The Conversation Starter

Nostalgic Marketing and Millennials

“Wonder Woman” just dominated screen ratings, the Nintendo NES Classic Edition is sold out and Atari just announced a new hardware system. You’re not mistaken if you think I’m talking about the late 70s or early 80s. However, I’m actually talking about right now. It seems as though the past keeps weaving into the future through nostalgic marketing, and for good reason too. Companies ranging from tech to film are Read More…

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5 Tips to Maintain a Healthy Work-Life Balance

In a world where technology is so prevalent, working a 9 to 5 job can become hard to maintain. With access to work at your fingertips you put yourself in a role that means working an “always on” job without even realizing it. When you are always available you face the challenge of following a healthy work-life balance because instead of dividing your time evenly between the two, you give Read More…

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Technology: The Good the Bad and the Ugly

There are pros and cons to everything in life, but one of the most talked about is technology. Most likely because technology is constantly evolving, and in doing so it consumes us more and more. Every new advancement intrigues us just a little bit more, which can be seen as good or bad depending on the way you look at it. No matter what your feelings are regarding technology, it’s Read More…

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How to Stay Healthy and Active When You Have a Desk Job

Being tied down to your desk all day, rather than on your feet and active is obviously a problem for your health. In fact, siting all day long is one of the worst things you can do to your body. Dr. James Levine, an Endocrinologist at the Mayo Clinic who has researched the impacts of sitting, describes sitting as the “new smoking.” Spending more than 6 hours a day sitting Read More…

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And the Oscar for Best Ad Movie Goes to…

“Moonlight” winning the Oscar for best picture this year got us thinking about what movies were the best at telling the stories that live within advertising. After popping up a batch of popcorn (with extra butter, of course) and breaking out the M&Ms, we cast our votes for the following categories. Best channeling of a target market—Going beyond Scarborough data and other secondary research, Mel Gibson embarked on a journey Read More…

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Working at P2 Takes Some Serious “Coordination”

Cash Erica Marley at Penna Powers, how bow dah? Erica is a recent graduate from BYU Idaho, and joined the team as a Social Change Coordinator in December. When she isn’t hard at work on the Utah Cancer Control Program, she spends most of her time outdoors: mountain biking, rock climbing, and playing water sports. Although she has yet to sing for us, one of her favorite memories was making Read More…

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Top Ten Valentine’s Day Ads

One of the most difficult aspects of advertising can be trying to communicate a simple idea. Lucky for us, the language of love is universally understood. Powered by such a strong motivation, this means that Valentine’s Day is the perfect set up for clever and endearing advertisements. Here are our top ten favorite Valentine’s Day ads from the last 10 years. 1. Deadpool – True Love Never Dies Just before Read More…

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Why ZERO FATALITIES let Utah Teens Produce Their 2017 Super Bowl Ad

Whether you were cheering for the Falcons or the Patriots in the Super Bowl, no doubt you also paid attention to the ads. They often end up being more entertaining than the game. And if you watched in Utah and were paying attention to the ads, right before the start of the 4th quarter, you may have seen the winner of the Zero Fatalities video contest proudly introducing his safety Read More…

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The 5 Best Super Bowl Commercials of 2017

For the first time ever, a Super Bowl went into overtime, and for the fifth time, the New England Patriots took home the championship. The Patriots win over the Falcons was nothing short of exciting, but what about the ads? Besides the “Big Game” itself, Super Bowl commercials have long since brought viewers to the TV, for the long-running tradition of picking the “Best” and “Worst.” So, we decided to Read More…

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5 Most Anticipated Super Bowl Commercials

In a fragmented media world with no M.A.S.H. or Cheers finale to be found, the Super Bowl has become our national TV holiday. It wasn’t until 2010 when the Super Bowl’s audience finally surpassed that legendary M.A.S.H. finale (106 million viewers back in 1983). Now, it’s unlikely any other program will ever be able to challenge it as the most watched. Besides being an overhyped contest between two NFL football teams, Read More…

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