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Dave PRSA Professional of the Year

The PRSA Greater Salt Lake Chapter recently awarded Penna Powers’ Managing Partner and President Dave Smith, APR with PRSA Professional of the Year.

As a native Utahn and graduate of Weber State University, Dave epitomizes the homegrown mentality of the Beehive State; he started as an intern with Penna Powers and has worked on numerous high-profile projects for nearly 25 years. Now as the Managing Partner and President of Penna Powers, he oversees the company’s long-term direction and vision.

Throughout the industry, Dave is known for his strategic communication and his role as a trusted advisor to all clients. In fact, many campaigns led by Dave have won the highest public relations award in the nation—the PRSA Silver Anvil award. Dave’s work in the Olympic Transportation “Know Before You Go” campaign garnered international recognition.

Dave devotes himself to his clients and currently is the principal advisor for some of UDOT’s biggest projects, including I-15 CORE, Mountain View Corridor and the TravelWise program. With Dave on the team, clients can rest assured that their campaign is in very capable hands. He doesn’t rest until he knows that a campaign will work and is being executed in a way that will yield solid results.

Outside of the office, Dave serves on the Salt Lake Chamber’s Board of Governors, the United Way of Salt Lake’s Leadership Circle and is a member of Weber State University’s communications department advisory board.

With his free time—which is sparse—he keeps busy being a volunteer leader/advisor with the Boy Scouts of America. Additionally, he is a member of the Bountiful High School Community Council, a high school basketball referee and has coached little league soccer with his kids’ teams for more than 15 years.

An outdoor enthusiast, Dave can be found in the mountains, valleys, rivers and lakes of the intermountain region frequently. He enjoys hiking, camping, running, hunting and fishing with family, friends and colleagues.

Congratulations Dave on this prestigious honor. Penna Powers flourishes under your tutelage every day.

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Alli –

Alli Blake, our basketball superstar from Westminster, brought her talents over to Penna Powers to work as an associate project manager. Alli is one tough cookie, which is appropriate since her most memorable fortune cookie quote was “toughen up, buttercup!” Of all the famous people in the world, if Alli could only choose one that she wishes to meet, it would without a doubt be Jesus. Her spirit animal? A hyena – they are resilient and the females are boss. If you ever get the chance to meet Alli, you’ll learn she is a fierce, determined and hardworking woman that we are lucky to have here at Penna Powers.

Marissa –

Marissa Liu, our newest executive assistant aka our behind-the-scenes organizer, is nothing short of perfect. A motto Marissa lives by and is sure to portray through her actions is “always find time for the things that make you feel happy to be alive.” She is the happiest gal around unless you get between her and her diet coke! When she’s not busy in the Penna Powers office, you’ll likely find her dreaming about traveling to Dubai or Bali, or off somewhere a little bit closer like Southern Utah; (until she gets the opportunity to make her dream vacation a reality).

Alec –

Alec Curtis recently joined us as a truck smart outreach specialist for Zero Fatalities. The best way to describe Alec (as told by Alec) is through his spirit animal, which happens to be an Emperor Penguin, as they are both adorable and majestic. Remember that Klondike Bar commercial song “what would you do-oo-oo for a Klondike Bar?” Well, plan on having that line stuck in your head for the next few hours since it just so happens to be Alec’s favorite jingle. When Alec isn’t out educating Utah about driving safe around big rigs, he’s probably counting his PTO days and planning a trip to his dream location, Italy.

Max –

Max Jensen, a BYU student, joined the Penna Powers family a few months ago as our media intern. If you have been in our office lately, it’s likely that you’ve seen him! He’s our only employee that stands tall at 15 feet 3 inches. When talking to Max, chances are you will end up discussing the 1977 restored Toyota Land Cruiser that he hopes to have one day. Max enjoys spending his free time fantasizing about the Bahamas, skiing and shopping at Costco. If you plan on lying to Max, you might want to think twice. Chances are he will call your bluff since he’s a firm believer that “the truth is the truth, no matter where you lie.”

 

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Earlier this fall, Penna Powers celebrated the five-year anniversary of the day Charlotte Chen first graced the halls of our agency. Today, she’s an accomplished project manager who is loved by clients and coworkers alike. She’s the epitome of professional. She’s smart, honest, organized and disciplined—pure gold on the inside—but she’s also taught us a thing or two about looking the part on the outside.

To celebrate five awesome years of working with Charlotte, we’re sharing five of her best style secrets.

  1. It’s not how much it costs, it’s how you wear it.

Penna Powers’ clients have communication budgets that span a broad range. It’s not the size of your budget, but how you use it that matters. To maximize effectiveness, be strategic about how you showcase your brand. When the branding fits your audience well, you’ll get results.  

  1. Don’t wear something just because everyone else is wearing it. Know your own style and be true to it.

Everybody is on WhatsApp, right? You’re not sure what to do with it, but your top competitors are using it and you don’t want to be last to the party.

