Blog Archives

Q1 Media

A lot of innovative media and technology providers pass through the halls of Penna Powers. We’ve decided to showcase some of these partners, tell you a little bit about what they do and/or how they have been a part of campaign solutions.

“We could always open up the targeting a little bit”

Hyper-targeted campaigns can be difficult to deliver on the local level. Too often local campaigns are faced with an inability to scale against the targeting that has been sold in. Common “solutions” to this under delivery is to open up the targeting, eliminating the customization that a campaign requires. Q1 Media has a solution that historically has delivered without compromise.

Q1 Media established their business 14 years ago in Austin, Texas. They recognized at that time that smaller publishers would need help moving into the digital media age and monetizing their websites. They saw this as an opportunity to begin establishing partnerships with publishers to develop custom digital media placements. In return, Q1 Media received premium inventory not available anywhere else.

As Q1 has grown, so has their breadth of publisher partnerships and targeting capabilities. One of their relatively recent partnerships includes targeting capabilities using polygon location targeting. Polygon targeting allows an advertiser to map an area -or multiple areas- to expose those within, to the campaign messaging. In our case, we used this technology to map specific road ways. This targeting allowed our campaign to capture all the people who had traveled through the mapped area.

With this captured audience pool, we could serve media to them in the mapped area as well as save them to serve later throughout the entire campaign. Additional customization included audience segmentation to deliver custom messaging. Q1 Media proved to an excellent vendor, in combination with the Polygon targeting and premium publisher inventory, our campaign earned an engagement rate 8x above the industry average.

Thank you Carlos Casas and Drew Warriner, we are excited to see what’s next.

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Utah Food Bank’s Summer Food and Fund Drive

Penna Powers recently participated in Utah Food Bank’s Summer Food and Fund Drive and we’re pretty proud of our employee participation.

We like a little competition here at P2—naturally—so we created a contest to finally determine whether U of U or BYU is the best school ever.

Employees could bring in cans of food or donate to a virtual store. While the Cougars showed a promising start, the Utes ultimately came out victorious. The third barrel representing other darn good schools also had a nice showing.

P2 Utah Food Bank’s Summer Food and Fund Drive Results:

U of U raised $330 in virtual donations and 37 items donated.

BYU raised $194 in virtual donations with 34 items donated.

Other darn good schools raised $94 in virtual donations with 33 items donated.

Overall, P2 employees donated $618 and 86 pounds of food. The agency matched $500 of donations to bring the grand total up to $1,118.

For every $1 donated to Utah Food Bank, the organization receives $7.81 in goods and services. That means our $1,118 donation from the Summer Food and Fund Drive actually provided $8,731.58 in goods and services to the local community. Way to go P2!

If you’re interested in hosting a food drive, learn more from Utah Food Bank.

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