Senior Media Relations Strategist

– Provide all media relations strategy, implementation and other activities for your assigned accounts.
– Provide input on media relations planning and executions, with a particular emphasis on local media relations – media events, talking points, news advisories and releases, etc.
– Work with account managers/team leads across all departments and within the PR department to structure media relations strategies for agency clients.
– Participate and contribute ideas, best practices, strategies and recommendations in planning and project meetings.
– Foster and build stronger relationships and familiarity with local, trade and national broadcast and print media for Penna Powers accounts.
– Oversee assigned media relations managers and provide guidance, input and feedback.
– Manage time allocation to keep within budget allocations on assigned accounts.

– Minimum of 5 years media relations experience. Agency experience, a plus.
– Demonstrated success in securing media relations coverage in the local Salt Lake market as well as B2B and B2C coverage in trades and business press.
– Demonstrated success in strategic communications planning.
– Self-starter that works well in a team environment.
– Presentation skills a plus.

– Competitive salary
– 401k w/employer match
– Health/dental/life/LTD insurance
– Collaborative and fun working environment
– Profit sharing
– Company events throughout the year

Send to cover letter and resume. Include PR Position in the subject line.

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Digital Media Planner – SLC

Penna Powers, a Salt Lake-based full-service communications firm, is looking for a Digital Media Planner to help its clients grow and innovate.  This is an early-career position for those with 1-3 years (not including an internship) of industry experience. If you’re curious, entrepreneurial and you’re inspired by the constant flux of communication platforms, we’ve been looking for you.

Digital Media Planner Duties: 

  • Responsible for implementing and optimizing online client strategies and initiatives
  • Integrates digital media initiatives with offline advertising and marketing programs
  • Can work cross-department to provide client with a solid communication and media plan
  • Executes buying strategies for maximizing media dollars and handles RFPs and negotiations
  • Once campaigns are live, optimizes performance based on agreed-upon key performance indicators
  • Creates online campaign reports for client and performs post-analysis verification on all buys to assess vendor compliance
  • Experience executing buys with a variety of KPIs
  • Writes online media recommendations and POVs across a wide array of opportunities
  • Develops and updates media flowcharts, client media authorizations, billing and media vendor contacts
  • Fluent in media research/math analytics and consumer trends
  • Possibility for supervisory role managing assistants and interns
  • Collaborate with senior media staff on strategic development, analysis and optimization
  • May need to place traditional media buys as needed


  • 1- 3 years of digital media planning and buying within an agency or client environment (not including an internship)
  • Experience developing media strategies and plans (example may be requested)
  • Demonstrated experience and understanding of syndicated research and analytics platforms to inform decision making
  • Experience with ad serving (Double Click) and programmatic buying platforms
  • Effective time management skills, ability to multitask and prioritize proactively and ability to produce high quality work in a fast-paced environment
  • Excellent written and verbal communications skills as well as presentation skills
  • Ability to manage paid search campaigns a plus

Salary will be commensurate with experience. Penna Powers’ benefit package includes health, dental, LTD, life insurance and a 401(k) plan.

Please submit a resume and cover letter using the link provided.

Please note:  Due to the high volume of applications we receive, only those selected for an interview will be contacted.  However, we will keep your resume and information on file for consideration for upcoming positions.


Apply for this position