Hold on! Before you jump into any marketing trend, ask yourself a few questions. Does it suit your audience? Is it the best medium for the message? Can you execute it well? Most importantly, can you experiment with this new, shiny thing without sacrificing resources for proven marketing efforts that meet your objectives?

  1. Don’t mix and match patterns.

Charlotte has a great sense of style, but she is not a graphic designer. However, she is really, really good at taking clients’ ideas to our talented team of designers and coming back with great creative work. One of the perks of working with Penna Powers is that you have a team of design pros who you can always count on.

  1. Accessorize, accessorize, accessorize!

Accessories, including shoes, are a great way to put your own personal spin on your OOTD (outfit of the day). Likewise, there’s no better way to elevate your marketing than to make sure your brand’s unique identity is evident—not overpowering, but elegantly tying your communication efforts together into a cohesive package.

  1. Blazers are total wardrobe staples. They can take your outfit from regular to classy/chic. 

A great blazer tops off an outfit like a great presentation tops off smart communication pieces. Charlotte’s clothing never has a loose thread or a stain. Likewise, when Charlotte sends an email, makes a call or a comment in a meeting, her ideas are never hasty or half-baked. Take your work from regular to chic by presenting it with polish.

We hope you’ve enjoyed Charlotte’s style secrets. Thanks, Charlotte, for five years of smart sophistication!

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Utah Food Bank’s Summer Food and Fund Drive

Penna Powers recently participated in Utah Food Bank’s Summer Food and Fund Drive and we’re pretty proud of our employee participation.

We like a little competition here at P2—naturally—so we created a contest to finally determine whether U of U or BYU is the best school ever.

Employees could bring in cans of food or donate to a virtual store. While the Cougars showed a promising start, the Utes ultimately came out victorious. The third barrel representing other darn good schools also had a nice showing.

P2 Utah Food Bank’s Summer Food and Fund Drive Results:

U of U raised $330 in virtual donations and 37 items donated.

BYU raised $194 in virtual donations with 34 items donated.

Other darn good schools raised $94 in virtual donations with 33 items donated.

Overall, P2 employees donated $618 and 86 pounds of food. The agency matched $500 of donations to bring the grand total up to $1,118.

For every $1 donated to Utah Food Bank, the organization receives $7.81 in goods and services. That means our $1,118 donation from the Summer Food and Fund Drive actually provided $8,731.58 in goods and services to the local community. Way to go P2!

If you’re interested in hosting a food drive, learn more from Utah Food Bank.

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It’s 8:35 a.m. on a Tuesday, Penna Powers headquarters is dark and quiet as people slowly make their way into work. They walk into their offices and begin scanning through emails, easing into the relaxing morning, when out of the silence comes a sound so vulgar yet humorous that everyone jumps from fear and simultaneously laugh uncontrollably. The phone speaker system has just been fart horned by the only person in the Underground in so “early,” our resident superhero, Thor.

Known for being reliable, speedy and incredibly talented, this designer has officially celebrated five years at Penna Powers. You can catch him working on projects for UDOT, Zero Fatalities, UCAIR, Utah Cancer Control Program and many more. Usually the first person in the building every morning and one of the last to leave at night, he is perhaps the most upbeat and positive guy in the Creative department. Even after a long day staring at a screen, he’s one of the first to volunteer or join in on the staff extracurriculars, participating in our MS Ride, Summer Games and most notably as the secret weapon on the agency’s soccer team.

In his spare time, you’ll find him combing his long golden locks, heading into the mountains to climb, hike or camp, building fires with his bare hands or listening to an audio book while cuddling with his best friend… no, not Tyson… Kiki, his cat.

He’s the type of guy you can always count on and is so crafty he’ll literally build props for photo shoots to ensure the job gets done right. We’re lucky to have had the opportunity to work with Thor for these past five years and look forward to many, many more. Thanks for always putting a smile on our faces and providing such stellar work!

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There is a sixth dimension beyond that which is understood by man. It is a dimension as vast as the universe and infinite in time. It is the space between shadow and light, between superstition and science, and it lies between the depths of man’s fears and the peaks of his knowledge. This is the dimension of fantasy. It is an area which we call the Tyson Zone.

Witness, if you will, a basement, made out of Nerf dart black holes, spews of profane expletives and soothing essential-oil blends that stretch to infinity. The basement, or as we know it, The Underground, has inmates from the Creative, Production and Content teams. One inmate stands out amongst the rest.

His name is Tyson Holtkamp. His occupation—IT/Operations Manager at Penna Powers. At present, celebrating his tenth year of techie techniques, zombie apocalypse survival tips and fighting mysterious malware. He’s a man in his mid-thirties of medium height, perhaps a little more gluten intolerant than most men. His face was once that of a baby. Now covered with hair, it is no longer. There is no horror film left that he has not seen and no server issue he cannot resolve. He is the first to quote Stephen King and the last man standing in the face of a good tumbler of whiskey.

