Whether you are new to the advertising industry, or have been working in it for a while, sometimes it can be difficult to bring fresh ideas to the table every day. One of the easiest ways to start each morning with a little inspiration is to keep an eye on what others in your industry are doing. Here are five sites that are fun to read, easy to navigate and chock-full of the latest industry trends.
AdWeek is always up to date on the latest and greatest tactics and strategies that brands all over the world are using. You can count on it to have updates on technology changes and new industry standards. The best thing about this site? Its writers are not afraid to throw in the occasional industry gossip or write about the more controversial topics.
TechCrunch is one site that we have recommended before, because it is one of the best sources for breaking tech news. It profiles startups, reviews new Internet products and is a great resource for up-to-the-minute industry news. Seeing what is new in the tech world may help you incorporate some out-of-the-box thinking into your next marketing plan.
AdvertisingAge takes a similar approach to AdWeek, but the great thing about this site is the way it organizes its information. You can look specifically at marketing, advertising, digital, media, data, B2B, etc. It provides a different take on industry news.
FastCompany is focused more on small businesses, start-ups and business practices in general, which makes it a little more difficult to find relevant articles. But, you can read about topics like virtual reality, big data, productivity, etc. The articles are well written, easy to read and you might even find an off-topic article that boosts your creativity.
Marketing Land covers all aspects of the digital marketing industry, and is the ideal one-stop information source for any digital marketer. It is, again, easy to navigate, easy to read and has articles from experts across all disciplines.
If you want to read about more marketing sites that we recommend, check out this article: The Six Websites Marketing Professionals Should Check Daily.