The Conversation Starter

Do it Now: Why Mobile Marketing is a MUST


Did you know: 94 percent of people with smartphones search for local information on their phones. That statistic becomes more interesting when coupled with this one: 77 percent of mobile searches occur at home or at work–where a desktop computer is likely present (Google). Mobile phone use has become more convenient than computer use. Making the cell phone or tablet a powerful medium for reaching your current and future consumers. Read More…


How Much do YouTubers Make?

Play Doh Sparkle Princess

Content marketing is exploding. It makes sense, as a written article or produced video can convey more information and users actually choose to read/watch it. Companies are willing to pay content marketers, including YouTubers, big dollars to have them promote their product. So how much do they really make? Well, let’s look first at how much companies pay them to promote a product and secondly let’s look at how much Read More…


5 Commercials Saint Patrick Is Surely Proud Of


In honor of St. Patrick’s Day, I think there’s something that just has to be done. No, I’m not talking about wearing green. I’m actually talking about… beer commercials. I’m not sure there are any holidays as closely associated with alcohol consumption as St. Patrick’s Day. So what better way to kick off the festivities than to compile a quick list of five commercials that remind us to relax and Read More…


5 Marketing Lessons We Learned from “The Bachelor”


As another unforgettable season of The Bachelor comes to an end, and we all pretend not to care as we make new plans to fill our once drama-filled Monday nights, we take a look back at the all of the woman that pined for bachelor Chris Soules’ love. We were just as surprised as you’ll be to realize that these lovely ladies could teach us a lesson or two about Read More…


4 Digital Marketing Tips From Cats


Cats are certainly not new to the online world. They have been jumping, sleeping and chasing their way around, making us smile since almost the beginning. After the huge upward swing in cat trends over the last few years, there were rumors that it would soon die out, but that has yet to happen. What is it that keeps them going, why do we continuously seek out cat videos, memes Read More…


Five Website Examples That Will Change Your Digital Strategy Forever


One thing we consistently hear from our clients is their desire to tell their company’s story. We’re not talking about making sure every customer knows a company’s history or when it was founded. But rather the story of what they stand for or are trying to accomplish with their product or cause. If you look around the web, however, it’s easy to see many international, large-budget companies that aren’t doing Read More…


LIGHTS, CAMERA, ACTION: Tips to Avoid Foot-in-Mouth Moments


Responding to media inquiries is a delicate process, and without preparation and practice it can be a game of life and death. Okay that may be a little dramatic, but rather than make mistakes, let’s take a lesson from some recent highly publicized PR disasters and save ourselves the crisis. 1. Always Think Before You Speak In a media interview, no matter the format, expect to get a question from left Read More…


Ad Highlight: Smiling Faces


Relay Utah is an organization that helps the hard of hearing stay connected with the ones they love. Recently Penna Powers and Relay Utah decided to add a new TV spot to freshen up the existing mix. By showing the smiling faces of loved ones, we were able create a fun and relatable ad that encourages those with hearing loss to apply for a free phone from Relay Utah.  


This Valentine’s, Give Your Fans Something Special


No, I’m not talking about flowers and chocolates, and I’m not talking about some elaborate marketing scheme. Rather, this short post is meant to provide one simple piece of food for thought. Your customers are going to be inundated with all kinds of marketing gimmicks and goodies this Valentine’s day, so it might not hurt to take a step back and give your followers something a little different: Some appreciation. Read More…


Penna Powers’ Top Clients


Penna Powers has many wonderful clients. It’s no secret that all of our clients are treated as our top ones. Want to make our list next year? Just contact Chuck Penna to have us start helping you with your communications needs.