus Pandas IFC. After 12 utterly nasty goals, the Pandas were left bereft of their cute looks and pride.

Speaking of cute, the girls brought the heat. Marsha continues as the consistent offensive threat while really sticking it to the offsides rule. Audrey’s savvy is missed every minute she is off the pitch. Becka receives “most improved player” and is typically found doing drills after the game. Carly got her sports confused and deliberately produced a screen, which resulted in a foul that would make any basketball coach proud. It made Kim really proud, too. Melinda had a harsh welcome to the sport with the whiff of the game. No matter, literally seconds later she was up and assisted the sweetest goal of the night. Whiff’s on you, Pandas.

The boys also did work. Player-to-watch, Collin Brian, exceeded expectations with a hat-trick performance – it’s amazing what a little more than three minutes can do for you. Jordan ran our defense…and offense…and midfield…he basically runs the entire game, literally and figuratively speaking. Nate is consistently on the leader board for goals and rumor has it scouts are watching him closely. Tyson had a sick shot on goal and if you don’t believe me, it was caught on film. Thor doesn’t say much vocally and let’s his moves do the talking: to this day he has the best shake-n-bake skills we have seen.

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1/26 Post-Game Recap:

If you’ve ever wondered if Narwhals exist, they don’t. P2 defeated second-in-the-league foe Narwhal Nation 9-3 last Thursday wrapping up a 3-game winning streak. The Narwhals were feisty but P2 fought back, collecting the most fouls they’ve had all season. Kim made-good with her 3-goal promise to Chuck and scored her first hat-trick of the season. She also made-bad with an opposing player, failing to chip over his 6’5″ self resulting in a nice ball-to-face moment for him. He had some colorful words for Kim immediately following (something about “going around…”).

Meanwhile, Tyson was caught counting out loud the number of times he was falling to the ground – going down with a loud “There’s three!” midway through the game. He and Thor almost had to shave and let their locks flow due to a shortage of female players. Collin remained calm and collective helping us to keep our cool all game long. Marsha has added to her soccer position repertoire by developing as a fantastic midfielder, constantly checking back to add support. Becka and Nate are beginning to make a great “soccer couple.” Fans can really see the chemistry between the P2 players develop. It is not uncommon to see give-and-go’s, wall passes, and spectacular assists at every game.

Players to watch 2/2: Alex Antonino. Let’s call this what it is: an all-out call-out. Her sassy spunk in soccer form is the most anticipated venture of the New Year. Fans and P2 players cannot contain their high-hopes for Miss. Antonino’s participation.

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Technology is always changing, with yesterday’s impossible evolving into today’s ‘must have.’ While there’s no way to predict everything that will surprise us in 2017, here are five upcoming tech products to keep your eye on in the New Year.

2017 tech

The Nintendo Switch

The Nintendo Switch is an upcoming console/tablet hybrid that aims to revolutionize the way we play video games. Utilizing detachable game controllers and a special docking station, the Nintendo Switch can transform from a handheld gaming tablet to a complete gaming console within seconds. While there is plenty of skepticism on how well the Switch will work, Nintendo has surprised us before. And the device, set to launch in March of 2017, is definitely something to keep an eye on.

Amazon Echo with a Touch Screen

Digital assistants like Siri, Google Now and Alexa have already proven that they can be a compelling tool to make everyday life easier. And while we don’t know the specific sales numbers for Amazon’s Echo devices, it’s obvious that Amazon is heavily invested in developing the product. We can expect 2017 will yield several breakthroughs in the digital assistant category. Specifically, the current rumor is that the next Alexa-enabled device will launch with a 7-inch touchscreen. Does this mean Amazon will be merging their Echo and Fire device lines? Probably not. But it could mean a new device category is set to hit the market.

Surface Phone

It’s been a long time since Microsoft bought Nokia, and we have yet to see much innovation come from the acquisition. But next year, Microsoft announced that they want to start creating Windows 10 ARM-based PCs. This might not sound like much, but it means that Microsoft wants to start using phone processors to run a specially compiled version of Windows 10. This could be a sign that a fully-functioning Windows 10 Smartphone (maybe even the long-rumored “Surface Phone”) is being prepped to launch in 2017.

