Blog Archives

Marc Stryker

We’re still in the age of Peak TV, where an endless stream of original programming is coming at us in all directions. And that’s before tech behemoths Apple and Facebook have even dipped more than their toes in the TV waters. As it becomes a constant struggle to stay on top of it all, you have to wonder when, not if, the TV bubble will burst. One day Netflix will run out of subscriber money and they’ll need to turn to… gasp… advertisers for another revenue stream.

We’re all watching so many different TV shows, it’s really hard to build a consensus list of top picks. But we did it anyway. You’re welcome, blog readers:

This is Us – NBC’s tearjerker drama continued to impress us, as did actor Sterling K. Brown at this year’s Emmy Awards. He deserved his award (thankfully beating out Kevin Spacey pre-scandal), as he acted the snot out of his half season-long arc with his dying father. People, if you have any humanity left in you, sit down and watch this show.

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Mindhunter – Okay, from here on out, it gets a little less warm-hearted as we descend into serial killer psychology with the David Fincher produced (and directed half of the episodes) Mindhunter. Come watch Jonathan Groff (acted and sang the part of evil Kristoff in Frozen) and Holt McCallany do the dirty serial killer profiling work no one in the FBI could imagine doing. Based somewhat loosely on real-life events. Never fun to watch, but always compelling.

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Rick & Morty – We’re often told that young males aren’t watching TV anymore. Rick & Morty is 100% proof that they still are. And it’s usually with this show and the rest of Adult Swim (Cartoon Network’s after hours block). The show is absolute bonkers, which is understandable when you find out that it’s from the demented mind of Dan Harmon (Community and HarmonQuest). And it also generated a McDonalds scandal this year, when fans demanded their Mulan-inspired Szechuan sauce and the restaurant somewhat obliged them.

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Game of Thrones – Season 6 was polarizing for many fans, as characters seemed to teleport from place to place with ease and characters did weird and stupid things. Now that GOT writers have surpassed the plot lines of author George R. R. Martin’s own books, have they lost the Westeros vibe? Who knows, but it still pleased enough of the staff to get it on our list. Did you check out that fiery loot train battle? And an ice dragon? And aunt/nephew dangerous liaisons?

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GLOW – Sure, it’s ostensibly about the creation of the Gorgeous Ladies of Wrestling TV show back in the 80’s, but that hook is kind of a Trojan Horse for a lot of other ideas about ambition, friendship, women’s rights and identity. It could be seen as an older sister 80’s nostalgia companion to Netflix’s other hit, Stranger Things.

The Handmaid’s Tale – The first streaming show to win a best drama Emmy and it happened on Hulu! Netflix was certainly flogging itself after the news and later cursing its collaboration with the disgraced Kevin Spacey and Louis C.K. Based on Margaret Atwood’s acclaimed 1985 novel, the show achieved major cultural relevance in the wake of the women’s march against President Trump. And then that Harvey Weinstein thing happened…

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The Good Place – With the track record producer Michael Shur has (The Office, Parks & Recreation, Brooklyn Nine-Nine), it’s no surprise that The Good Place is a great show. We wondered where they would take it after the big twist at the end of Season One, but Season Two is even better. Time for another Jacksonville dance battle.

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Legion – Now that Disney purchased Fox Television, (Legion debuted on FX), this 8-episode series superhero/mental illness drama might get the Marvel overhaul, but that would be a mistake. Creator Noah Hawley scored with his adapation of Fargo from film to television and he’s doing pretty well with this one. But it was weird and challenging enough to keep most people away with its non-linear storytelling and Audrey Plaza weirdness. Not our creative department though.

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Master of None – What’s with all these comedians trying to be Woody Allen circa 1979? Well, if they’re done in the style that Aziz Ansari brought to his wonderful Master of None, we’ll take it. The show has its pretentious moments, but it’s also very open and honest and welcoming, giving voice to people who don’t normally get character depth on television. Tom Haverford, you’ve come along way since your days at Entertainment 720.

