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Contributed by Clayton Carter

PPBH is for the most part an active bunch of people in our off time. As you’ve seen in the chronicles of agency days past, we play together in soccer leagues, run races, and even huddle up for football tournaments once in a while.

fantasy football

What’s that? Your company plays sports together too? Not impressed? Well here’s what makes PPBH special on the field of play: we come together as a team and compete through every grueling tick of time off the game clock without even a semblance of collective athletic ability. That’s right. When it comes to sports here at PPBH, the majority of us live by the old adage, “Fake it ‘til you make it.”The harsh truth is, none of us weekend warriors are really ever going to make it – if that means pitching in professional baseball game or catching a pass from Peyton Manning in this year’s Super Bowl. We may be full of imagination in our creative work at PPBH, but after an hour of playing time the final score firmly slaps us back to reality. Our hopes of sports glory are all but gone. We’ve even resigned to calling all sports by the generic term “sportsball” instead in an attempt to dull the pain of defeat with feigned apathy.

Fearing the long-term effects of perpetual league losses, our agency turned to Fantasy Football to make us all feel like winners again. Last August, over half of the company joined in this new pretend sport of champions. Every week of this last NFL season, brave fantasy team managers picked up a mouse and a remote control, sat down in a chair and browsed into the game watching these pro athletes chalk up major points for his team. And 50% of the time, we won! What a great feeling to spread around. We’ve now crowned a true league champion for the second year straight. We’re even holding a banquet the day after the Super Bowl to reminisce on the big game as a league and to hand out prizes in honor of our great Fantasy Football accomplishments.

sportsballThe true beauty of the sport of Fantasy Football is that we don’t have to practice or play like great athletes to win.  Oh sure, team managers can benefit by reading up a little, but that’s just more faking it as we copy rankings from other experts who really know and study the game. We just stand on the shoulders of these giants and take credit for their successes. The kicker is that all these guys volunteer to play the game for us, offering up their real game skills and scoring real points for us while we merely watch, trade, trash talk and win. But we play hard and we give it our all like we always do. After all, isn’t that what good ‘ole sporting competition is all about?

So next time your company signs up for a sportsball league, watch for the team name “PPBH” to show up in your season game schedule. If you’re lucky, you just might play us one week and tally an easy win. But don’t mess with us on the Fantasy Football gridiron. We’ve got fake sports skills for days and we show no mercy.

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Contributed by Jane Putnam

With Super Bowl XLVIII less than two weeks away, we’re gearing up for one of our favorite parts of the game: the ads. Here’s a look back at some of the best ads from recent years.

Google: Parisian Love (2010)

Volkswagen: The Force (2011)

Honda: CRV’s Day Out (2012)

Ram: God Made a Farmer (2013)

 

Tell us: What are some of your favorite ads from previous years? Any ads you’re looking forward to seeing this year?

 

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Contributed by Lora Stead

Another Don’t Drive Stupid Video and Poster Contest went down, and another group of talented teens came forth. A special thanks to the Utah Department of Transportation who makes cool opportunities like this possible.

Video Winners

First place: Mickey R. and Matthew M. – Viewmont High School
(Watch for this video playing in the pre-movie trailers at Megaplex Theaters through February.)

Second place: Shimmer P. – Viewmont High School

Third place: Matthew S. – Panguitch High School

Poster Winners

First place
Hannah M. – Olympus High School

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Finalists
Jonathan A. – Mountain Crest High School

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Maddison A. – Mountain Crest High School

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Mayson A. – Mountain Crest High School

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Kaylee B. – Mountain Crest High School

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Lexi C. – Olympus High School

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Ana D. – Mountain Crest High School

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Megan J. – Olympus High School

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Haley P. – Mountain Crest High School

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Taylor R. – Mountain Crest High School

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Anika V.- Olympus High School

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Aleisha W. – Snow Canyon High School

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Visit DontDriveStupid.com to see the winning entries from previous years.

 

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Jason Google GlassWearable technology, including Google Glass, could be the future of advertising. Some are predicting that this next wave of technology will be as monumental as the smartphone.

PPBH is currently testing out Google Glass, a set of glasses that has a rectangular screen positioned over the right eye. It’s like wearing a smartphone that projects its image in front of you. Google Glass is being heralded as one of the pioneers of wearable tech.

Some of its features include:

  • Take photos and video
  • Turn-by-turn navigation
  • Handle email, texts or phone calls
  • Internet browsing
  • Games, apps and other downloads

Its implications for use continue to grow every day, and as a full-service advertising agency we wanted to get a jump start on its implications for advertisers.

