The Conversation Starter

The Curious Case of Christine Menges

Two decades. Twenty years. Penna Powers just marked another major milestone, celebrating the twentieth year that our dedicated VP of Project Management, Christine Menges, has been in the building. Not only has she been in the building, she’s been rocking the very foundation of this place with elevated account service, polished professionalism and an unmatched penchant for brand policing. Originally from Portland, Oregon, Chris headed for the Beehive State after Read More…

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P2’s Newest Newbies – Nevada Edition

Gladys Pastor, brings her expertise to our Nevada office to serve as our Community Relations Coordinator. In her free time Gladys enjoys spending time at home, where you will likely find her reading a book by her favorite author, Paulo Coelho. A motto that she lives by is “wherever God plants you, bloom.” When Gladys isn’t planning her dream trip to Peru, or daydreaming about the day she finally gets Read More…

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4 “Game of Thrones” Marketing Lessons

Get your sword sharpened and pour yourself a glass of honeyed wine because winter is finally here. In honor of the season seven premiere for “Game of Thrones,” we’re taking a look back at HBO’s innovative marketing campaigns. Whether you are team Cersei or bow to the King of the North, here are our favorite “Game of Thrones” marketing lessons. 1. Print isn’t dead Unlike most of your favorite characters, Read More…

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P2’s Newest Newbies

Elyse Freeman, graduated from Ohio University with a degree in journalism, and decided to bring her talents to Penna Powers to put her skills to work as a Content Specialist. When Elyse is out of the office you can be sure to find her outside, likely up Little Cottonwood Canyon or down in beaUTAHful Moab. Unless it’s bad weather of course, then you will likely find her reading her favorite Read More…

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Nostalgic Marketing and Millennials

“Wonder Woman” just dominated screen ratings, the Nintendo NES Classic Edition is sold out and Atari just announced a new hardware system. You’re not mistaken if you think I’m talking about the late 70s or early 80s. However, I’m actually talking about right now. It seems as though the past keeps weaving into the future through nostalgic marketing, and for good reason too. Companies ranging from tech to film are Read More…

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5 Tips to Maintain a Healthy Work-Life Balance

In a world where technology is so prevalent, working a 9 to 5 job can become hard to maintain. With access to work at your fingertips you put yourself in a role that means working an “always on” job without even realizing it. When you are always available you face the challenge of following a healthy work-life balance because instead of dividing your time evenly between the two, you give Read More…

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Technology: The Good the Bad and the Ugly

There are pros and cons to everything in life, but one of the most talked about is technology. Most likely because technology is constantly evolving, and in doing so it consumes us more and more. Every new advancement intrigues us just a little bit more, which can be seen as good or bad depending on the way you look at it. No matter what your feelings are regarding technology, it’s Read More…

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How to Stay Healthy and Active When You Have a Desk Job

Being tied down to your desk all day, rather than on your feet and active is obviously a problem for your health. In fact, siting all day long is one of the worst things you can do to your body. Dr. James Levine, an Endocrinologist at the Mayo Clinic who has researched the impacts of sitting, describes sitting as the “new smoking.” Spending more than 6 hours a day sitting Read More…

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And the Oscar for Best Ad Movie Goes to…

“Moonlight” winning the Oscar for best picture this year got us thinking about what movies were the best at telling the stories that live within advertising. After popping up a batch of popcorn (with extra butter, of course) and breaking out the M&Ms, we cast our votes for the following categories. Best channeling of a target market—Going beyond Scarborough data and other secondary research, Mel Gibson embarked on a journey Read More…

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Working at P2 Takes Some Serious “Coordination”

Cash Erica Marley at Penna Powers, how bow dah? Erica is a recent graduate from BYU Idaho, and joined the team as a Social Change Coordinator in December. When she isn’t hard at work on the Utah Cancer Control Program, she spends most of her time outdoors: mountain biking, rock climbing, and playing water sports. Although she has yet to sing for us, one of her favorite memories was making Read More…

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