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Stranger Things – The overwhelming consensus as the number one show of 2017, Stranger Things 2 was equally binge-worthy as the first season. More 80’s pop culture references, more Demogorgons and more government secrets to unravel – the show probably needed more for Eleven to do than fall in with a bunch of unconvincing X-Men punks, but it still delivered the goods we craved.

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Honorable Mentions: The Leftovers, Godless, Insecure, Chicago Med, Bloodline, Marco Polo, Preacher, The Ranch, The Crown, Trial & Error, The Long Road Home, Manhunt: Unabomber, Big Little Lies, 13 Reasons Why, Desus & Mero

Did we miss any of your favorite TV shows? Let us hear it in the comments.

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Every year we ask the Penna Powers staff to list the top movies they saw. These are the best movies of 2017 that moved, entertained, challenged or inspired us.

 

Wonder Woman – You’d be forgiven if you had seen Batman V Superman and seriously worried about the viability of a stand-alone Wonder Woman movie. It had all the makings of a train wreck. While the opening Themyscira scenes had some cringe-worthy CW-level posturing and acting, we quickly got pulled into the story thanks to the incredible charisma of star Gal Gadot and Patty Jenkins’s assured direction. Wonder Woman, we believe in you.

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The Big Sick – You may know Kumail Nanjiani as Dinesh from Silicon Valley fame, but here he nicely dials it back as a struggling stand-up comic who falls back in love with his ex-girlfriend while she’s in a coma. Based on true events and written with his now-wife Emily Gordon, we really dug the story and performances, especially Holly Hunter and Ray Romano as Emily’s parents.

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John Wick 2 – After Keanu Reeves’s titular character avenged the death of his dearly departed dog, he thought he could just lead a quiet civilian life. Of course he’s mistaken and soon has to kill lots of bad guys in hyper-stylized and brutal ways.

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Thor: Ragnarok – After the dreadful Thor:The Dark World, something had to be done to give life to the God of Thunder. Enter Taika Waititi, director of the fantastic faux vampire documentary What We Do in the Shadows and the quirky brilliant Hunt for the Wilderpeople. Pretty much directing a Thor/Hulk buddy movie, he brings a desperately needed dose of humor and buoyancy before the Marvel Cinematic Universe’s dour slide into the Infinity Wars.

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Dunkirk – Some movies must be seen in a movie theater – Dunkirk is one of those movies. Director Christopher Nolan out-Nolaned himself once again by delivering a war movie that defied all of the usual conventions associated with the genre, all in under two hours. You’re provided absolutely no back story to any of these characters. There’s no helpful historical context (although a title card provides some), no explanation of what a “mole” means or preparation for the three timelines depicted. You’re dropped into it just like the film’s non-descript soldiers. It’s basically a horror movie masquerading as a war survival tale. And it’s an amazing cinematic experience.

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Get Out – Call it a horror film, comedy, social parable or whatever else you want, Get Out managed to capture the zeitgeist of racial anxieties in a Trump-presided America. Comedian Jordan Peele (of Key and Peele fame), nails his directorial debut with a tale that will literally get under your skin. If you went to the theater to see M. Night Shyamalan’s creepy Split, you probably saw the Get Out trailer and thought, “What the hell?”. No, not hell, just the Sunken Place.

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Logan – Marvel got serious with Hugh Jackman’s last performance as the iconic Wolverine. It pretty much amounts to a graphically violent 2017 comic-book version of the western Shane-meets-Unforgiven. It has some killer moments, like when a dementia-afflicted Professor X nearly destroys the world, or at least Las Vegas.

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Blade Runner 2049 – Not everyone’s cup of tea, but neither was the original. Why anyone gave acclaimed director Denis Villaneuve (Sicario, Arrival, Prisoners) this much money to direct a 3-hour sci-fi art film is beyond movie studio logic. But hey, we dug the outcome. If you loved the first film (before it became a cult classic that you were obligated to love), then you probably loved this.

