The Conversation Starter

Four Ways to Get a ‘Yes’ from the C-Suite

CSuite800

Sometimes the most difficult part of strategic planning is getting buy off and approval from the C-suite and busy marketing directors so you can get going. As communicators, we understand and appreciate the heavy lifting of developing a comprehensive plan and need the target profiles, the messaging by audience and the calendared details for our day to day. But, while those 20-pages of prose and the color-coded calendars hit the Read More…

Read More >>

2014 Halloween Ad Picks

Halloween800

Halloween is the by far the most celebrated holiday at Penna Powers. During the month of October, there is a constant reel of scary movies playing in the basement and you are more likely than not, going to stumble upon daily Halloween costume brainstorming sessions. Since we are in the full Halloween spirit here at the office, why not take this opportunity to look at some of our favorite Halloween-themed Read More…

Read More >>

4 Free Digital Marketing Certifications You Should Have

DigitalMarketing800

Digital marketers have it tough. The industry is changing every day and often the most authoritative documents are whitepapers or Tweets. However, there are four certifications that are well worth the professional marketers’ time and gained expertise. Here they are, specifically ranked in order of importance. 1. Google Analytics Academy. Digital marketers need to measure the effectiveness of their efforts, and a proper understanding of Google Analytics empowers decision-making. Even Read More…

Read More >>

4 Weeks with 4-Year-Old Tech

800cellphone

Technology has come a long way over the last several years. People say it’s changing all the time and it seems like that new computer I bought yesterday is already outdated. Now, I’m the kind of person who likes to stay on top of everything tech related. When friends want advice on what tablet they should buy, they come to me. I have to have the latest and greatest tech Read More…

Read More >>

Strategic Planning and Kissing

Strategy and Kissing

Those of you who follow the Penna Powers blog know that the secrets we’re divulging this month focus on strategic planning. While the planning process comes naturally to us, actually writing about it is another thing. I think trying to write about strategic planning is like trying to write about kissing: o   No one needs to be convinced of its benefits. o   Everyone thinks they know how to do it. Read More…

Read More >>

Strategy and Planning in October

Strategy and Planning

Here at Penna Powers, we know that every successful campaign has a solid strategic plan to back it up. And October is the perfect time to get ahead on next year’s planning. Take some time to look at where you are now, which direction you need to go and the goals you want to achieve with next year’s marketing. Throughout this month, we will share some tips to help you Read More…

Read More >>

30 Ways You Know You’re Meant to be at Penna Powers

PPer

We previously called those who truly belong at Penna Powers “PPBHers”. What does PPBHer mean, you ask? I don’t know where the term started, who started it or if it will change now that our name is simpler (PPer?) but I do know that it’s a common greeting for all-staff emails and that when someone says that someone else is one, people just know what that means. It’s definitely a Read More…

Read More >>

Penna Powers Brian Haynes Marks 30 Years of Building Brands With New Identity

Blog Image3

Turning 30 this year, Penna Powers Brian Haynes (PPBH) advertising, public relations, digital and public involvement changed its name and logo. Starting September 22, the agency is now Penna Powers. “Our rebrand is more than just semantics,” said Penna Powers founding partner and CEO Chuck Penna. “Communication is always changing, but the basis of successful communication, and building brands, has been and remains two-way conversation. The new mark captures that Read More…

Read More >>

Building Brands for 30 Years: A Look Back

25thGroup1

The milestone of reaching 30 can be viewed as a strength, or not, especially in an industry where staying on top of your game means consistently pushing the limits and successfully implementing the latest and greatest tactics. But we have always kept one eye on where we are today while having one eye looking forward to anticipate change and evolve our services to address business challenges and opportunities. As the Read More…

Read More >>

A Tale of Two Cities: Salt Lake and Vegas

Vegas vs. SLC

With Las Vegas sitting only 420 miles to the south of our hometown Salt Lake, you might expect there to be at least a few similarities between these two isolated metropolitan cities of the west, right? Turns out, I-15 may be the only thing these two cities share. Before Penna Powers turned 30 this year, we decided to do what any late-twenties scenester would do before hitting that milestone of second Read More…

Read More >>