The Conversation Starter

4 Weeks with 4-Year-Old Tech

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Technology has come a long way over the last several years. People say it’s changing all the time and it seems like that new computer I bought yesterday is already outdated. Now, I’m the kind of person who likes to stay on top of everything tech related. When friends want advice on what tablet they should buy, they come to me. I have to have the latest and greatest tech Read More…

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Strategic Planning and Kissing

Strategy and Kissing

Those of you who follow the Penna Powers blog know that the secrets we’re divulging this month focus on strategic planning. While the planning process comes naturally to us, actually writing about it is another thing. I think trying to write about strategic planning is like trying to write about kissing: o   No one needs to be convinced of its benefits. o   Everyone thinks they know how to do it. Read More…

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Strategy and Planning in October

Strategy and Planning

Here at Penna Powers, we know that every successful campaign has a solid strategic plan to back it up. And October is the perfect time to get ahead on next year’s planning. Take some time to look at where you are now, which direction you need to go and the goals you want to achieve with next year’s marketing. Throughout this month, we will share some tips to help you Read More…

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30 Ways You Know You’re Meant to be at Penna Powers

PPer

We previously called those who truly belong at Penna Powers “PPBHers”. What does PPBHer mean, you ask? I don’t know where the term started, who started it or if it will change now that our name is simpler (PPer?) but I do know that it’s a common greeting for all-staff emails and that when someone says that someone else is one, people just know what that means. It’s definitely a Read More…

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Penna Powers Brian Haynes Marks 30 Years of Building Brands With New Identity

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Turning 30 this year, Penna Powers Brian Haynes (PPBH) advertising, public relations, digital and public involvement changed its name and logo. Starting September 22, the agency is now Penna Powers. “Our rebrand is more than just semantics,” said Penna Powers founding partner and CEO Chuck Penna. “Communication is always changing, but the basis of successful communication, and building brands, has been and remains two-way conversation. The new mark captures that Read More…

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Building Brands for 30 Years: A Look Back

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The milestone of reaching 30 can be viewed as a strength, or not, especially in an industry where staying on top of your game means consistently pushing the limits and successfully implementing the latest and greatest tactics. But we have always kept one eye on where we are today while having one eye looking forward to anticipate change and evolve our services to address business challenges and opportunities. As the Read More…

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A Tale of Two Cities: Salt Lake and Vegas

Vegas vs. SLC

With Las Vegas sitting only 420 miles to the south of our hometown Salt Lake, you might expect there to be at least a few similarities between these two isolated metropolitan cities of the west, right? Turns out, I-15 may be the only thing these two cities share. Before Penna Powers turned 30 this year, we decided to do what any late-twenties scenester would do before hitting that milestone of second Read More…

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30 Years of Change

30 Years of Change

If you don’t already know, this year we are celebrating our 30th anniversary here at PPBH. So of course, we’ve been doing some reminiscing on the changes that the last 3 decades have brought our industry. From the introduction of social media which completely changed the way we work, to new design programs that took our art from paper and pencil to mouse and keyboard, we’ve experienced it all. Things Read More…

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5 Branding Blunders We Can’t Seem to Avoid Making Online

Blunders

I’ve heard people say that print is dying. Regardless of the validity of that statement, one thing that is definitely not dying is good writing. In fact, the world has maybe never had a greater need of people who can adequately and competently communicate ideas and thoughts through words. Unfortunately, brands don’t always get this. Here’s a list of five common errors brands can’t seem to stop making online (specifically in Read More…

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Top Tagline Hits and Misses

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While other kids were singing rounds of Row Row Row Your Boat, I was singing the Libby’s, Alka Seltzer and McDonald’s jingles. And forget Pictionary, Taboo or Scrabble – Adverteasing is my game. I know I’m not alone. A quick search on Google returns pages of lists, polls and posts of some of the best and most effective lines, and, yes an equal amount of those that fell far short Read More…

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