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It – Who would’ve thought a Stephen King-adapted September movie release would become the highest-grossing horror movie of all time? Riding Stephen King’s coat tails doesn’t always result in box office success (for every Shawshank Redemption, there’s a Dreamcatcher), but the marketing team deserves an Oscar for properly seeding the sinister trailer that suddenly got everyone excited about killer clowns. We can now properly bury the horrible TV movie adaptation starring Tim Curry.

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You might ask yourself, “That’s all very well and good, Penna Powers, but where is The Last Jedi?” Great question! Well, it’s not because it went unseen at press time. It’s just that there are too many fan boys here who have religiously studied the Jedi scrolls and have declared The Last Jedi a blasphemous mess. Some of us vehemently disagree, but not enough to get the movie on the list. We’re terribly sorry – all apologies to director Rian Johnson for having the chutzpah to try something different.

Honorable Mentions: Guardians of the Galaxy Vol. 2, Baby Driver, Call Me By Your Name, Alien: Covenant, A Dog’s Purpose, Wonder, Wind River, Logan Lucky, Three Billboards Outside Ebbing, Missouri, The Last Jedi, The Disaster Artist, Girls Trip

So what made your top 10 movie list this year? Please please share in the comments! And check out our past movie lists for 2016, 2015, 2014, 2013, 2012 and 2011.

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We’re honored to win Utah Business’ Best Companies to Work for Award once again this year. This marks the sixth time we’ve won this award and the fourth year in a row. While we could list out the million reasons why working at Penna Powers is incredible, it’s easier to let our employees speak for themselves.

 

“I love the laid-back atmosphere and the fun, yet professional people I work with.” – Account Manager Melinda Macfarlane

 

“I get a great sense of fulfillment working at Penna Powers because the clients we work with are dedicated to making a difference in the world. It’s amazing to know that the work we do helps make our communities a better place.” – Associate Project Manager Aubrey Souvall

 

“Penna Powers is the perfect collaboration of great minds coming together to create meaningful work. The fun, inviting environment makes Penna Powers the best place to work!” – Receptionist Sabrina Wilhite

 

“The people. All companies are the same, but the people make Penna Powers stand out. The arcade games, the pool table, great bosses…” – Senior Content Strategist Nick Giustino

 

“I love the flexibility this company has with its employees.” – Videographer Jordan Whitney

 

“The people are my family, the things that happen behind the scenes that clients don’t see (charades, practical jokes, parties, videos, etc.). We do such great work.” – VP of Finance & Ops Traci Houghton

 

“I have experienced a great deal of autonomy working here. Autonomy requires vertical and horizontal trust and just like any productive relationship, trust is the foundation for success. For example, apart from any of my dedicated duties, if I have an interest in contributing on any particular project, all I need to do is express that desire and I am awarded the freedom to do so. This independence and freedom allows for growth and creativity, independent of bureaucracy or other entry barriers.” – Media Planner Jennifer Beaudoin

 

“I love knowing that the work I do helps people live better lives.” – Director of New Business Brent Wilhite

 

“I love the hoodies, staff meetings, that Nerf gun wars are normal and that we get to do great, strategic and creative work every single day.” – VP of Account Planning & Management Stephanie Miller

 

“I like that no two people are the same here. You can be yourself and everyone is accepting of you for you! At the end of the day everyone is different and unique, but we all come together to create some really awesome work.” – Content Coordinator Kelsey Hess

 

“I’ve yet to have a dull day working for Penna Powers. Various clients, new campaigns, creative tactics and great people keep things lively.” – Digital Project Manager Collin Brian

 

