The Conversation Starter

Godzilla Returns to American Cinema


Twelve years ago, Toho Co., Ltd. released “Godzilla: Final Wars” in Japan. This was the 28th film in the Godzilla series. At the movies’ conclusion, it was unclear if there would be another Godzilla movie ever made again. Amid rumors and false hopes, fans all around the world sat quietly waiting for the King of Monsters to return to the screen. Then, in 2014, Legendary released “Godzilla” to largely positive reviews. Maybe it Read More…


Welcome to the Underground


Our P2 team is growing! Let us introduce you to the newbiest newbies in the Nerf gun wielding, Mountain Dew drinking Underground (the creative, web development and production departments located deep in the heart of Penna Powers’ basement). Alex Antonino swooped in from Seattle and saved the day as our much needed and heavily anticipated Traffic Manager. When she isn’t hiking a mountain, doing yoga, or cuddling with her dog binge-watching Read More…


Are Video Streaming Audiences Also Watching Traditional TV?


Agency note: We tasked our summer media intern with this very important question. Here’s what he found: I’m not going to say in this article that TV is “dying” or “past its prime.” If you want, you can find countless articles about that subject. But I will point out that more and more people are choosing to stream their music and videos online. This increase in streamers led me to Read More…


Best Places to Eat in Utah That You May Not Know Existed


As far as I’m concerned, this is the authoritative, undisputed (though incomplete) list of best places to eat in Utah. $ Curry Fried Chicken Best Pakistani fried chicken. – 660 State St., Salt Lake City Everything on the menu is delicious. I love going with a few friends, ordering different plates and sharing.   HELPFUL TIP: There is limited free parking behind the restaurant. If you can snag a spot, Read More…


The Power of Free Slurpee Day


Free. Everyone’s favorite word. A word that connects us all and draws in our attention. Sure, maybe you don’t REALLY need a lanyard with a company logo you’ve never heard of. Or a pencil or drawstring bag or an individually wrapped Starburst. But at the whopping price of FREE, who could resist? On the surface, giveaways can look like money pits. But in the grand scheme of things, nearly all companies Read More…


Brand Hijacking: The Genius on Piggybacking Your Brand

Brand Hijacking

Brand hijacking could be one of the most effective ways to get your brand noticed. In the example to your left, a boutique kitchen supply company named Gygi in Salt Lake City designed its billboards to match that of Cavalia, arguably the largest billboard advertiser Salt Lake City has ever seen. This year, there was a Cavalia billboard on nearly every mile of the freeway and dotting every neighborhood. This Read More…


How Dungeons & Dragons Made Me a Better Employee


When you hear the term Dungeons & Dragons (D&D), a good employee isn’t really the first thing that comes to mind… In fact, it probably isn’t even in the top 10 things that come to mind.  When it comes to D&D, I’d wager that most people out there think the players are overweight nerds smelling up a room while systematically ensuring the safety of their own virginity. Others still imagine fantasy clad introverts eating Read More…


One Simple Trick To Be More Productive At Work


Simple explanation: Type faster. According to a paper written by the British Psychological Society in 2012, the average office worker spends nearly six hours a day at their desk. That’s six hours spent in front of a computer screen arranging random strings of characters into cohesive thoughts. You might spend your six hours hashing out reports, crafting elaborate emails no one will read or even writing clever blog articles about Read More…


3 Reasons to Wear Slippers at Work


At Penna Powers, we have a somewhat unconventional workplace. Just saying, “We don’t work in silos” is a bit of an understatement. We pride ourselves on the fact that it’s not uncommon to hear the whirr of a nerf dart flying overhead, or that no one will bat an eye if you wear slippers to work. Here’s the thing, if you work in an office setting, you don’t really need shoes. Read More…


May the Fourth Advertising – The Force is Strong with these Ads


If you didn’t know, May the Fourth is officially Star Wars Day (as in, ‘May the Fourth be with you’). While Star Wars fans, robots and even a few aliens typically celebrate the occasion with parties, binge watching the entire cinematic series and arguing over the validity of midichlorians in the prequels, many advertisers spend their time coming up with clever ways to tie their brands to Star Wars. Here Read More…