Click It or Ticket

Getting Tough About Buckling Up

Male truck drivers are often guilty of driving unbuckled. This campaign demonstrated the power of seat belts while reminding drivers to secure their most important cargo. So Click It, or Ticket.


We hung a full-sized truck by a seat belt to demonstrate the tremendous power of buckling up.



These ads reminded truck drivers that the most important cargo is actually inside the truck.



This radio spot at first appears to be a tough-talking truck driver selling the latest truck features, but it turns out the toughest feature is actually the seat belt.