“When I started working at Penna Powers, I was fascinated by the amount of employees who were celebrating their 10th or 20th anniversary. After working at Penna Powers for a few months, I realized why. Whether you’re in an entry-level role or a vice president, you know that your voice and your work matter at Penna Powers. The partners ensure that work-life balance is a priority and facilitate activities for the company to grow together. On a Friday night, you’ll find me on the soccer field with my coworkers because I genuinely love hanging out with them outside of work.” – Content Specialist Elyse Freeman

 

“I love that Penna Powers employees take their careers seriously. They are not just in a job. I love that everyone at Penna Powers is really smart. I love that we are not micromanaged ever. We are expected to do our jobs like the true professionals we are. I love that the company will allow you to have flexible hours if you need to take care of something outside of work. I love that we celebrate every employee’s 5, 10, 15, 20-year anniversary. I love that Penna Powers takes our family to Lagoon every summer. I love that the management keeps us informed and gives us a “State of the Agency” presentation once a year. I love that Penna Powers has such a fun, cool culture. I love the work that Penna Powers produces!” – VP of Project Management Chris Menges

 

“I like the overall vibe around the office and unlimited M&Ms.” – Account Manager Bri Binnebose

 

“The partners are so good to us!” – Account Planning Director Wendy Hansen

 

“For me it’s simple: the people and the work. Penna Powers is full of committed, smart, talented people doing work that truly matters to our communities and our future. Pretty rewarding to work at a place like that.” – VP of Client Services Justin Smart

 

“I love working with awesome people, doing awesome things.” – Senior Copywriter Bobby Brinton

 

“I love the change we make in the world, it may be on a small scale, but we are saving lives on Utah’s roads.” – Zero Fatalities Outreach Specialist and Associate Project Manager Kylie Christensen

 

“I laugh every single day. Maybe not all day, every day, but at least once a day I find myself with full on tears in my eyes and big belly laughter. Work can be busy, timelines can be tight, but I find joy and gratitude every single day in my role and I find the stressful days are few and far between because the people of this company make this place such a pleasure to be a part of.” – Traffic Manager Alex Antonino

 

“I like the fact we never get bored. Every project is always something new. And, I’ve got damn good friends here.” – Senior Project Manager Britni Brozo

 

“I love how accepting everyone is.” – Associate Project Manager Alli Blake

 

“I love that it always feels like a positive environment, even when things may not be ideal. It’s always a happy place for me, anyway.” – Receptionist Michelle Adams

 

“I love Penna Powers because it fosters an atmosphere where the best idea can come from anybody.” – VP of Channel & Content Management Marc Stryker

 

“I love how everyone will work together to get things done. It’s a family work environment. Where everyone, no matter role, works to provide the best product for our clients.” – Media Relations Specialist Allyse Christensen

 

“I love the emphasis on being one unified team despite our different projects and assignments.” – Truck Smart Outreach Specialist Alec Curtis

 

“I love the parties and the solid work ethic. Plus, everyone is super inviting and outspoken. If someone has something to say, they’ll say it!” – Zero Fatalities Outreach Specialist Aja Domingo

 

“Laughing is constant during staff meeting,” – Content Specialist Julene Thompson

 

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Dave PRSA Professional of the Year

The PRSA Greater Salt Lake Chapter recently awarded Penna Powers’ Managing Partner and President Dave Smith, APR with PRSA Professional of the Year.

As a native Utahn and graduate of Weber State University, Dave epitomizes the homegrown mentality of the Beehive State; he started as an intern with Penna Powers and has worked on numerous high-profile projects for nearly 25 years. Now as the Managing Partner and President of Penna Powers, he oversees the company’s long-term direction and vision.

Throughout the industry, Dave is known for his strategic communication and his role as a trusted advisor to all clients. In fact, many campaigns led by Dave have won the highest public relations award in the nation—the PRSA Silver Anvil award. Dave’s work in the Olympic Transportation “Know Before You Go” campaign garnered international recognition.

