As I write this, I can confidentially say that 10 of my closest friends are snapping at work, on vacation, or while at home drinking coffee at their kitchen table. Content marketing is evolving at the fastest clip ever as tailored messages turn to personalized video, capturing all of the moments in our daily lives. Snapchat is at the center of video sharing, with millions of snaps happening every day from across the demographic spectrum. Enter brands both large and small from Coca-Cola to ad agencies, utilizing the channel and telling a personalized story that makes their brands look human. How Does Snapchat Affect My Brand? Great question. Snapchat is used daily by 100 million users across the world, creating 6 billion daily video views with 30% of the demographic being the highly coveted millennial generation.
- 100 million users worldwide
- 30% 18-24 usage
- 6 billion daily video views
- 65% of users contribute content
As millennials and younger generations accelerate the shift from permanent to expiring content, channels such as Snapchat are positioned to gain the most from the disappearing act. It was only 15 months ago that the first ad appeared on Snapchat, demanding $750,000 for the spot and ushering in a new era of branded content for the channel. Many agencies, including Penna Powers, have a wish list of marketing tools for the platform to further their client’s brands.
As an agency, we look at Snapchat as a channel where you either need to have a huge budget to even get in the door, or organically invest the time and resources it would take to really expand a brand on the channel. Snapchat has just barely scratched the surface when it comes to its influence on branded content.