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Social media transformed the way we all look at, read and interact with content. We share our daily interactions at a rate never before seen, from what we ate for breakfast to the birth of a new child. Over the last three months we’ve seen the content envelope pushed even further with live streaming mobile applications from Periscope and Meerkat. Live streaming began its moment in the sun by Twitter acquiring the Periscope app for upwards of $100 million dollars, beginning its head-to-head battle with rival app Meerkat.

As content creators and storytellers we are constantly looking for ways to reach our audience in new and engaging ways. Twitter’s Periscope and Meerkat present us with these new opportunities—and the data backs this claim.

The top factors driving interest in live streaming apps are:

  • It’s an easy way to share live events in real time – 43%
  • It’s a new way to see what’s going on in the world – 42%
  • People’s general interest in tech innovation – 39%

Beyond telling a story, live streaming creates new opportunities to deliver content and engage audiences from where they are—conferences, community events and policy briefings.

The defining event that pushed live streaming apps, specifically Periscope, to the wider audience was the blockbuster Mayweather vs. Pacquiao fight. Many people were not willing to cough up the $100 price tag to watch the fight on Pay-Per-View, instead turning to Periscope, a trend likely to displease HBO and Showtime.

Further amplifying the significance of live streaming, Twitter recently partnered with Hacehette on author videos. The #WhereIWrite series ran throughout the month of April with a Hachette author live streaming from the place where they write.  Readers were encouraged to join in live by downloading the Periscope app and following the author.  The campaign demonstrated the ability to capture the audience’s attention and stir engagement all while increasing brand recognition of the author and publisher.

In the coming months we can expect to see more agencies introducing campaigns on behalf of their clients as well as politicians using the platform as a way to portray themselves as authentic to the American people.

Content marketers alike would all agree the new crop of apps popping up is providing even more opportunity to push the limits of brands and campaigns. You should be asking yourself, how does live streaming fit into my content plan? Can we live stream an event, photo shoot or creative in action?  ‘

When a content idea is decided, the next set of questions should identify who the audience is, what the objective will be and if any new policies will need to be put into place.

Brands are constantly looking for new ways to put a warm, human feel/touch to their identity and these live-streaming apps allow the behind-the-scenes people and employees to have their own live channels for representing their brands. At the end of the day, these new live stream apps remind us that the only constant in social media is change.  Do you have thoughts or predictions with how Periscope and Meerkat will be used? Share it with us at @PennaPowers on Twitter.

You can download Meerkat here.

You can download Periscope here.



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Cool, calm, quirky, Modern Family’s Phil Dunphy, the successful real estate agent always entertains while at the same time sharing career advice in 30-minute episodic chunks. Beyond the one liners, “Competition can be a great motivator” and “Success is 1% inspiration, 98% perspiration, and 2% attention to detail.”; we watch him networking for prospective clients, taking the high road with his professional competition, delivering over-the-top customer service and listening, really listening to get his clients what they want. The pay off—all the things that TV’s happy endings are made of: top-performer professional awards, a terrific home life and a seemingly unending string of listings and sales. From the sitcom world to the real world, I work with a lot of smart, successful (and bonus, really funny) people and it got me to thinking, what career advice do they have?

Set a Realistic Expectation and Deliver on Your Promise
You’ll be judged on the expectations you set and the delivery on those expectations. Take for instance the Tuesday you arrive for lunch at a busy restaurant and you are told the wait is expected to be 20 minutes. The countdown is on. You have an expectation that in 20 minutes you will be seated and ordering. If you are seated in 15 minutes you are delighted, but seated in 30 and you are less than satisfied. Whether it’s your customer or your supervisor, look for opportunities to delight rather than just satisfy.

The Golden Rules
In life and in business the golden rules are always good to follow. A few tenets to live by:

  1. Show respect and kindness to everyone with whom you work.
  2. Never ask others to do something you’re not willing to do yourself.
  3. You are your own brand so manage it wisely because every action has a consequence.
  4. Always own your mistake, no excuses. The problem is solved much faster that way.
  5. Always say thank you.
  6. Honesty is the best policy.

Be Excellent
Known for his financial advice, Dave Ramsey’s advice on choosing a career became a touchstone for one of our staff, “pick something and be excellent at it EVERY DAY.” Along these lines, in excellence, there is no room for complacency. You should always feel green in your job. If not, you’re brown and dying.

We, our and us are the words of success…there is no “I” in team. The best ideas and solutions most often come from collaborations. Being a good team member is important to having a good team. A few favorite tips followed here: Don’t just demand changes; ask teammates why they made a certain decision. More often than not you’ll learn a new way to look at things, make the project better and strengthen your ability to work together. Stephen R. Covey (author of The Seven Habits of Highly Effective People) echoes this sentiment with his counsel, “Seek first to understand, then to be understood.”

Some final words of wisdom from Phil – “When life gives you lemonade, make lemons. Life will be all like, “What?!”

What is the best career advice you have ever received?

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Teens 800We’ve all heard opinions from fad-obsessed teenagers about what social media is hot at the moment and what is losing appeal but now we have the chance to see how their comments stand against a representative sample of teens throughout the U.S.