Dave devotes himself to his clients and currently is the principal advisor for some of UDOT’s biggest projects, including I-15 CORE, Mountain View Corridor and the TravelWise program. With Dave on the team, clients can rest assured that their campaign is in very capable hands. He doesn’t rest until he knows that a campaign will work and is being executed in a way that will yield solid results.

Outside of the office, Dave serves on the Salt Lake Chamber’s Board of Governors, the United Way of Salt Lake’s Leadership Circle and is a member of Weber State University’s communications department advisory board.

With his free time—which is sparse—he keeps busy being a volunteer leader/advisor with the Boy Scouts of America. Additionally, he is a member of the Bountiful High School Community Council, a high school basketball referee and has coached little league soccer with his kids’ teams for more than 15 years.

An outdoor enthusiast, Dave can be found in the mountains, valleys, rivers and lakes of the intermountain region frequently. He enjoys hiking, camping, running, hunting and fishing with family, friends and colleagues.

Congratulations Dave on this prestigious honor. Penna Powers flourishes under your tutelage every day.

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Penna Powers took home some serious hardware at the 30th annual Golden Spike Awards Gala on Nov. 16. We earned six Golden Spike awards and one finalist award at the 2017 Golden Spikes in categories ranging from research for governments/non-profits to community relations.

2017 Golden Spikes

Golden Spike Awards

Harmons Grocery Local Print Ads

Category: Print display advertising
Harmons Grocery has been operating in Utah since 1932. What started out as a farmstand has blossomed into a progressive chain of grocery stores committed to quality food, unsurpassed service and community wellbeing. Supporting local vendors has always been at the forefront of Harmons mission, in fact, Harmons has been an integral cog in helping many local businesses get started. Over 2,300 products sold in Harmons are local items. With this in mind, Harmons asked Penna Powers to develop print ads with an emphasis on local. The ads featuring local products and produce were placed in various local Utah publications reaching more than 250,000 in readers.

 

UCAIR & Penna Powers: Show Them UCAIR

Category: Community relations
UCAIR and Penna Powers have conducted fully-integrated educational campaigns for the past several winters, when Utah’s air quality suffers most. Research in early 2016 showed that Utahns are concerned about air quality, but many believe air quality challenges are beyond their control. However, research participants activated around the issue when presented with the health impacts poor air can have on those they love. Building on this insight, UCAIR and Penna Powers created the “Kidult” campaign, inviting Utahns to “Show Them UCAIR” by changing behaviors to reduce emissions.

 

UDOT & Penna Powers: UDOT 1-15 Tech Corridor

Category: External audience videos
Utah County is growing rapidly, resulting in commute-time traffic jams. The Utah Department of Transportation planned to expand I-15, but funding wouldn’t arrive until 2020. In 2017, the State Legislature approved a bond to accelerate construction.
A public awareness survey showed that only 24 percent of locals knew a project was coming. UDOT developed a video to educate stakeholders on the project and announce the accelerated timeline. The video link was emailed to government and business leaders and promoted on Facebook, Twitter and YouTube to area residents and commuters.

 

UDOT & Penna Powers: UDOT TravelWise

Category: Research for government/non-profits
In order to establish a baseline around the TravelWise Program, UDOT conducted a general public telephone survey of Wasatch Front residents through Lighthouse Research & Development, Inc. The research included a total of 810 interviews. It was the first time that research of this scale had been done on the TravelWise campaign. It substantiated our belief that the campaign is necessary, surprised us in the level of program awareness, and provided actionable insights that are currently being pursued by the team.

 

IDOT & Penna Powers: Iowa Zero Fatalities “Impaired Sports”

Category: Social media for government/non-profits

With 32 percent of all traffic fatalities caused by alcohol related crashes, Zero Fatalities Iowa identified a need to address impaired driving with residents. In an effort to reduce fatalities, Iowa Zero Fatalities implemented a social awareness campaign during NFL and NCAA sporting seasons targeting men ages 18-49. Event targeting reminded spectators to get a sober ride home after the game. The campaign successfully, reached 59.8 percent of the target audience and helped lift overall Zero Fatalities awareness by two percentage points.

