Blog Archives

Brian Shaw

Twelve years ago, Toho Co., Ltd. released “Godzilla: Final Wars” in Japan. This was the 28th film in the Godzilla series. At the movies’ conclusion, it was unclear if there would be another Godzilla movie ever made again. Amid rumors and false hopes, fans all around the world sat quietly waiting for the King of Monsters to return to the screen.

Then, in 2014, Legendary released “Godzilla” to largely positive reviews. Maybe it was the success of this movie, or maybe it was just pure happenstance, but not long after the American Godzilla aired, Toho announced that they would be returning to the studio to produce Godzilla: Resurgence (now called “Shin-Godzilla”).

shin godzilla returns

Shin-Godzilla will be released in Japan on July 29th, and then in America sometime later this year. While I think most people can appreciate giant monsters battling each other, for those unfamiliar with the Japanese Godzilla films, something important should be noted: In Japan, Godzilla is a man in a suit. Rather than opt for a computer-generated Godzilla like the American films have done, Japan has always combined computer graphics with a physical, costumed character. And this 2016 Godzilla movie will be no different.

Take a look at these two trailers that have been released for the movie, and get hyped! This new twisted take on the big, bad monster is going to be good. Let me know in the comments below if you agree, or if you’re not a fan of Japan’s latest take on Godzilla.



For more information on other upcoming Godzilla movies, read here.

For marketing tips and tricks we can learn from Godzilla, read here.

Share: Email this to someoneShare on FacebookShare on LinkedInShare on Google+Tweet about this on Twitter

Our P2 team is growing! Let us introduce you to the newbiest newbies in the Nerf gun wielding, Mountain Dew drinking Underground (the creative, web development and production departments located deep in the heart of Penna Powers’ basement).

FullSizeRender (5)

Alex Antonino swooped in from Seattle and saved the day as our much needed and heavily anticipated Traffic Manager. When she isn’t hiking a mountain, doing yoga, or cuddling with her dog binge-watching Netflix, you can find her in the basement keeping everyone in line. She’ll be easy to spot; she’s the only girl down there. Bring her some avocado toast to get on her good side!

FullSizeRender (6)

Ian Maxfield was a creative intern for what felt like an eternity. Even though he enjoys being covered in peanut butter on the weekends, we decided we liked him enough to keep him around full time as a Designer. When he isn’t hard at work in the Underground, you can find him daydreaming about driving Doc Brown’s DeLorean through the streets of Germany or getting inspired by the Nintendo “quit screen” message… “Everything not saved will be lost.”

#WelcomeToTheTeam Alex and Ian!

Share: Email this to someoneShare on FacebookShare on LinkedInShare on Google+Tweet about this on Twitter

Agency note: We tasked our summer media intern with this very important question. Here’s what he found:

I’m not going to say in this article that TV is “dying” or “past its prime.” If you want, you can find countless articles about that subject. But I will point out that more and more people are choosing to stream their music and videos online. This increase in streamers led me to researching just who is streaming and what is happening to their TV watching. I’ve shared some of my findings in this post.


These are the streaming platforms which we will be focusing on.

Who are these video streamers in the Salt Lake market?

I’m going to keep it simple by focusing on just two demographics: gender and age.

YouTube’s audience is older and more evenly distributed by gender – not really surprising since YouTube doesn’t require a paid subscription and nearly everyone has been exposed to it.

Netflix skews slightly female and captures more 25-34 year-olds than any of the other platforms, with 30% of its users in that age group.

But Hulu did surprise me. And this might just be the most important insight from this article. *Spoiler.*

Hulu is predominantly female. By a lot – 64% of its Salt Lake audience is female.

Also of note, there is a steep decrease in Hulu use with an increase in age. But I promise there are more insights, so keep reading…


Do streamers also watch TV?

This is a big one. Are these female Hulu watchers, mid-life Netflix streamers and Youtube fans also watching television? Like a real television with channels and stations?

tv and streaming

The answer is not really. There is a correlation that the more one streams online, the less one watches TV.

Does this mean they don’t watch TV at all? Of course not. But this is indicative of an insightful trend. So keep an eye on streamers over the next few years. The issue now and in the future won’t be whether people watch more or less television. We’re definitely watching more television. The question is how are we watching and is there a place for advertisers in this new system?

What networks/stations do streamers watch?

People don’t usually exclusively stream. (Which is fun to say. Usually exclusively.) But really, they do watch some TV.

cable - past 7 daysbroadcast networks

Users of all three streaming platforms are less likely than the average person to watch any of the main broadcast networks. But Hulu viewers watch these channels more than Netflix or YouTube viewers. This makes sense, since Hulu streams current TV programs while Netflix viewers patiently wait until entire seasons have run before they can start their unhealthy binging.

So whether you identify as a usually exclusive streamer, sometimes streamer or devotee of TV, hopefully you have a better understanding of online streaming versus TV viewing.

Share: Email this to someoneShare on FacebookShare on LinkedInShare on Google+Tweet about this on Twitter

As far as I’m concerned, this is the authoritative, undisputed (though incomplete) list of best places to eat in Utah.

$ Curry Fried Chicken Best Pakistani fried chicken.

– 660 State St., Salt Lake City

Everything on the menu is delicious. I love going with a few friends, ordering different plates and sharing.  

HELPFUL TIP: There is limited free parking behind the restaurant. If you can snag a spot, enter off State, north of the building. If you can’t, there is metered parking on State.

$ Pho 33 Best pho.

– 7640 S. State St., Midvale

Nothing more to be said.

$ Chungas Best tacos al pastor.

