Media Planner

Penna Powers, a Salt Lake City-based full-service communications firm is seeking a full-time entry-level Media Planner to help research, plan, buy and execute paid advertising campaigns. If you are interested in an agency that specializes in social change campaigns like Zero Fatalities and UCAIR, works with great local brands like Harmons Grocery and likes to break down traditional agency divisions and walls, please consider applying. Ideal candidates will learn quickly how to integrate planning from all media channels and articulate media strategy to colleagues, supervisors and clients.


  • Responsible for developing, implementing and optimizing traditional and online client strategies and initiatives
  • Can work cross-department to integrate PR, SEO and other interactive elements not traditionally part of a paid media buy
  • Develops buying strategies for maximizing media dollars and handles RFPs and negotiations
  • Once campaigns are live, optimizes performance based on agreed-upon key performance indicators
  • Creates online campaign reports for client and performs post-analysis verification on all buys to assess vendor compliance
  • Understanding of CPM, CPA, and PPC-based advertising campaigns a plus
  • Has a desire to stay updated on latest tools and trends.
  • Writes online media recommendations and POVs across a wide array of opportunities
  • Creates and manages media flowcharts, client media authorizations, billing and media vendor contacts
  • Constantly learning industry trends and staying updated on new technologies
  • Understands and interprets media research/analytics and consumer trends
  • Collaborate with senior media staff on strategic development, analysis and optimization
  • Experience with Double Click ad serving and reporting a plus
  • Familiarity with Nevada and/or Iowa media also a plus

Penna Powers is an equal opportunity employer offering health/dental and a 401k contribution plan among other benefits


To apply, please send your cover letter and resume to Marc Stryker at Please include “MP” in the email subject line. The position can start immediately with flexibility for seniors finishing up school and preparing for graduation. This position will be in Salt Lake.

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