 

UCAIR & Penna Powers: UCAIR Illustrated Inversion Education Video

Category: Photography and illustration
The Utah Clean Air Partnership (UCAIR) is a non-profit dedicated to clean air. UCAIR and Penna Powers have conducted fully-integrated educational campaigns for the past several winters, when Utah’s air quality suffers most. Part of the challenge of getting Utahns to engage around air quality is overcoming their general low awareness that what they do does, in fact, make a difference in pollution levels. Many believe nothing can be done about Utah’s poor winter air episodes due to the meteorology and geography of the local airshed. During the 2016-17 winter campaign, we produced an illustrated educational video to attack this issue head-on.

 

Gold Spike Finalist Award

UDOT & Penna Powers: Zero Fatalities

Category: Community relations
To reduce traffic-related deaths between Memorial and Labor Day, Zero Fatalities implemented a multifaceted campaign called the “100 Deadliest Days.” As titled, the campaign focused on educating Utahns about (1) the 100 DD of summer when roadway deaths nearly double in Utah and (2) how to best prevent a traffic-related tragedy during the summer. Not only has the campaign performed exceptionally well in reach, frequency and engagement – As of August 23, there have been 12 less roadway related deaths this summer when compared to this same time last year.

 

The Golden Spike Awards measure effectiveness regarding research, planning, execution, evaluation and project content. A Golden Spike Finalist is awarded to entries that earn at least 80 out of 100 points; the highest scoring entry earns a Golden Spike. The annual competition is sponsored by the Utah Chapters of the Public Relations Society of America, the International Association of Business Communicator and the Utah Society for Healthcare Communication and Marketing.

Additionally, President and Managing Partner Dave Smith, APR received the Professional of the Year award.

Thank you to our clients for your continued partnership. While we are proud to produce award-winning campaigns, what matters the most is driving meaningful change together.

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Alli –

Alli Blake, our basketball superstar from Westminster, brought her talents over to Penna Powers to work as an associate project manager. Alli is one tough cookie, which is appropriate since her most memorable fortune cookie quote was “toughen up, buttercup!” Of all the famous people in the world, if Alli could only choose one that she wishes to meet, it would without a doubt be Jesus. Her spirit animal? A hyena – they are resilient and the females are boss. If you ever get the chance to meet Alli, you’ll learn she is a fierce, determined and hardworking woman that we are lucky to have here at Penna Powers.

Marissa –

Marissa Liu, our newest executive assistant aka our behind-the-scenes organizer, is nothing short of perfect. A motto Marissa lives by and is sure to portray through her actions is “always find time for the things that make you feel happy to be alive.” She is the happiest gal around unless you get between her and her diet coke! When she’s not busy in the Penna Powers office, you’ll likely find her dreaming about traveling to Dubai or Bali, or off somewhere a little bit closer like Southern Utah; (until she gets the opportunity to make her dream vacation a reality).

Alec –

Alec Curtis recently joined us as a truck smart outreach specialist for Zero Fatalities. The best way to describe Alec (as told by Alec) is through his spirit animal, which happens to be an Emperor Penguin, as they are both adorable and majestic. Remember that Klondike Bar commercial song “what would you do-oo-oo for a Klondike Bar?” Well, plan on having that line stuck in your head for the next few hours since it just so happens to be Alec’s favorite jingle. When Alec isn’t out educating Utah about driving safe around big rigs, he’s probably counting his PTO days and planning a trip to his dream location, Italy.

Max –

Max Jensen, a BYU student, joined the Penna Powers family a few months ago as our media intern. If you have been in our office lately, it’s likely that you’ve seen him! He’s our only employee that stands tall at 15 feet 3 inches. When talking to Max, chances are you will end up discussing the 1977 restored Toyota Land Cruiser that he hopes to have one day. Max enjoys spending his free time fantasizing about the Bahamas, skiing and shopping at Costco. If you plan on lying to Max, you might want to think twice. Chances are he will call your bluff since he’s a firm believer that “the truth is the truth, no matter where you lie.”

