The Conversation Starter

Penna Powers Named Agency for Utah Cancer Control Program

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The Utah Department of Health (UDOH) has selected Penna Powers as its new agency of record for its Utah Cancer Control Program. The five-year contract coincides with the release of the UDOH and Utah Cancer Action Network’s Utah Comprehensive Cancer Prevention and Control Plan, “the largest formal effort to address the burden of cancer in the state of Utah,” according to Lynette Phillips, program manager for the UDOH Cancer Control Program. The review committee commented that one Read More…

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Penna Powers Takes Gold at the Salt Lake Corporate Games

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The Salt Lake Corporate Games is an annual event where companies across Utah gather to compete in various sports, games and activities. While the competition is friendly, top performing teams are recognized and awarded with medals (gold, silver or bronze). Larger companies even compete against each other across all competitions to win the coveted “Corporate Cup.”  Penna Powers’ past pursuit earned us a bronze medal. This year, our daring and dauntless team Read More…

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How to Make a Meme

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Meme (mēm): a cultural item in the form of an image, video, phrase, etc., that is spread via the Internet and often altered in a creative or humorous way. If you want to make a meme that’s more compelling for your audience, dig a little deeper and widen your perception of what a “meme” can be. While this format spreads like wildfire, a little variability will go a long way. When you make a meme, make sure you are keeping up with popular culture and the changing trends. If you can create a video or image Read More…

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Audio Streaming vs. Traditional Radio: Who’s Listening?

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Agency note: We tasked our summer media intern with this very important question. Here’s what he found: In a previous article, I went over video streaming and TV watching. This showed that it’s typical to either stream or watch TV, but not to do both. But as you will discover, radio is different. Streaming platforms we’ll be exploring: Who are the audio streamers in the Salt Lake market? Pandora skews slightly Read More…

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On the Road to Outreach-ing Zero Fatalities

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Fueled by a lifetime supply of Red Vines coupled with the fortitude to survive the Arctic Tundra of our air conditioning, we welcome our two newest additions to the Zero Fatalities Social Change Outreach team. Find out a little bit more about Kylie and Nat’s antics in the ‘Girls’ Corner’ of P2… Kylie Christensen came to us from Saint George, Utah, and travels from school to school teaching and encouraging Read More…

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What is Google Search Console and Why Should You Use it?

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What is Google Search Console? Formerly known as Google Webmaster Tools, Google Search Console is one of Google’s latest creations that can help you manage and optimize your website. While it is similar in many ways to Google Analytics, Google Search Console is unique in that it focuses primarily on your website’s organic search rankings. Not only is it completely free (much like Google Analytics), but it offers a wealth of information that Read More…

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Decorated With A Dozen Telly Awards for Videos

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From reducing fatalities on our roadways, to helping people find affordable healthcare plans, to sharing the storied tales of Sundance Mountain Resort, Penna Powers in partnership with our clients was honored with 12 awards from the international Telly Awards. The winning videos: UTAH DEPARTMENT OF WILDLIFE RESOURCES – Ernie Perkins HARMONS – Main Dish IOWA DOT ZERO FATALITIES – The Road to Zero SILVERSTATE HEALTH INSURANCE EXCHANGE Nevada Health Link Read More…

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Godzilla Returns to American Cinema

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Twelve years ago, Toho Co., Ltd. released “Godzilla: Final Wars” in Japan. This was the 28th film in the Godzilla series. At the movies’ conclusion, it was unclear if there would be another Godzilla movie ever made again. Amid rumors and false hopes, fans all around the world sat quietly waiting for the King of Monsters to return to the screen. Then, in 2014, Legendary released “Godzilla” to largely positive reviews. Maybe it Read More…

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Welcome to the Underground

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Our P2 team is growing! Let us introduce you to the newbiest newbies in the Nerf gun wielding, Mountain Dew drinking Underground (the creative, web development and production departments located deep in the heart of Penna Powers’ basement). Alex Antonino swooped in from Seattle and saved the day as our much needed and heavily anticipated Traffic Manager. When she isn’t hiking a mountain, doing yoga, or cuddling with her dog binge-watching Read More…

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Are Video Streaming Audiences Also Watching Traditional TV?

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Agency note: We tasked our summer media intern with this very important question. Here’s what he found: I’m not going to say in this article that TV is “dying” or “past its prime.” If you want, you can find countless articles about that subject. But I will point out that more and more people are choosing to stream their music and videos online. This increase in streamers led me to Read More…

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