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Penna Powers Picks: Best Online Videos of 2014

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2014 was a big year for online video. In fact, according to Nielsen, YouTube reaches more US adults ages 18-34 than any cable network. YouTubers are getting record deals, television shows and national fame. Brands are right in the mix – producing engaging content and gaining loyalty from their customers. We’ve compiled a list of the best online videos of 2014. Enjoy, and let us know if we missed any! Honda Read More…


Penna Powers Picks: Best Campaigns of 2014


When you work in the world of advertising, you develop the habit of paying serious attention to commercials and campaigns. It is both a curse and a blessing. So, of course we all have a favorite in the back of our minds. Here are some of the agency’s favorite ads and campaigns from 2014: Esurance – Insurance for the Modern World This year, we fell in like with these clever Read More…


Don’t Let Your Brand Go Extinct: Go Digital

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Out with the old and in with the new. Let’s face it: Traditional digital marketing tactics have been all but replaced by the need to create a common brand experience across all digital outlets—both on and offline. It’s estimated that over the next five years, digital content will increase by more than 600%. In other words, now is the time to go digital. This means that new content must be both informative and entertaining. The very nature of digital marketing Read More…


Penna Powers Picks: Best Books of 2014


Here’s what the Penna Powers people were reading in 2014: Yes Please by Amy Poehler – Read this as the companion piece to Tina Fey’s hilarious Bossypants. Yes, please, we want more of Amy Poehler. All the Light We Cannot See by Anthony Doerr – Beautiful story about a blind French girl, set during Nazi-occupied France in World War II. The Rosie Project by Graeme Simsion – Hilarious novel about a Read More…


Penna Powers Picks: Best Music of 2014


Back in October, The Guardian wondered aloud whether 2014 would mark the death of the platinum album.  “Going platinum” used to be a normal thing. Now the prospect of selling one million albums is a near impossible feat.  So did anyone do it this year? Technically, only one did if you don’t count the Frozen soundtrack, which came out in 2013. Who was it? None other than Taylor Swift, who’s not Read More…


Penna Powers Picks: Best Television of 2014


These days, whether you’re an up-and-coming actor or a seasoned actress, your best opportunities for critical acclaim and popularity is with television, not movies.  While the TV landscape is extremely fragmented across not only so many broadcast, cable, and satellite networks (a DirecTV channel?) but also streaming services (witness Community being picked up by Yahoo!) , it’s still the medium that is capturing all of the buzz, flash and glamour and luring actors with Read More…


Penna Powers Picks: Best Movies of 2014


2014 ended up being the little brother to 2015′s promising slate of potential blockbusters. We’re kind of happy to get this one over with so we can see the Avengers reassemble, watch Katniss take down the Capitol and witness JJ Abrams hopefully not take down Star Wars. And while it may have been a down year for box office receipts and a lackluster one for movies overall, there were some surprising gems among the Read More…


If $1,000 Were on the Table, Could You Answer These Trivia Questions?


What was my favorite part of our Penna Powers Christmas Party? Well let’s see: The food was fantastic (big shout out to Trio), Mike Brian’s jokes were in rare form, and the office “2014 Recap/Night Before Christmas” video was one for the books. However, the highlight happened when Dave Smith grabbed the mic and began spouting off the most bizarre “holiday” trivia, promising the winning table a cold $1,000 cash Read More…


What Does a Digital Media Planner Do?


You’ve hired an agency or you’re looking for a job, and want to know what a digital media planner does. I’m going to outline what a digital media planner is like and list their core functions within an ad agency. Personality. Digital media planners are usually more extroverted (as they work with a lot of media reps), detail-oriented and data geeks (if one is reading this article right now they’ve Read More…


How to Win the War for Attention


Right now, there’s a battle going on and you’re in it. When you’re promoting your product, service or cause, you’re in a battle–a battle for attention. Every day, we are pummeled with a constant barrage of advertising messages. And if you’re reading this blog, chances are you’re guilty of firing off some of those advertising messages, too. In this daily war for attention, do you want to go into battle Read More…