Search Engine Optimization

The Human Approach

thumb-seoUtah SEO, or Search engine optimization is a popular buzzword. With differing best practices and misguided information being spread around, it can seem like black magic. A certain mix of content, social media and optimization will make any site appear at the top of the results page someday…right? But how do search engines work and what does optimization actually mean?

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Author

seo-mikeMike Brian is a partner and Interactive Director at Penna Powers. With 23 years of industry experience, Mike has worked with Penna Powers’s major clients including UDOT, Daifuku, J.P. Morgan and the 2002 Winter Olympics.

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