The Conversation Starter

Engaging with the Consumer via Social Media

In this age of social media, we can connect with friends on the other side of the planet in no time at all. Distance is no longer a hindrance, and yet, more people feel detached from society. Amidst the pros and cons of a digital world, brands must learn to adapt and connect in new ways. Although face-to-face interactions are less frequent, the social media age brings many new opportunities Read More…

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SEO Explained

Google is the great, wise guru we all turn to for the answer to everything. Google amasses over 79 percent of desktop searches worldwide. This isn’t breaking news—the world has relied on it for a number of years. For brands and agencies, this means SEO, or Search Engine Optimization, is essential. However, SEO has been around for a while and people are asking—is it still worth the work? What is Read More…

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Chuck Penna Receives 2017 MS Impact Award

At the recent board retreat for the Utah-Southern Idaho Multiple Sclerosis Chapter, Penna Powers’ Chairman Emeritus Chuck Penna was honored with the 2017 Impact Award. The impact award recognizes a member of the MS community who has been instrumental to the success of our community during the previous year. According to Chapter President Melissa Mathews, Chuck was chosen for his avid participation as a member of the Board of Trustees. Read More…

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Penna Powers Wants to Make the Podcast Bigger

Make The Podcast Bigger Logo

  Have you ever wondered how an ad gets made? Are you dying to hear the gory, behind-the-scenes details of the marketing world? You’re in luck. We’re excited to announce the Penna Powers Make the Podcast Bigger podcast. We’ll pull back the curtain on what it’s like working in an agency environment and give you an in-depth look at marketing and communications in the modern world. The podcast will be Read More…

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StackAdapt Stops by Penna Powers

Recently our native advertising partner StackAdapt popped into our Salt Lake City office to discuss the latest and greatest features their team is working on. For those of you who are not familiar StackAdapt is the premier native advertising platform based in Toronto, Canada, and no big deal they’ve been featured in Forbes. Their product offering is led by native articles with video and display products launched in the past Read More…

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Twitter’s Bot Problem Is Finally out of the Bag

All the attention has been on Facebook and fake news, yet everyone in the room is missing another issue being Twitter’s massive bot problem. Estimates are circulating that bots are over 15 percent of active users, something Twitter disputes and pegs at about 5 percent. Whether it is more than 15 percent or less than 5, the point is Twitter’s bot problem is out of control and they need to Read More…

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2018 Silicon Slopes Tech Summit Recap

We recently attended the 2018 Silicon Slope Tech Summit to learn about the state of tech in Utah. The conference covered everything from gender equality to the entrepreneurial spirit. Here are a few of our favorite takeaways from the conference: Relevance is key Facebook’s Vice President of Global Communications Caryn Marooney stressed the importance of relevance in content marketing. If you can’t get relevance right, it doesn’t matter who you Read More…

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How Facebook’s Changes Will Affect Your Brand

Facebook recently announced major changes to how your newsfeed will look soon. We all know the days have passed where brands organically pushed out their content to waves of engagement, reaching a large audience. With this new algorithm change, Facebook is taking it one step further by showing you less business and media content, and more personal content from friends and family. Overall, the social media giant expects people to Read More…

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Penna Powers Picks: Best Television of 2017

Penna Powers Picks Stranger Things for Best Show of 2017

We’re still in the age of Peak TV, where an endless stream of original programming is coming at us in all directions. And that’s before tech behemoths Apple and Facebook have even dipped more than their toes in the TV waters. As it becomes a constant struggle to stay on top of it all, you have to wonder when, not if, the TV bubble will burst. One day Netflix will Read More…

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Penna Powers Picks: Best Movies of 2017

Best movies 2017

Every year we ask the Penna Powers staff to list the top movies they saw. These are the best movies of 2017 that moved, entertained, challenged or inspired us.   Wonder Woman – You’d be forgiven if you had seen Batman V Superman and seriously worried about the viability of a stand-alone Wonder Woman movie. It had all the makings of a train wreck. While the opening Themyscira scenes had Read More…

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