Free. Everyone’s favorite word. A word that connects us all and draws in our attention. Sure, maybe you don’t REALLY need a lanyard with a company logo you’ve never heard of. Or a pencil or drawstring bag or an individually wrapped Starburst. But at the whopping price of FREE, who could resist? On the surface, giveaways can look like money pits. But in the grand scheme of things, nearly all companies who participate will ultimately boost sales in some way or another. Getting something for nothing will usually make the consumer unconsciously feel obligated to buy more. On Free Slurpee Day in 2010, USA Today says that even with 4.5 MILLION free slurpees given away, they still increased sales by 38% that day.
Below are some examples of some of the best freebie advertising in the game.
My personal favorite, Free Slurpee Day, falls on my birthday every year. I can’t tell you how many times I’ve heard “I got you a birthday present! You can pick it up at the Sev!” But this day has become iconic, and is always top of mind.
Come on, who doesn’t like a free short stack?
Do you see a theme here? But just because I’m hungry doesn’t mean that food freebies are the only thing that works! Companies have instituted a free comic book giveaway and logo swag giveaways at trade shows, just to skim the top. Has your company done a freebie giveaway? Let us know in the comments!