Reddit has grown from a small community forum to one of the top influential news sources online. Because of its passionate audience, Reddit has the 5th largest website audience in the United States with the most influential community online. Because of Reddit’s nature, many users often ask for advice in areas that are not their expertise. Using Reddit ads, your brand can provide the answer to their questions.
Reddit’s advertising platform is simple. Advertisements may redirect to a Reddit thread (subreddit) or redirect to a website. You can narrow the funnel depending on interests and also by location. Sponsored advertisements appear in a native content form, which blends well with organic content.
Bidding works similar to other content platforms, such as Facebook, and offers daily or campaign max spends. The platform also offers a creative preview, so you can see exactly how your advertisement will look on the website.
For our client Nevada Health Link (NHL), we saw an opportunity to reach the 18- to 35-year-old male demographic through organic and paid advertising on Reddit. This demographic is often hard to reach, especially on a topic such as health insurance.
For organic advertising, NHL will utilize the popular Reddit “Ask Me Anything” series. The feature has hosted everyone from an appliance repairman to the President-elect of the United States. It allows Reddit users to ask questions based upon a host’s knowledge and experience. These series are often successful and receive thousands of organic impressions.
For paid advertising, NHL will extend the longevity of the “AMA” series by linking advertisements to the subreddits. Advertisements before the “AMA” series will increase brand awareness and drive enrollments to their website.
With many of the health insurance questions on Reddit already focused on millennials enrolling for the first time, Nevada Health Link will be able to get on 26-year-olds’ radars and assist them with their first health insurance enrollment process. Be sure to look for our Reddit ads and “AMA” series during open enrollment from Nov. 1 through Dec. 15.