Android Wear 2.0

Google planned to release an update to its Android Wear platform (the software that runs on Android Smartwatches) earlier this year. For several different reasons, this update has been pushed to 2017. While smartwatch sales have been dwindling in recent months, this update could provide a much-needed boost of usage and popularity to bring smartwatches back into the limelight.

The Next iPhone

People always clamor over the latest iPhone releases every year, but 2017 might prove to be extra special, as it marks the 10-year anniversary of the original launch of the iPhone. While it could be an incremental “7S” upgrade like we’ve seen in years past, many rumors point to a major overhaul, including a curved screen, removing the home button and more. Either way, the next iPhone will definitely turn a few heads in the tech world in 2017.

Again, there’s no way to predict what crazy and innovative products will surprise and amaze us this next year, but we can rest assured that there are many sleeper hits and major flops yet to come.

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Called “More than just a badge of distinction” by the Salt Lake Tribune, “Top Workplaces are not only better places to work but are more likely to be successful than peer organizations.”

Only 65 companies were named a 2016 Top Workplace, we think it’s pretty cool that we’ve now made this list two years in a row.

The Salt Lake Tribune Top Workplaces Award is awarded based solely on employee surveys and comments about the environment in which they work. Not just compensation and benefits keep us here, but we have tons of fun. From annual Lagoon Day, Halloween and Bowl-ffet (bowling and pizza) parties, to cooking classes and employee anniversary celebrations, P2 is truly a Top Workplace.

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If you’ve given us a ring at Penna Powers in the last year, you may have noticed that we’ve abandoned the tired jingles and elevator music of yesteryear. Instead, we utilize your waiting time to inspire and share a little bit about who we are. Here are a few examples of our latest on-hold recordings…

For more fun entries, call us anytime at: 801.487.4800

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From Utah Business, “Best Companies to Work For Honored at Event:”

Success can be measured in many ways: growth, revenue, community impact, to name a few. Having an objective means of saying a company has the happiest employees, though, is a special kind of accomplishment.

Utah’s 50 happiest companies—as tabulated from anonymous surveys by the bulk or entirety of each company’s in-state workforce—were recognized by Utah Business for their efforts to go above and beyond to make their offices comfortable and engaging places for their employees. Donnie Welch, publisher of Utah Business magazine, said while the perks like free food or employee gatherings were nice, the most important benefits workers mentioned were centered around respect and recognizing effort and ability.

“They tell us what’s most important to them is the respect and autonomy they are given, the support from their leadership, the camaraderie that makes coming to work fun,” Welch said. “In their surveys, your employees explained that what they most appreciate are the opportunities to learn and advance their careers, especially when they have a leadership team that is willing to mentor them and support their aspirations.”

Kim Fisher, an evening anchor and investigative reporter for ABC 4 Utah, who emceed the event, said the efforts to make the workplace more welcoming for employees often brings economic benefits—employees who are happy, after all, tend to work harder. And in turn, she said, that helps make Utah a better place to be.

“You’re creating a wonderful place to work,” she said. “When you have a good place to work, it helps make it a good place to live.”

The 2016 Best Small Companies to Work For are:

Animal Care Center

Apex Dental

Beehive Broadband

Disruptive Advertising

FJ Management

GPS Capital Markets

Grant Victor

MassMutual Intermountain

NaviTrust

Penna Powers

PrincePerelson & Associates

Xima Software

TestOut Corporation

Your Employment Solutions

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From more than 75 entries ranging from agencies, universities, companies, nonprofits and government organizations, P2 was honored with the coveted “Best of Show” award for “Sundance—Helping Sundance Share Its Story Nationwide.”

Best of Show is earned by to the campaign that delivered on the outlined objectives and the entry was judged with a perfect score.

While we couldn’t be more proud of this award, we along with our clients brought home some other notable hardware too:

Golden Spike in media relations: UCAIR ShowUCAIR Winter Campaign

Golden Spike in creative tactics: Zero Fatalities VMS messages

Golden Spike in outdoor: UCAIR Digital Boards

Golden Spike in marketing products or services: Sundance

Finalist in media relations: Cabela’s Grand Opening

Finalist in interactive communications: Zero Fatalities epidemic.org

Finalist in public service advocacy: Zero Fatalities influencer campaign

Heralded as “Utah’s longest-running, most prestigious public relations and communications awards,” the annual best practice award competition was sponsored by the Greater Salt Lake and Utah Valley Public Relations Society of America (PRSA) organizations.

