The Conversation Starter

3 Reasons to Wear Slippers at Work


At Penna Powers, we have a somewhat unconventional workplace. Just saying, “We don’t work in silos” is a bit of an understatement. We pride ourselves on the fact that it’s not uncommon to hear the whirr of a nerf dart flying overhead, or that no one will bat an eye if you wear slippers to work. Here’s the thing, if you work in an office setting, you don’t really need shoes. Read More…


May the Fourth Advertising – The Force is Strong with these Ads


If you didn’t know, May the Fourth is officially Star Wars Day (as in, ‘May the Fourth be with you’). While Star Wars fans, robots and even a few aliens typically celebrate the occasion with parties, binge watching the entire cinematic series and arguing over the validity of midichlorians in the prequels, many advertisers spend their time coming up with clever ways to tie their brands to Star Wars. Here Read More…


5 Tips for Writing a PR and Marketing RFP


Writing a request for proposal (RFP) for your company’s marketing needs can be daunting. You want the best firms to respond, and you want to really get a sample of what their work is like. But having to summarize the entirety of your organizational goals, target audience, invoicing process and a million other considerations into a succinct document is nearly impossible. Here are some tips when writing your next RFP: Read More…


The Most Important Lesson I Learned Teaching a College Course on Digital Analytics


Digital analytics is booming, but it’s still so new and everchanging that there aren’t any textbooks yet. Sure, there are online certifications like Google Analytics, but those are really specific to a channel. And those keep changing too! After teaching a course on digital analytics and interacting with students every day, here’s what I have learned: You don’t need to have technical skills to be an excellent analyst. You need Read More…


Social AI Has Arrived: Conversations with Bots and Artificial Intelligence


Artificial intelligence (AI) used to be seen in Sci-Fi movies featuring intergalactic travel. Now, companies such as Facebook, IBM and Microsoft are implementing the technology throughout various products and services. In the social media space, Facebook is leading the charge: taking AI mainstream and merging the term with its previous connotation. Using the 900 million monthly users of Facebook’s messenger app, the social AI will interface with bots for simple Read More…


The Penna Powers Survival Guide


We know our reputation for being a fun and eclectic agency precedes us, but have you ever wondered what it would really be like to work for Penna Powers? Look no further! Here are some tips and tricks for you if you decide to join our team: If you have no will power (like me), avoid the conference rooms at all costs. There are peanut M&M’s everywhere, and your consumption Read More…


8 Key Insights from the 2016 Ad Age Digital Conference


What does “Digital” even mean? That’s a question that industry trade publisher, Advertising Age asked itself when planning for its annual Digital Conference held last week. They toyed with the idea of removing the word “digital”, but ultimately kept it because otherwise “no one would come”, said editor Ken Wheaton, only half-jokingly. Yet, this semantic confusion over “digital” has most marketers shrugging their shoulders. It’s now a post-digital world, where a 728×90 Read More…


5 Marketing Tips We Can Learn From Godzilla


The year was 1954, and Japan was flush in a technological resurgence following the end of the second World War. While Japan’s focus was mostly centered on rebuilding its defeated nation, a few individuals gathered in secret and began work to bring a new terror to life. What started as a simple metaphor for the power and destruction of nuclear weapons quickly turned into a cultural phenomena, a worldwide icon Read More…


5 Websites to Check for Your Daily Dose of Marketing Inspiration


Whether you are new to the advertising industry, or have been working in it for a while, sometimes it can be difficult to bring fresh ideas to the table every day. One of the easiest ways to start each morning with a little inspiration is to keep an eye on what others in your industry are doing. Here are five sites that are fun to read, easy to navigate and Read More…


Taking a Look at How We Listen


Music has, and always will be, a defining part of the world culture. But how we actually listen to our music is an ever-evolving process. The current flavor has taken the form of “music streaming”, and there are plenty of choices. This article will take an overarching look at some of the major players, while providing some thoughts to consider when picking which streaming service to subscribe to. 1. Spotify Spotify is Read More…