 

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Varick Media

Campaign minimums got you down?

Although all clients and campaigns are significant, they don’t always have budgets for massive campaigns. While there may be a perfect media channel for your campaign, it may not be executable due to minimum budget constraints. Varick Media is one of many great partners who have created solutions to this very problem.

Who is Varick Media?

Varick Media Management LLC offers digital advertising consulting services. It provides campaign planning, research, consumer insight, campaign monitoring and measurement services. The company was founded in 2008 and is based in New York, New York. Varick Media operates as a subsidiary of MDC Partners Inc., a marketing and communications network. MDC Partners has 50+ advertising, public relations, branding, digital, social and event marketing agencies under its umbrella.

What is the technology?

In 2012 Varick Media Management built its own in-house digital monitoring product.

That product, called The Lens, is paired with an internal pixel server so that Varick can track its online display and video ad campaigns across the various demand-side platforms and plug the resulting data into one central data repository that their clients control.

In October of 2015, Varick Media released Alveo—a planning, buying and reporting platform. Operating originally as more of an internal trading desk, Alveo can now be used by Varick’s clients to manage and visualize data as well as access reports across multiple campaigns. Alveo is available as a managed service “with all of the access and data of a self-service offering,” described Jim Caruso, SVP of product and client strategy at Varick. While agency trading desks aren’t renowned for open access and transparency, Caruso said, “Alveo was designed to be agnostic across media channels, DSPs and inventory sources.”

What is the solution?

Combining both The Lens (DMP) and Alveo (trade desk) technology, Varick’s clients can access inventory through a robust channel inventory and layer with premium custom audiences to manage through one platform. This married opportunity allows for accurate performance and audience insights across multiple channels. Because Varick is a subsidiary of umbrella network MDC Partners, campaign minimums can be achievable for a wider set of clients.

 

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Earlier this fall, Penna Powers celebrated the five-year anniversary of the day Charlotte Chen first graced the halls of our agency. Today, she’s an accomplished project manager who is loved by clients and coworkers alike. She’s the epitome of professional. She’s smart, honest, organized and disciplined—pure gold on the inside—but she’s also taught us a thing or two about looking the part on the outside.

To celebrate five awesome years of working with Charlotte, we’re sharing five of her best style secrets.

  1. It’s not how much it costs, it’s how you wear it.

Penna Powers’ clients have communication budgets that span a broad range. It’s not the size of your budget, but how you use it that matters. To maximize effectiveness, be strategic about how you showcase your brand. When the branding fits your audience well, you’ll get results.  

  1. Don’t wear something just because everyone else is wearing it. Know your own style and be true to it.

Everybody is on WhatsApp, right? You’re not sure what to do with it, but your top competitors are using it and you don’t want to be last to the party.

Hold on! Before you jump into any marketing trend, ask yourself a few questions. Does it suit your audience? Is it the best medium for the message? Can you execute it well? Most importantly, can you experiment with this new, shiny thing without sacrificing resources for proven marketing efforts that meet your objectives?

  1. Don’t mix and match patterns.

Charlotte has a great sense of style, but she is not a graphic designer. However, she is really, really good at taking clients’ ideas to our talented team of designers and coming back with great creative work. One of the perks of working with Penna Powers is that you have a team of design pros who you can always count on.

  1. Accessorize, accessorize, accessorize!

Accessories, including shoes, are a great way to put your own personal spin on your OOTD (outfit of the day). Likewise, there’s no better way to elevate your marketing than to make sure your brand’s unique identity is evident—not overpowering, but elegantly tying your communication efforts together into a cohesive package.