The Colorado PRSA chapter judged award entries. Different from most award programs, the Golden Spike awards criterion includes measurable demonstrations of increasing awareness, changing behavior and modifying perceptions. The annual competition is sponsored by the Utah Chapters of the Public Relations Society of America, the International Association of Business Communicator and the Utah Society for Healthcare Communication and Marketing.

We applaud or clients for the experiences, products, safety and health programs that improve our quality of life and love being a partner on their team.

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If you have friends or family who always have their noses in their phones, who shoot “quick” emails at 10 PM, whose blood runs thick with coffee, you may know someone who works in marketing and communications. And we have the top 10 gifts to give them…

Lump of Coal

To send to those coworkers they’ve been complaining about

Nerf Gun 

For downtime at the office, and so they can get a few shots in on the coworkers you sent coal to

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Elf on the Shelf

To make sure they don’t spend too much time shooting people on their naughty list with Nerf darts and actually meet their deadlines

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Pillow Pet

To keep them company and keep them comfy for those late nights in the office

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Wine 

To help them unwind from a long day of back-to-back meetings

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Fidget Cube

To channel their knee-shaking, foot-tapping, pen-clicking addiction without endlessly annoying everyone around them

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Noise Cancelling Headphones

If other people around them don’t have a Fidget Cube and their desk-tapping is driving them up the wall

BS Button

So they can call out their coworkers for being late, being loud, or just being plain annoying

Magic 8 Ball

For those days when they just can’t make a decision

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Caffeine, Caffeine, Caffeine

Enough said…

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Which of these top 10 gifts will you give YOUR marketing guru? Have anything to add? Let us know in the comments!

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Give a high-five to the five newest newbies of Penna Powers!

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As Program Manager for the Utah Cancer Control Program AND Zero Fatalities Nevada, Marsha Boam has become Penna Powers’ resident workhorse. When she isn’t in her office, she spends most of her time outside, whether it’s hiking, camping, paddle boarding, floating the river or eating on a patio. But Winter is Coming

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Becka Kanell joined us as Program Manager for Zero Fatalities Utah in early September. When she isn’t eating carbs, she enjoys weekend trips, hiking and going to the park with her “Huzbeard”.

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When Makenzie Stevens isn’t hard at work on Zero Fatalities Nevada, she enjoys eating sushi, watching “She’s the Man,” and adventuring with friends and family. She may not like bologna, but she’s gotten the Oscar Mayer song stuck in my head!

Nevada Office

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Andrew (2.0) Choudry is the newest Community Outreach Coordinator in our Nevada office. When he isn’t fighting crime (hanging out) with our resident Superman (Anthony Guttman), you can find him cruising the streets of Gotham City (Vegas) in his Batmobile (Scion FR-S).

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Maggie Saunders is our brand-new Community Relations Manager, keeping her eye on Batman and Superman in the Nevada office. If only we had a location in the UK! She has a thing for tea and biscuits… and men in kilts. We are so excited to have this STYX loving, delivery food-eating lady on the team!

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The Utah Department of Health (UDOH) has selected Penna Powers as its new agency of record for its Utah Cancer Control Program.

The five-year contract coincides with the release of the UDOH and Utah Cancer Action Network’s Utah Comprehensive Cancer Prevention and Control Plan, “the largest formal effort to address the burden of cancer in the state of Utah,” according to Lynette Phillips, program manager for the UDOH Cancer Control Program.

The review committee commented that one of the reasons Penna Powers stood out and was selected was, “Penna Powers provided highly creative materials based on research and evidence-based strategies designed to change behavior.”

Penna Powers’ Social Change department will be leading out on the education and action campaigns for BeWise disease prevention and health promotion, breast, cervical and comprehensive cancer, radon and lung cancer, HPV immunization.

Selected for its science-based approach to behavior change, Penna Powers has been nationally recognized for its work with Zero Fatalities in Iowa, Nevada and Utah, UCAIR and Hold On To Dear Life.

Under the contract, Penna Powers will implement a statewide communication campaign comprised of broadcast, social, news, digital and outreach components to help Utahns locate and participate in the Utah Cancer Control Programs’ cancer prevention, screening and information services.

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