The Conversation Starter


Twitter offers three types of advertising options – promoted tweets, promoted accounts and promoted trends. The first two cost between $.50 – $4.00 per engagement, and promoted trends will cost you $200,000 per day.

Twitter Promoted Tweets

Promoted tweets are exactly that – tweets you have already tweeted that you wish to promote. They appear in timelines and search results. These ads can be targeted by interests, gender, device, geography (by DMA) and similarity to existing followers.

You only pay when users interact with your ad by clicking, replying, retweeting or favoriting your tweet. These engagements typically cost between $.50 – $2.00, depending on your targeting. For local campaigns it averages $1.35 per engagement.

Samsung famously bought all of the iPhone search terms during the iPhone 5 release. So users searching for “iPhone”, “iPhone 5” or “Apple iPhone” within Twitter were greeted with this Samsung ad:

twitter promoted tweet

Twitter Promoted Account

Twitter Promoted Who to FollowWant more followers in a jiffy? Twitter offers advertisers the ability to promote their account to potential followers. Advertisers can target by interest, geography and gender.

The price per follower depends on your targeting, but you can expect $2.50 – $4.00 per new follower. For local campaigns we have seen it on the lower end of $2.50 per follower.

Twitter Promoted Trends

Twitter Promoted TrendsIf you’re looking for massive exposure in a short amount of time, promoted trends are your best friend. You receive guaranteed placement in the Trends section of Twitter for one day. The price tag? $200,000 per day.

If you decide to run a promoted trend, you will need to contact Twitter directly to schedule it. Be sure to put some strategy into choosing your hashtag for the day, so you don’t have a backlash like #McDstories did.

Additional Perks to Advertising on Twitter

The new followers, retweets and conversions that happen from paid advertising are well worth the investment in themselves; however another HUGE advantage of running these ads is you gain access to analytics for your whole Twitter handle. This provides deep insights to which tweets perform best and insights about your followers. Another perk is advertisers on Twitter have a higher chance of gaining a verified account.

Need help getting set up with promoted tweets? Let us know!

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  • Bunmi 4 months ago Reply

    I really find this article helpful. I am about to promote my ebook via twitter and I must confess I have been highly updated as to which package best suits my plan, the price range and the benefit I stand to derive from each package. Thanks and God bless.

  • daz 4 months ago Reply

    The cost per follower in a twitter ad compaign is greater than the profit I would make out of selling my book to that one follower, so even if everyone bought I would still be out of pocket. Still twitter has to make money somewhere.

  • BuyFastWebTraffic 3 months ago Reply

    Great article! Most people don’t realize how expensive Twitter advertising can be comparable to Facebook, PPC, and other traditional campaigns. But really it is the market that continues to dictate the pricing for all of us. Any inexpensive item is not worth advertising on this platform because the cost per conversion is way too high.

  • Naijaetech 2 months ago Reply

    Twitter ad cost is too high and I think it should only be used when you are selling something expensive. Thanks for the info though.

  • Clive 2 months ago Reply

    I just joined my account @keepcalmsign with twitter.. but i must say that i am amazed at the price of the ads. I can receive fans on facebook in comparison for very low cost.. and that promoted for $200,000 a day? Hmmm i can’t keep calm about that one lol.

  • Viewglobally 2 months ago Reply

    Well, those prices are up there!
    I think we will just stick with the adwords, but glad i found this article before trying out twitter myself.

  • Greatloaded 2 months ago Reply

    The price are just too high and I think it
    should only be used when you are selling
    something expensive.

    • Roger 2 months ago Reply

      Yes I absolutely agree, I to was interested in advertising on Twitter……….but glad I found this article, it’s far too expensive, I thought Adwords was bad enough.

  • Emmanuel 2 months ago Reply

    Thanks for this exposure. About to run some ads with twitter

  • Emmanuel 2 months ago Reply

    Thanks for the exposure. About running an ads with twitter.

  • immiadvice 1 month ago Reply

    Twitter ad cost is too high use adword

  • I ran an advertising campaign on twitter for a few days with a budget of €5 a day and it was a complete waste of money. Each Follower I got was worth roughly between €0.40 to €0.60 which is way to expensive for a small timer looking to boost their following.

    Advertising with Facebook is cheaper and I have had way more bang for my buck. It is safe to say I will never use any of twitters advertising features again.

  • Imran 1 month ago Reply

    I can not find any link from where I can see the promoted trends/tweets pricing from Pakistan region, please help.

  • Techsonite 29 weeks ago Reply

    Way too expensive Jason! $200,000 can do better on Facebook ads and Google AdWords.
    If one is able to boost Facebook fan page with $200,000 for 4months ($50,000 monthly, $1,650 daily) I believe with time you can actually promote your tweets using the flock of people gotten from Facebook using 200k!!! I call it using 1 stone to kill too birds! My Gosh!

  • Charlotte Grobien 26 weeks ago Reply

    Can you help me with how much it would cost to promote this on-line charity auction further with twitter ads?
    Thank you

  • Charlotte Grobien 26 weeks ago Reply

    Please contact me:

  • Djarum Black 25 weeks ago Reply

    Oh my gosh! I tthink twitter ads too damn high for me. Tell me wich one better, twiiter, google ads, instagram, or facebook? Compared between oportunity to conversion.

  • Jeremy 12 weeks ago Reply

    I was looking into promoted tweets because of what I saw on my account and this information gave me specific details I was looking for. Thanks!

  • Raphael 12 weeks ago Reply

    Thanks a lot for sharing this. It has saved me precious time…….I am sticking with my facebook advertising – twitter ads just are too expensive.


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