As communicators, we understand and appreciate the heavy lifting of developing a comprehensive plan and need the target profiles, the messaging by audience and the calendared details for our day to day. But, while those 20-pages of prose and the color-coded calendars hit the mark for you and your communication team, they may miss the mark for the audience we’re trying to reach and persuade to action.
We all know this audience is short on time and wants the thumbnail version that hits on the what, when, cost and the anticipated ROI.
Getting away from the traditional thud-factor way of presenting our thinking to execs. Suggesting some new ways to ideas, approaches and their anticipated return with the goal of getting that a nod of approval.
As you’re getting started with your 2015 plan – or putting on the finishing touches, spend some time strategizing the best way to fast track to a yes so you can get them underway. Some ideas:
- An infographic. Illustrates the targets and corresponding campaign messages/promotions/communications, when they will be executed and the corresponding costs and ROI.
- A Gantt chart. With this type of chart you can still organize by target audience and provide the execution highlights calendared by month with line item budgets.
- A Slideshare. Highlight your most original and visual ideas in a Slideshare format and include a list of supporting ideas as an addendum.
- An executive summary. Granted, this is not a new idea by any stretch of the imagination, but it is a familiar format for this audience. A one-page document that outlines the key items and their relationships to meeting business goals may be just the thing to get you that go ahead.
What presentation styles and approaches have worked best for you?