– 180 South 900 West, Salt Lake City

I openly admit to having no idea how the rest of the menu is because I ALWAYS get the tacos al pastor. Every time.


$$ Tsunami Best sushi. Best dessert.

– 7628 S. Union Park Ave., Midvale – 2223 S. Highland Dr., Salt Lake – 10722 River Front Pkwy, South Jordan

Order the coconut glory (tempura fried banana on house-made coconut ice cream with chocolate and caramel sauces drizzled on top). You will thank me later.  


$$ Mahider Best Ethiopian.

– 1465 S. State St. #7

Order the Taste of Mahider so you can try a little bit of everything.

HELPFUL TIP: You are expected to eat with your hands so don’t bother asking for utensils. There is a sink in the corner so you can wash before and after the meal. The staff is amazing, however this isn’t a quick eat and run. Sit back, relax and enjoy the experience.



$$ Lucky 13 Best burgers.

– 135 West 1300 South, Salt Lake City

No matter what burger you order, you can’t go wrong.



$$ Tin Angel Cafe Best lunch.

– 365 West 400 South, Salt Lake City

I often order the Lamb Ciabatta, which comes with a side salad (get the apricot champagne dressing), or in the winter/fall I add a cup of soup (all are homemade and heavenly). If you happen to be there for dinner I HIGHLY recommend the Lamb Strip Loin with an appetizer of Grilled Brussel Sprouts.

$$ R&R BBQ Best BBQ. Best Brisket. Best Mac & Cheese.

– 307 W 600 S, Salt Lake City – 10646 S 300 W, South Jordan

I like the brisket so much that I simply order a half pound, sliced and a side of Mac & Cheese.

$$ Del Mar al Lago Best ceviche.

– 310 Bugatti Ave, Salt Lake City

If you’ve never had ceviche but you like seafood, go try it.

$$ Old Bridge Cafe Best Bosnian.

– 249 3300 S, Salt Lake City

For first time visitors, I suggest ordering the Old Bridge Platter. Make sure to say hi to the owners because they are extremely kind and enjoyable.



$$ Laid Back Poke Shack Best poke.

– 6213 S Highland Dr, Holladay

Pronounced poh-KAY. Though I know of no other poke restaurant in Utah, this place is great. If you’ve never tried poke before, don’t worry, you can sample until you decide.

HELPFUL TIP: Closed Sundays and Mondays.

$$ Saffron Valley Best Chicken Coconut Korma. Best Cheesy Garlic Naan.

– 1098 S. Jordan Pkwy, South Jordan – 26 E St E, Salt Lake City  

Guilty, I order those two things every time.

$$ Even Stevens Best sandwiches.

– 200 S. 414 E. OR 2030 S 900 E., Salt Lake City – 541 E 12300 S Draper

Service is quick. Food is good. PLUS, their one-for-one mission allows you to eat for a cause.


$$ Cous Cous Mediterranean Grill Best Shwarma Salad/Plate.

– 5470 S 900 E, Murray – 2121 S McClellan St., Salt Lake City – 112 N West Promontory, Farmington

Delicious Mediterranean with something for everyone.

$$ Sea Salt Best Italian.

1709 East 1300 South

They make everything in-house. The Gnocchi is melt-in-your-mouth good. And my all time favorite meal is only served at lunch: the Caprese Sandwich. Also, you can’t leave without trying their unique flavors of Gelato.

HELPFUL TIP: Yelp lists it as a “$$,” however I would list it as a “$$$.” But don’t let that scare you off! I always end up ordering too much food because it all looks so good.  


$$ Bake 360 Best Brunch. Best Chocolate Croissants.

725 East 12300 South, Draper

Order the Steak and Eggs.

HELPFUL TIP: Never leave without two chocolate croissants. Why two? Because if you order one, you will long for a second. Microwave croissant 10-15 seconds before eating to melt the chocolate.

Hungry yet? What is your favorite restaurant in Utah? Tell us in the comments!

Share: Email this to someoneShare on FacebookShare on LinkedInShare on Google+Tweet about this on Twitter

Free. Everyone’s favorite word. A word that connects us all and draws in our attention. Sure, maybe you don’t REALLY need a lanyard with a company logo you’ve never heard of. Or a pencil or drawstring bag or an individually wrapped Starburst. But at the whopping price of FREE, who could resist? On the surface, giveaways can look like money pits. But in the grand scheme of things, nearly all companies who participate will ultimately boost sales in some way or another. Getting something for nothing will usually make the consumer unconsciously feel obligated to buy more. On Free Slurpee Day in 2010, USA Today says that even with 4.5 MILLION free slurpees given away, they still increased sales by 38% that day.

Below are some examples of some of the best freebie advertising in the game.

Free Slurpee Day at 7-11


My personal favorite, Free Slurpee Day, falls on my birthday every year. I can’t tell you how many times I’ve heard “I got you a birthday present! You can pick it up at the Sev!” But this day has become iconic, and is always top of mind.

Free Donuts on National Donut Day


Every year, companies like Dunkin Donuts and Krispy Kreme draw in consumers with the allure of a free donut. But you can’t have a donut without coffee, right?

Free Pancakes on National Pancake Day


Come on, who doesn’t like a free short stack?

Do you see a theme here? But just because I’m hungry doesn’t mean that food freebies are the only thing that works! Companies have instituted a free comic book giveaway and logo swag giveaways at trade shows, just to skim the top. Has your company done a freebie giveaway? Let us know in the comments!

Share: Email this to someoneShare on FacebookShare on LinkedInShare on Google+Tweet about this on Twitter