The Conversation Starter

Penna Powers Earns Seven Awards at the 2017 Golden Spikes

Penna Powers took home some serious hardware at the 30th annual Golden Spike Awards Gala on Nov. 16. We earned six Golden Spike awards and one finalist award at the 2017 Golden Spikes in categories ranging from research for governments/non-profits to community relations. Golden Spike Awards Harmons Grocery Local Print Ads Category: Print display advertising Harmons Grocery has been operating in Utah since 1932. What started out as a farmstand has Read More…

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Penna Powers Is Back With Some Brand New Additions

Alli – Alli Blake, our basketball superstar from Westminster, brought her talents over to Penna Powers to work as an associate project manager. Alli is one tough cookie, which is appropriate since her most memorable fortune cookie quote was “toughen up, buttercup!” Of all the famous people in the world, if Alli could only choose one that she wishes to meet, it would without a doubt be Jesus. Her spirit Read More…

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Vendor Spotlight: Varick Media

Campaign minimums got you down? Although all clients and campaigns are significant, they don’t always have budgets for massive campaigns. While there may be a perfect media channel for your campaign, it may not be executable due to minimum budget constraints. Varick Media is one of many great partners who have created solutions to this very problem. Who is Varick Media? Varick Media Management LLC offers digital advertising consulting services. Read More…

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Charlotte’s Style Secrets for Success

Earlier this fall, Penna Powers celebrated the five-year anniversary of the day Charlotte Chen first graced the halls of our agency. Today, she’s an accomplished project manager who is loved by clients and coworkers alike. She’s the epitome of professional. She’s smart, honest, organized and disciplined—pure gold on the inside—but she’s also taught us a thing or two about looking the part on the outside. To celebrate five awesome years Read More…

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Have you Noticed These Reddit Ads?

Reddit has grown from a small community forum to one of the top influential news sources online. Because of its passionate audience, Reddit has the 5th largest website audience in the United States with the most influential community online. Because of Reddit’s nature, many users often ask for advice in areas that are not their expertise. Using Reddit ads, your brand can provide the answer to their questions. Reddit’s advertising Read More…

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Bobby the Copywriter Walks Into a Bar

On the morning of Halloween in 2012, something stirred within the agency and things would never be the same again. Citizens of The Underground, the creative team’s lair, were up to business as usual when the sultry notes of “Careless Whisper” started flowing through the basement. Bobby Brinton, copywriter savant, sauntered into The Underground and serenaded everyone as the Sexy Sax Man. Everyone stopped what they were doing, instantly enamored by Read More…

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100 Deadliest Days Cinemagraphs

Utah has a serious problem with fatalities on its roadways year-round. However, during the summer months fatal crashes nearly double. In order to create awareness for the Zero Fatalities’ 100 Deadliest Days campaign, we knew we had to capture attention on social media. Using Facebook’s auto-play feature, our creative team designed several 100 Deadliest Days cinemagraphs to get people to stop scrolling through their social feeds. The isolated motion within Read More…

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Vendor Spotlight: Q1 Media

A lot of innovative media and technology providers pass through the halls of Penna Powers. We’ve decided to showcase some of these partners, tell you a little bit about what they do and/or how they have been a part of campaign solutions. “We could always open up the targeting a little bit” Hyper-targeted campaigns can be difficult to deliver on the local level. Too often local campaigns are faced with Read More…

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P2 Supports Utah Food Bank’s Summer Food and Fund Drive

Penna Powers recently participated in Utah Food Bank’s Summer Food and Fund Drive and we’re pretty proud of our employee participation. We like a little competition here at P2—naturally—so we created a contest to finally determine whether U of U or BYU is the best school ever. Employees could bring in cans of food or donate to a virtual store. While the Cougars showed a promising start, the Utes ultimately Read More…

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Welcome to Valhalla: Thor’s Got Fun and Games

It’s 8:35 a.m. on a Tuesday, Penna Powers headquarters is dark and quiet as people slowly make their way into work. They walk into their offices and begin scanning through emails, easing into the relaxing morning, when out of the silence comes a sound so vulgar yet humorous that everyone jumps from fear and simultaneously laugh uncontrollably. The phone speaker system has just been fart horned by the only person Read More…

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