Apps. There are a myriad of companies developing apps for Google Glass already. CNN, Facebook, Twitter, Mashable, Strava, Evernote, Elle, Fancy, the Wall Street Journal and AllTheCooks number some of the first official apps for Glass. There are thousands of other apps available if you are tech-savvy enough. Google has currently forbidden developers from selling apps.

Display Ads. When Google Glass starts running ads, it will likely be on a pay-per-gaze format. Essentially advertisers would pay to place their ads within apps or in searches. This is expected and a little boring, since smartphones already offer this.

Out of Home Ads. Since Google Glass sees what you see, there are no limitations to how they can leverage this. In Google’s patent for pay-per-gaze advertising, it stated “Pay-per-gaze advertising need not be limited to online advertisements, but rather can be extended to conventional advertisement media including billboards, magazines, newspapers and other forms of conventional print media.” Essentially your Glass could capture the ads you see in real life and charge you for it.

As an advertiser, this is exciting. Not the idea of having to pay extra on top of our billboard buy, but the ability to show sequential advertisements to those who have seen our ad already.

We advertisers pay big dollars for reach and frequency, and to know that our message hit our target audience is very valuable. Beyond that, the ability to continue to show ads to those who were already exposed to our message is worth something.

Emotional Response. Google Glass is also always looking at your eyes, and has the capabilities to measure your emotional response to anything – including advertisements. Imagine your pupils dilating while watching a sobering television ad. Google could measure it and sell the data to the advertiser. Whoa.

Is Google Glass worth investing in as an advertiser? Absolutely.

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Sharpen the AxActors have rehearsals, sports teams have scrimmages and, though this may sound nerdy, communication professionals have pre-meetings.

Abraham Lincoln was attributed to have said, “Give me six hours to chop down a tree and I will spend the first four sharpening the ax.” Pre-meetings are the sharpening time that makes cutting down the tree the easy part. The more time you spend preparing, the more time you save overall and the more buttoned up you look and feel at the “actual” meeting.

Pre-meetings are helpful in a wide array of situations like preparing clients to talk to the media, preparing clients to give presentations and preparing clients to answer questions about sensitive issues accurately to their friends and neighbors. I am going to focus specifically on pre-meetings to prepare multi-disciplinary project teams for public meetings. Here is a helpful process.

1. Hold a meeting with project leadership to discuss objectives, meeting format, roles and messages.

2. Send a meeting outline (including logistics, attendees, roles, audience, messages, visuals, room map and other important information) to the project team before the pre-meeting.

3. Discuss the following at the team pre-meeting:

  • Public meeting objectives – What do we want the meeting to accomplish?
  • Meeting logistics and visuals – Where is it? Where do we park? How do we dress? Who is setting up? What will the room set-up look like? What do the visuals look like?
  • Team member roles – Who will talk to media? Who is the expert on each topic? Who answers what questions? How will we address special needs/ADA? What if someone causes a major disruption?
  • Discuss the audience – What important attendees will be there? Is there a chance media will be there? Are there sensitive issues, past interactions and audience concerns that the team should be aware of?
  • Predict public questions and discuss messaging that addresses them – What are the most important messages? What words and jargon should we avoid?
  • Practice answering questions – What does each person, from each discipline, think will be his/her most frequently asked question? Does the team have input on what the answer should be?

Pre-meetings are where the magic happens except it only looks like magic to those who weren’t at the pre-meeting. So keep sharpening your ax.

What do you do to get ready for a big meeting? Let us know in the comments.

 

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Divergent

You may have noticed something different in your Facebook News Feed recently. Instead of having to click on your friend’s videos to watch them, they begin playing immediately as you scroll over them. There is no sound, which is great because you don’t need every video yelling at you as you scroll through your feed, but you are still able to check out the video before you fully commit to watching it with a click.

During the testing period with this new feature, Facebook noted a 10-percent increase in people watching, liking, sharing and commenting on videos.

So what does this mean for advertisers? Well, Facebook is currently testing these auto-play video ads with the promotion of the upcoming film Divergent, and will roll it out to other companies in the near future.

There are of course concerns about these new ads. Do we really need one more advertisement popping up? The beauty of this is that if you don’t want to see the ad, you can just keep scrolling down and it stops playing. If you are interested in it however, you can see it without the laborious step of tapping your finger on the screen. You laugh, but clearly removing this one step has an impressive impact. Overall, we would say this is an exciting step for advertisers, and shouldn’t impact the user experience drastically.

For specific details on how video ads will work and how they will affect you, click here.

What do you think of video ads on Facebook? Let us know in the comments.

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