The Conversation Starter

Penna Powers Recognized as 2015 Top Workplace


We strive to be a great, creative, inspiring workplace and are honored this year to be recognized by the Salt Lake Tribune as one of Utah’s Top Workplaces in the small business category. Earning a ranking for this prestigious award is based solely on the results of an employee survey administered by WorkplaceDynamics, LLC, that measures several aspects of workplace culture including Alignment, Education and Connection, just to name a few. “The Top Workplaces Read More…


Getting Ready for Star Wars Episode 7

star wars episode 7 prep costume

As you should know, Star Wars Episode 7: The Force Awakens is coming out December 17. That’s just 29 days away! That leaves us with about four weeks before the new movie is upon us. In other words, now is definitely the time to start preparing. If you haven’t already, you should start by checking out the latest trailer that came out a few weeks ago. Man it’s amazing. Gives me shivers every Read More…


Zero Fatalities Nevada Rider Chalkboard Video Pinnacle Award

drive sober nevada

Background: Motorcycles are a part of the great American tradition. It’s all about escaping the cages, exploring the open road and seeing the world. However, the fact is that there are certain risks that come with riding a motorcycle. Between 2009 and 2013, nearly 1,100 motorcyclists were seriously injured in Nevada and almost 250 riders lost their lives on our roadways. In an effort to educate riders on safe driving Read More…


Zero Fatalities Bicycle Safety Social Media Best of Show and Pinnacle Award

drive safe nevada bicycle safety

Background: In an effort to decrease serious injuries and fatalities involving cyclists on Nevada’s roads, the Nevada Department of Transportation planned to launch a public awareness campaign that encouraged both drivers and cyclists to share the road. The goal was to start a conversation about safe roadway behaviors among drivers and cyclists alike, and show them that both parties play a part in keeping each other safe. We used social Read More…


Smog Spotter Grassroots Events Booth Award of Excellence

smog spotter display booth

Background: In an effort to decrease pollutants from vehicle emissions, Nevada residents are encouraged to report smoking vehicles to the Nevada Department of Motor Vehicles (NDMV) through the re-developed ‘Smog Spotter’ program. Reporting is available via phone and online through a mobile-friendly form. With a limited campaign budget and the need to get a message out year-round, a unique and effective approach was necessary. By utilizing the NDMV emission lab Read More…


Stay on the Go Pinnacle Award

nevada dmv down time dash pass stay on the go

“Stay on the Go” Campaign Increases NDMV Online Transactions by 33% Background: The Department of Motor Vehicles (DMV) has a long-standing reputation as a sluggish, red tape-ridden institution with exceptionally long wait-times. Luckily, this general stereotype comes nowhere near the actual experiences residents have had when interacting with Nevada’s Department of Motor Vehicles (NDMV). The NDMV has made great strides in eliminating the need to visit a physical location through Read More…


Reaching New Heights in Nevada, Our Clients Win Multiple Pinnacle Awards & Best Of Show


We revel in the opportunity to work with our clients side by side on safety efforts that are saving lives. While the greatest reward is every helping everyone get home safely, it is nice to also receive accolades for a job well done. At the Pinnacle Awards, sponsored by the Public Relations Society of America Nevada Chapter, we did a lot of celebrating with our client partners. Best of Show Read More…


How Much do Ads on Google Cost? | Updated


We’ve all seen (and probably clicked) on an ad in Google. In fact, 1-2% of all Google ads are clicked on. But what did it cost the company? Advertisers are only charged per click. The price ranges from $.01 per click to over $100 per click, based on the search term. Don’t worry though, the majority of advertisers pay between $1-2 per click. Advertisers select a list of searches (keywords) Read More…


Swipe Right: How Tinder Became a Platform for Brands

tinder brand platform

In this day and age of digital fragmentation and ad clutter, brands are looking for more and more ways to break through to their audience. The best way to do this? Actually knowing your audience. Know what they like to do, where they like to go, what are they reading, watching, consuming. The ideal ad placement will reach your target audience with the right message at the right time; when Read More…


How to Survive and Thrive in an Advertising Agency


Agency life can be pretty intense, so it’s important to keep your head and learn how to keep up with the fast-pace. Each agency is different but it’s safe to assume that you’ll have to stay late, start early and/or juggle multiple projects all at once. Here is some advice on how to stay calm and do great. Get organized. Nothing will help you more than making sure you are Read More…