The Conversation Starter

The 5 Best Super Bowl Commercials of 2017

For the first time ever, a Super Bowl went into overtime, and for the fifth time, the New England Patriots took home the championship. The Patriots win over the Falcons was nothing short of exciting, but what about the ads? Besides the “Big Game” itself, Super Bowl commercials have long since brought viewers to the TV, for the long-running tradition of picking the “Best” and “Worst.” So, we decided to Read More…

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5 Most Anticipated Super Bowl Commercials

In a fragmented media world with no M.A.S.H. or Cheers finale to be found, the Super Bowl has become our national TV holiday. It wasn’t until 2010 when the Super Bowl’s audience finally surpassed that legendary M.A.S.H. finale (106 million viewers back in 1983). Now, it’s unlikely any other program will ever be able to challenge it as the most watched. Besides being an overhyped contest between two NFL football teams, Read More…

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Soccer Hooligans

Penna Powers has a brand new soccer team, and we pulled from whoever we had in-house to make it happen: techies, creatives, has-beens, bikers, bums and account managers. Don’t let the player pool fool you, however, because as of right now, we are 3:1. Somehow, this hodgepodge of players has turned into a tactically savvy soccer team, feared by every other team in the Coed, League 10. The Dungeons and Read More…

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How Much Do Ads On Pinterest Cost?

It has been over a year since Pinterest first opened advertising to a select few, mostly large-scale brands. The original 12 brands were tied to expensive 6-month commitments, spending $150,000 per month during the timeframe. Fast-forward to February 2016, and agencies like Penna Powers now have access to one of the most coveted social audiences online. Using Pinterest’s initial CPM and CPC benchmarks of $30-$40 and $0.50-$1.50, we’ve launched our Read More…

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The Total Stylus Breakdown, or “What stylus should I get?”

In case you haven’t existed in the last decade, let me fill you in on the current technological landscape: Touchscreens. Touchscreens are everywhere. Not only do 80% of people between ages 18 and 50 have touchscreen phones in their pockets, but over 50% of American households own at least one larger touch screen, like a tablet. While some people are wary of that this over-saturation of smart devices, the proliferation Read More…

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How Much Do Ads on Instagram Cost?

One month after Instagram opened advertising to small and mid-size agencies Penna Powers had the opportunity to launch test campaigns for both sponsored posts and videos. These campaigns tested various demographics in the non-profit/government and retail verticals. Both tests allowed us to successfully engage the designated audiences, driving website clicks, brand awareness and engagements. But most importantly, the campaigns provided Instagram advertising metrics for us to share with the world. Read More…

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How Much do YouTubers Make?

Content marketing is exploding. It makes sense, as a written article or produced video can convey more information and users actually choose to read/watch it. Companies are willing to pay content marketers, including YouTubers, big dollars to have them promote their product. So how much do they really make? Well, let’s look first at how much companies pay them to promote a product and secondly let’s look at how much Read More…

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How Much Do Ads on YouTube Cost?

Contributed by Jason Alleger YouTube is the second-largest search engine in the world, trailing only Google. There are over two billion YouTube videos streamed every day, and advertisers want a piece of this viewership pie. So how much does it cost to run an ad on YouTube? YouTube advertisers pay per view of their ad, with an average cost-per-view ranging between $.10 – $.30. The views also count toward your Read More…

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