Gamification isn’t something necessarily new, but it is a tried and true method of improving a brand’s image that is often times left unutilized. In case you didn’t know, gamification is the use of game thinking and game mechanics in non-game contexts to engage with users.
In simpler terms, gamification takes some function or message and turns it into something that feels like, or in some cases is, an interactive game. That might sound labor intensive and wallet draining, but this isn’t necessarily the case. Here are some interesting examples of gamification. If you’re currently struggling to find some new ideas, maybe these examples (which are in no particular order) are something you could explore.
5. Code Academy: Badges + Day Counter
Code Academy is an awesome website that’s designed to help people learn how to code everything from basic HTML to PHP. The problem? Getting someone to sit down and work through an entire tutorial can be difficult to say the least. In order to keep people interested in learning how to code, Code Academy implemented gamification into their website. As you’re working through a particular lesson you’ll be awarded with small badges and achievements. You’re also rewarded for coming back everyday as the website keeps track of how many days in a row you’ve spent studying. These are simple changes that can make a big difference in motivating people to continue using the Code Academy website.
4. TravelWise Tracker: Competition + Badges
TravelWise Tracker is a cool website that helps people combat pollution. Instead of driving your car everywhere you can earn points by logging in all of your energy conserving trips like carpooling, walking, biking or using the transit. This gamification functions similar to Code Academy by rewarding participants with badges when they complete certain tasks (like logging in 10 walking trips for example) but then takes the idea one step further by putting everyone into competing groups. The easy-to-use layout combined with the competitive nature of the website makes you want to come back again and again.
3. Ben & Jerry’s Ice Cream: BuzzFeed Quiz
The rise in popularity of the BuzzFeed quiz has been shocking to say the least, but statistics show that a vast majority of people who start a quiz, finish it. As such, many brands have started taking advantage of this by creating snarky, quick-witted and very targeted BuzzFeed quizzes. Ben & Jerry’s created one about Ice Cream flavors. Not only was this viewed nearly a million times, but I’m willing to bet that more than one person went out and tried a new flavor of ice cream after this quiz told them which version matched best with their personality.
2. M&M: Facebook Game Ads
An even simpler way to add some gamification to your marketing strategy is to use social media. Considering how easy it is to share pictures online, one idea is to create an image that functions as a game, like M&M did with this “I Spy,” knock-off. It was actually met with a great deal of success and helped solidify M&M’s social media presence on Facebook.
1. Burger King Video Game
Of course, if you have enough money and time you could always make an actual video game advertising nothing but your product. That’s what Burger King did. In a shockingly successful stunt, Burger King created three entire video games based around their character/mascot “The King.” With the popularity of the smart phone a mobile game might be a more realistic and wise choice if you do want to make a full-fledged video game, but if you’ve got the money and the time, this could be the idea you’re looking for to better engage with your users.