In 1984, four guys with experience from top-name agencies from around the country got together for one simple purpose—smart marketing. They realized that out-of-the-box thinking and strategic planning had been lost. Advertising in Utah had just become creative order taking. What the partners discovered is that their idea of smart marketing just happened to be what a lot of companies were looking for. It made people laugh, think and even cry. But, more importantly, it made them commit and purchase. Today, Penna Powers has matured into one of Utah’s largest and most respected agencies, commanding a repertoire of marketing tools that rivals that of any agency in the nation.