Zero Fatalities Nevada
A New Way to Think About Zero
Achieving Zero Fatalities on Nevada roads seems like an impossible goal, but if it’s the only goal that’s acceptable for our friends and families, it’s the only goal that’s acceptable for Nevada. Even with virtually no public awareness of the Zero Fatalities campaign, after one year of spreading the Zero philosophy, approximately one in three Nevadans were aware of this brand—a high number for the first year of any campaign. As we wrapped up the second year, PPBH had taken awareness of the Zero Fatalities brand up to 50 percent!
“You’re Dead” is just a figure of speech until you let it become a reality.
Whether you’re in Vegas for a 10-minute marriage or returning home and avoiding the Strip at all costs, these airport ads remind travelers to drive safely.