  1. Blazers are total wardrobe staples. They can take your outfit from regular to classy/chic. 

A great blazer tops off an outfit like a great presentation tops off smart communication pieces. Charlotte’s clothing never has a loose thread or a stain. Likewise, when Charlotte sends an email, makes a call or a comment in a meeting, her ideas are never hasty or half-baked. Take your work from regular to chic by presenting it with polish.

We hope you’ve enjoyed Charlotte’s style secrets. Thanks, Charlotte, for five years of smart sophistication!

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Reddit Ads

Reddit has grown from a small community forum to one of the top influential news sources online. Because of its passionate audience, Reddit has the 5th largest website audience in the United States with the most influential community online. Because of Reddit’s nature, many users often ask for advice in areas that are not their expertise. Using Reddit ads, your brand can provide the answer to their questions.

Reddit’s advertising platform is simple. Advertisements may redirect to a Reddit thread (subreddit) or redirect to a website. You can narrow the funnel depending on interests and also by location. Sponsored advertisements appear in a native content form, which blends well with organic content.

Bidding works similar to other content platforms, such as Facebook, and offers daily or campaign max spends. The platform also offers a creative preview, so you can see exactly how your advertisement will look on the website.

For our client Nevada Health Link (NHL), we saw an opportunity to reach the 18- to 35-year-old male demographic through organic and paid advertising on Reddit. This demographic is often hard to reach, especially on a topic such as health insurance.

For organic advertising, NHL will utilize the popular Reddit “Ask Me Anything” series. The feature has hosted everyone from an appliance repairman to the President-elect of the United States. It allows Reddit users to ask questions based upon a host’s knowledge and experience. These series are often successful and receive thousands of organic impressions.

For paid advertising, NHL will extend the longevity of the “AMA” series by linking advertisements to the subreddits. Advertisements before the “AMA” series will increase brand awareness and drive enrollments to their website.

With many of the health insurance questions on Reddit already focused on millennials enrolling for the first time, Nevada Health Link will be able to get on 26-year-olds’ radars and assist them with their first health insurance enrollment process. Be sure to look for our Reddit ads and “AMA” series during open enrollment from Nov. 1 through Dec. 15.

Reddit Ads

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On the morning of Halloween in 2012, something stirred within the agency and things would never be the same again. Citizens of The Underground, the creative team’s lair, were up to business as usual when the sultry notes of “Careless Whisper” started flowing through the basement.

Bobby Brinton, copywriter savant, sauntered into The Underground and serenaded everyone as the Sexy Sax Man. Everyone stopped what they were doing, instantly enamored by Bobby’s dance moves to George Michael. Rumor has it that Major Street’s shenanigans are attributed to the sweet, sweet music that Bobby created on that fateful day.

More than just a pretty face, Bobby also possesses the highest power of the pen at Penna Powers: senior copywriter. His nationally-recognized creative has earned awards ranging from an Emmy to multiple Addys. He strikes fear into the heart of the content team with his red pen and is the ultimate authority on AP Style. Every other copywriter pales in comparison to Bobby… except when it comes to skin color.

Intentional and articulate in everything he does, Bobby has commandeered the creative team on many occasions. Account services often refer to him as “Father Bobby” for his role in keeping everyone on track. His direction, along with partner-in-crime and fellow Kelly Osbourne fan Kenny Hammond, steers Penna Powers’ creative team toward an innovative future.

Bobby makes sure that any and all creative tactics are executed flawlessly, even if it means providing thousands of dollars in talent for free. If he had a nickel for every time he provided free voiceover, he would already own a Tesla. For now, he’ll just have to settle for being the agency rock star as the former lead singer of the Sony-signed Hudson River School band.

Thank you, Bobby for five years—minus eight days—of kickass work as our copywriter. While we appreciate your impeccable writing, we admire your sense of humor and witty personality even more. We’ll never be able to get the sight of your Sexy Sax Man costume out of our minds and we’re pretty okay with that.

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