The Conversation Starter

Penna Powers’ New Employee Round-Up

Alex – Alex Goff, a Utah native, joined the Penna Powers team in September of 2018. A quote that inspires Alex is one that reflects his proficient level of knowledge and skill as an account manager, “Knowing is not enough, we must apply. Willing is not enough, we must do,” from the master of martial arts, Bruce Lee. When he isn’t lip singing to songs by Thomas Rhett, Alex enjoys Read More…

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Las Vegas Office Spreads Holiday Cheer

Penna Powers Las Vegas Office Spreads Holiday Cheer

Insiders will tell you that Penna Powers is known for giving. From volunteering in the community to going the extra mile for clients and continuously cultivating a culture of generosity with employees, philanthropy has always been a fundamental cornerstone. Holiday time at Penna Powers is a great example as creativity and kindness radiate through one-of-a-kind themed holiday cards, unique and thoughtful client gifts and an epic annual holiday party sure Read More…

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Does Facebook Consider Your Brand’s Message of National Importance?

  To combat trolls, fake profiles and foreign interference, Facebook launched an authorization process in April for political ads in the United States. This started out as verifying political ads, Facebook has quietly expanded the scope to include topics it deems of national importance. While some may be hot-button issues to the right and left such as abortion or gun control, Facebook now deems the economy, education and a host Read More…

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Engaging with the Consumer via Social Media

In this age of social media, we can connect with friends on the other side of the planet in no time at all. Distance is no longer a hindrance, and yet, more people feel detached from society. Amidst the pros and cons of a digital world, brands must learn to adapt and connect in new ways. Although face-to-face interactions are less frequent, the social media age brings many new opportunities Read More…

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SEO Explained

Google is the great, wise guru we all turn to for the answer to everything. Google amasses over 79 percent of desktop searches worldwide. This isn’t breaking news—the world has relied on it for a number of years. For brands and agencies, this means SEO, or Search Engine Optimization, is essential. However, SEO has been around for a while and people are asking—is it still worth the work? What is Read More…

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Chuck Penna Receives 2017 MS Impact Award

At the recent board retreat for the Utah-Southern Idaho Multiple Sclerosis Chapter, Penna Powers’ Chairman Emeritus Chuck Penna was honored with the 2017 Impact Award. The impact award recognizes a member of the MS community who has been instrumental to the success of our community during the previous year. According to Chapter President Melissa Mathews, Chuck was chosen for his avid participation as a member of the Board of Trustees. Read More…

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Penna Powers Wants to Make the Podcast Bigger

Make The Podcast Bigger Logo

  Have you ever wondered how an ad gets made? Are you dying to hear the gory, behind-the-scenes details of the marketing world? You’re in luck. We’re excited to announce the Penna Powers Make the Podcast Bigger podcast. We’ll pull back the curtain on what it’s like working in an agency environment and give you an in-depth look at marketing and communications in the modern world. The podcast will be Read More…

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StackAdapt Stops by Penna Powers

Recently our native advertising partner StackAdapt popped into our Salt Lake City office to discuss the latest and greatest features their team is working on. For those of you who are not familiar StackAdapt is the premier native advertising platform based in Toronto, Canada, and no big deal they’ve been featured in Forbes. Their product offering is led by native articles with video and display products launched in the past Read More…

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Twitter’s Bot Problem Is Finally out of the Bag

All the attention has been on Facebook and fake news, yet everyone in the room is missing another issue being Twitter’s massive bot problem. Estimates are circulating that bots are over 15 percent of active users, something Twitter disputes and pegs at about 5 percent. Whether it is more than 15 percent or less than 5, the point is Twitter’s bot problem is out of control and they need to Read More…

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2018 Silicon Slopes Tech Summit Recap

We recently attended the 2018 Silicon Slope Tech Summit to learn about the state of tech in Utah. The conference covered everything from gender equality to the entrepreneurial spirit. Here are a few of our favorite takeaways from the conference: Relevance is key Facebook’s Vice President of Global Communications Caryn Marooney stressed the importance of relevance in content marketing. If you can’t get relevance right, it doesn’t matter who you Read More…

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