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As I write this, I can confidentially say that 10 of my closest friends are snapping at work, on vacation, or while at home drinking coffee at their kitchen table. Content marketing is evolving at the fastest clip ever as tailored messages turn to personalized video, capturing all of the moments in our daily lives. Snapchat is at the center of video sharing, with millions of snaps happening every day from across the demographic spectrum. Enter brands both large and small from Coca-Cola to ad agencies, utilizing the channel and telling a personalized story that makes their brands look human. How Does Snapchat Affect My Brand? Great question. Snapchat is used daily by 100 million users across the world, creating 6 billion daily video views with 30% of the demographic being the highly coveted millennial generation.

SnapChat Facts:

  • 100 million users worldwide
  • 30% 18-24 usage
  • 6 billion daily video views
  • 65% of users contribute content

As millennials and younger generations accelerate the shift from permanent to expiring content, channels such as Snapchat are positioned to gain the most from the disappearing act. It was only 15 months ago that the first ad appeared on Snapchat, demanding $750,000 for the spot and ushering in a new era of branded content for the channel. Many agencies, including Penna Powers, have a wish list of marketing tools for the platform to further their client’s brands.

As an agency, we look at Snapchat as a channel where you either need to have a huge budget to even get in the door, or organically invest the time and resources it would take to really expand a brand on the channel. Snapchat has just barely scratched the surface when it comes to its influence on branded content.

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#1 Ad Agency in Utah

PennaPowers.com Web Traffic Last 12 Months. Source: Alexa.com

We wanted to thank our website visitors for making us the #1 agency website in Utah in terms of unique visitors and pageviews. (source: Alexa.com)

PennaPowers.com is currently ranked as the 180,589th site in the world, averaging over 50,000 visitors per month. Our website visitors love our blog and capabilities pages, and we actively work to optimize our site and provide meaningful content.

Penna Powers applies the same principles of success for its clients. If your company is looking for help with your search engine optimization or marketing strategy, please contact us today!

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Sure, the name Penna Powers may leave you scratching your head, but we’re pretty confident you’ve seen our work. And isn’t that what’s important? We believe so. That’s why we put our efforts into gaining recognition for our clients—and why we’re one of the top ad agencies in the Nevada Book of Lists.

Admittedly, we are somewhat new to Nevada. But we’ve been building brands in Utah for over 30 years, so we’ve come to your state with plenty of experience. And we’re putting that experience to work for our Nevada clients. Just take a look at what we’ve been doing. Then, give us a call. We’d love to start a conversation about you.


Protect yourself against a citation and a potential crash by learning the laws and sharing the road. In this campaign, we helped Zero Fatalities demonstrate that road respect is a two way street.


You don’t want to find yourself on the wrong side of being impaired. This video reminds Nevadans that if you don’t find a sober ride, the police will find one for you.


With this hilarious video, we helped Zero Fatalities remind Nevada that there is no shame in being the designated, sober driver. Plan ahead and don’t drive impaired.


With this campaign, we helped NevadaHealthLink.com show that getting health coverage isn’t just something you can afford to do, but that it’s something you can’t afford not to do.


A continuation of the NevadaHealthLink.com campaign, this ad highlighted a different demographic with the same message: You can’t afford to not be covered.


A continuation of the NevadaHealthLink.com campaign, this ad highlighted a different demographic with the same message: You can’t afford to not be covered.


Working with Zero Fatalities yet again, we ran this video to reinforce the idea that careless driving doesn’t just affect one person. In this video you can see how more than one life is changed forever in a tragic story.


Motorcyclists aren’t always the easiest people to reach, but we worked with Zero Fatalities to clearly say one thing: If you want to live to ride your motorcycle another day, then ride safe and make Zero Fatalities your goal.

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