Down below, in a heated debate of Game of Thrones theories, is but a fragment of a man’s imagination. Left to admire is the cleverness of his humor and the patience needed to teach you of your technological mistakes. Without his help and guidance, the team at Penna Powers would disintegrate from the email spam, computer viruses and mutants that act upon them. Of all of Mr. Holtkamp’s strengths…it is his commitment to excellence, paired with his jest and wit, that make him such a joy to work with. Here’s hoping this is just the eve of the beginning…in the Tyson Zone.

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We may need to invest in another cabinet to showcase our awards because Penna Powers is adding three more trophies to the mix. Our team took home three bronze awards from the 38th Annual Telly Awards, which recognized the best videos across all screens. With over 12,000 entries from all 50 states and five countries, we’re proud to be recognized for our work by the selection committee.

Watch our winning videos:

Utah Zero Fatalities:

“Potty Mouth” – Television

“Slow Pour” – Television

Utah Clean Air Partnership:

“Causes of Inversion” – Online video

The videos were viewed on websites, social media channels, in-banner paid video promotions and in movie theaters.

Thank you to our clients for placing their trust in us to create innovative social change campaigns. While being recognized for our work is rewarding, what’s more important is the behavior change that we are able to accomplish in partnership with our clients.

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Gladys Pastor, brings her expertise to our Nevada office to serve as our Community Relations Coordinator. In her free time Gladys enjoys spending time at home, where you will likely find her reading a book by her favorite author, Paulo Coelho. A motto that she lives by is “wherever God plants you, bloom.” When Gladys isn’t planning her dream trip to Peru, or daydreaming about the day she finally gets a Jeep Wrangler, you will likely find her hard at work or eating her favorite food, tacos!

Christine Adams, graces our Nevada office with her talents and abilities to perform the duties as an Account Manager. One thing you should know about Christine is to never come between her and her chocolate ice cream. In her own words, she “sincerely loves chocolate ice cream!” She enjoys spending her days off work camping with her partner, son, four crazy Boston terriers and snorty pug. One quote that motivates Christine is “live as if you were to die tomorrow. Learn as if you were to live forever.” – Mahatma Gandhi

Charlene Coffman, brings her talents to our Nevada office as a hardworking Program Coordinator. A few of Charlene’s favorite things include Mexican food, Jeep Wranglers and Nicholas Sparks books. Whenever Charlene is off the clock she is likely camping somewhere or exploring new cities. In addition to camping and exploring, Charlene hopes to eventually get the chance to visit Costa Rica, Peru, Ireland and Italy. If she could meet anyone in the world, living or dead, it would be Joanna Gaines.

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Elyse Freeman, graduated from Ohio University with a degree in journalism, and decided to bring her talents to Penna Powers to put her skills to work as a Content Specialist. When Elyse is out of the office you can be sure to find her outside, likely up Little Cottonwood Canyon or down in beaUTAHful Moab. Unless it’s bad weather of course, then you will likely find her reading her favorite book, Prisoner of Azkaban. When she’s not dreaming about olives or the day she can get a Tesla, she’s here up in the “Girls Corner” hard at work! Her life motto is “It’s better to ask for forgiveness than ask for permission.”

 

Aubrey Andersen-Bakker, a recent graduate from Converse College in South Carolina came back to good ol’ Utah after graduation to work as an Associate Project Manager here at Penna Powers. She believes that anything is possible and “change is inevitable, except from a vending machine.” Aubrey is a fun, outgoing free spirit who enjoys being outside when she’s not here, working hard. An easy way to win her over and be sure to get on her good side is with a pint of Ben and Jerry’s ice cream, specifically Cherry Garcia!

 

Jennifer Beaudoin, a previous B2B digital media planning specialist brought her expertise over to Penna Powers to give us a piece of her magic. Jenny played Division I soccer for three years at Northern Arizona University, then finished her bachelor’s degree in business with an emphasis in marketing at Westminster. When she isn’t here putting her skills to work at P2, she spends her time as a full-time bicycle commuter, part-time botanist and part-time barista at the Red Moose Café. A quote that inspires her is “If you know the why, you can live any how.” – Friedrich Nietzsche

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Cash Erica Marley at Penna Powers, how bow dah? Erica is a recent graduate from BYU Idaho, and joined the team as a Social Change Coordinator in December. When she isn’t hard at work on the Utah Cancer Control Program, she spends most of her time outdoors: mountain biking, rock climbing, and playing water sports. Although she has yet to sing for us, one of her favorite memories was making the finals for a regional NATS singing competition. She is inspired by the quote: “If you can’t teach me to fly, teach me to sing.” -J.M. Barrie

We like that Kelsey. That is a nice Kelsey. As a recent graduate from the University of Utah (go Utes!), Kelsey Hess brought her journalism background to her role as Social Media Content Coordinator. When she isn’t planning her dream trip to Bora Bora or jamming out at country concerts, you can find her in the ‘Girl’s Corner’ of Penna Powers, speed-writing for a number of clients. Once, when she was losing in Wendover, a fortune cookie told her: “The bad times are behind you.” And we agree! Welcome to the team, Kelsey.

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