Last month Pew Research Center released Teens, Social Media and Technology, a report on a national survey of 1,060 teens ages 13 to 17 and a parent or guardian. Here are a few findings from the report and other recent research:

Facebook is the most popular and frequently used social media platform among teens; half of teens use Instagram and nearly as many use Snapchat.

  • Boys are more likely to report Facebook as their most used site than girls (45% of boys vs. 36% of girls).
  • Lower income youth are more likely to cite Facebook as their most used site than higher income teens.
  • Snapchat is more likely to be a frequently used app for more well-to-do teens.
  • The typical Facebook-using teen has 145 Facebook friends.
  • Boys report fewer Facebook friends than girls (boys 100 vs. girls 175)

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Teens are diversifying their social network site use. A majority of teens (71%) use more than one social network site.

While survey data does not indicate a decrease in Facebook-using teens, focus group findings suggest that teens’ relationship with Facebook is complicated and may be evolving.

Some focus group participants reported positive feelings about their use of Facebook but many spoke negatively about an increasing adult presence, the high stakes of managing self-presentation on the site, the burden of negative social interactions (“drama”), or feeling overwhelmed by friends who share too much. One teen explained that he started using Twitter because “everyone’s saying Facebook’s dead,” while another said that once you create a Twitter and an Instagram account, “then you’ll just kind of forget about Facebook.”

Still, few of the teens in the focus group had actually abandoned the biggest social media site altogether. Facebook is deeply integrated across multiple generations, platforms, devices and spheres of public and private life.

Girls dominate visually oriented social media platforms while boys are more likely to play video games.

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Younger teens (13 to 14) use social media platforms less often than older teens (15 to 17) with one exception; Instagram is more often used by younger teens. Listed below is the breakdown for each platform:

  • Facebook – 35% younger vs. 44% older
  • Snapchat – 8% younger vs. 13% older
  • Twitter – 3% younger vs. 8% older
  • Instagram – 25% younger vs. 17% older

Texting is an especially important mode of communication for many teens.

  • 91% of teen cell users use text messaging—either directly through their mobile phones or through an app or a website.
  • Smartphone-based messaging apps have added features and changed the cost, message length and other structures around sending short messages.
  • 33% of teens with phones have messaging apps like Kik and WhatsApp.
  • Girls are a bit more likely than boys to use messaging apps, with 37% of cell-using girls using them compared with 29% of boys with cell phones.
  • A typical teen sends and receives 30 texts per day.

88% of American teens ages 13 to 17 have or have access to a mobile phone of some kind and a majority of teens (73%) have smartphones.

Smartphone users skew more toward older teens with 76% of 15 to 17 year-olds having a smartphone, compared with 68% of 13 to 14 year-olds.

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92% of teens report that they go online daily and 24% of those teens say they are online “almost constantly,” due to the widespread availability of smartphones.

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Are you or the teens you know surprised by these findings?


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Red Rock Relay

We did it again! Penna Powers headed back to Moab this last weekend for our third year at the Red Rock Relay! And this time, we had matching shirts.

Our two teams this year were Unikitty and My Little Ponies and Bronies, but it was not all sparkles and rainbows during this 60 mile run over the La Sal Mountain Loop. We began our run with a perfect temperature and great scenery on canyon roads, but we were hit with cold temperatures and snow as we reached the middle of the day. Overall, spirits were high. Just a few miles and a couple dance parties later, we wrapped up the day with warm weather and sore legs.

2015 Penna Powers Race Stats:

  • Protein bars consumed: 18
  • Bottles of water chugged: 41
  • Average pace: Wouldn’t you like to know?
  • iPhones ran over: 1
  • Strykeforce dance parties: 6
  • Scorpion encounters: 2
  • Number of people who liked Thor’s hair: 7
  • Memories made: Do I really have to tell you?


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Vegas Stamp 800Penna Powers has offices in two VERY different markets – Salt Lake City and Las Vegas. Salt Lake is known for its snowy mountains and religious people, whereas Las Vegas is notorious for its hot desert climate and is called Sin City. To showcase our Las Vegas office we’ve set up this guided tour. Enjoy! The Nevada office is surrounded by palm trees and waterfalls. And inside are some of the friendliest people you’ll ever meet.

Penna Powers Las Vegas








When you walk in the door, you’re immediately overwhelmed by the size and décor.

Penna Powers Las Vegas Entry









We proudly support UNLV and oftentimes partner with them for internships. Plus, it gives us a reason to hang their annual calendar.

Penna Powers Las Vegas UNLV 2









We’re on the phone with our Salt Lake office. A lot.

Penna Powers Las Vegas Phone









Our outreach team is professional and has a lot of success at events giving out promo items.

Penna Powers Las Vegas Outreach









A sweeping view of one of the offices, featuring the office clown.

Penna Powers Las Vegas Office









Our recreational activity of choice. The current record is seven perfect putts in a row.

Penna Powers Las Vegas Golf









Thanks for joining us on this tour, and feel free to stop by the Las Vegas office anytime, especially if you think you can beat our putting record!

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