Blog Archives

driving phone woman

Contributed by Lora Stead

We’ve all seen ’em: drivers weaving in and out of their lanes, running lights and slamming on their brakes because they are distracted. It’s not a new idea that cell phones are among the top driver distractions. In fact, at any given daylight moment, about 660,000 drivers of the 210 million licensed drivers in the US are using cell phones while driving, says NHTSA. Additionally, almost half of all drivers admit to answering phone calls while driving and 1 in 4 drivers place calls while driving.

These statistics, and the 1.6 million crashes caused nationwide every year by drivers using a cell phone, remind us that though texting and driving is illegal for all ages in Utah and 38 other states, driving while using a cell phone in any way is dangerous. In fact, the National Safety Council estimated that 200,000 of the cell-phone-related crashes yearly involve texting and the other 1.4 million are related to other mobile use while driving.

But do you ever talk on a cell phone while driving? Does your spouse? Do you mind if your kids do?

Starting May 14, drivers under eighteen years old in Utah who are caught talking on a cell phone while driving can be pulled over and fined. 35 additional states have restricted all cell phone use by novice drivers and 10 states have banned any age from driving while talking on a hand-held cell phone. For state-specific cell phone laws, click here.

As a member of UDOT’s Zero Fatalities outreach team, I’m interested to know what the public thinks about restrictions for driving while using a cell phone. I can be a better educator by understanding where people stand. So please weigh in: Do you think talking on a cell phone while driving should be illegal for all drivers or just teens?

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Baldy Summer Lodge Horiz

I was sad to hear of Earl Holding’s passing last week at the age of 86. I consider myself very lucky to have had the opportunity to work with him for 25 years. Mr. Holding was an inspiring businessman who, among other businesses, owned the Little America and Grand America Hotels, SunValley Ski Resort and Snowbasin Ski Resort. He was also one of the largest land owners in the West with over 400,000 acres of a working cattle ranch land.

Working with Mr. Holding taught me a number of valuable business lessons. He was always ready to jump in on any project and get his hands dirty. When I would arrive for a meeting with him at Sun Valley Resort, you wouldn’t find him sitting in some big office, but instead, he would be out driving around in an old pickup truck helping to plant some new trees. I was always amazed at the perfect landscaping at all of Mr. Holding’s properties. Another time, when we were scheduled to meet at the Grand America Hotel, I recall arriving at the hotel and finding him and his son Stephen unrolling a large new rug in one of the hallways. At Snowbasin Resort, the day before the 2002 Salt Lake Winter Olympic Games began and worldwide media was just about to arrive, Mr. Holding was up in a scissor lift, adjusting a big chandelier in the new Day Lodge with his wife, Carol, directing him.

Mr. Holding used to say, “You do business with your friends.” If you gave him your very best effort, he was a very loyal client. For example, in the advertising business where agencies typically retain a client for three to four years, we were proud to have handled the Sun Valley Resort account for 25 years.

Mr. Holding had amazing energy and could outwork folks half his age. On one Sun Valley project, Mr. Holding took time out of his very busy schedule to look at every one of the photos we were going to use on the project. He spent hours reviewing photos to make sure they fit his idea of the Sun Valley brand. When our team got ready to leave around 8 p.m., Mr. Holding walked us out to the lobby where a team of architects where waiting to meet with him. His day was just starting.

Another valuable business lesson Mr. Holding taught me was to be loyal to your employees and they will be loyal to you. When Mr. Holding asked us to re-brand the Little America Hotels, we set up meetings with all of the hotel general managers. They had all worked for Mr. Holding for 25 to 30 years. Each spent time discussing everything they had learned from Mr. Holding. You could see they all had a lot of respect for him. In the advertising business, the average employee stays at an agency for two to three years. I’m proud of the fact that most of our department heads have been here for 15-plus years, and employees, on average, between seven to eight years.

I think Mr. Holding would be proud that many of us have learned so much about business from him, but more importantly, that we learned how to inspire people around us by getting our hands dirty. I would say, “Rest in peace Mr. Holding,” but I know he’s busy getting things done.

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SoccerSeason

Contributed by Jane Putnam

On the heels of our 1-5-1 (that’s one win, five losses and one tie) rec soccer season in 2012, the PPBH soccer team has reunited for a second year, and we’re bigger, and hopefully, better than ever! Our team picture last year even seemed to entice some additional PPBHers to join the team. We kicked the season off with a bye last week, and after some ferocious competition last night, we fell to our first opponent. Wish us luck, and if you happen to be in the league as well, we look forward to seeing you on the field!

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WorkSong

Is it cool to love your job? For all of our sakes, we hope so. But when it comes to music, can you think of a song besides Heigh-ho that glorifies the work place? We couldn’t either.  Every popular song about work would fit right in on the soundtrack to the anti-workplace film classic, Office Space. No, in place of cheerleading the boss, it’s all about working for the man and letting the bitterness crescendo to a volcanic, artistic outpouring of musical genius.

So this list of PPBH’s top 20 workplace songs comes with a gigantic disclaimer.  We all love what we do and of course, we wouldn’t consider any of the agency’s partners to be the proverbial “Man”.  But we listen to these songs in those moments when we want to understand what it must feel like to work at places like Dundler Mifflin or this highly motivational workplace in Utah County.  And yeah, we wouldn’t be human if we didn’t want to get mad, rock out and complain to our non-existent Marketing Teamsters Union.  So enjoy these choice cuts (during your government-mandated 15-minute break, of course):

20. Blue Collar Man – Styx

 

 

19. Short Skirt/Long Jacket – Cake – An ode to PPBH working women who just know how to get things done.

 

 

18. Ain’t No Rest for the Wicked – Cage the Elephant

 

 

17.  Another One Bites the Dust – Queen – This one came from our managing partner after someone in the office selected “Take This Job and Shove It” as their favorite song. Watch your backs, people.

 

 

16. I Don’t Like Mondays – The Boomtown Rats

 

 

15.  This Ain’t No Picnic – The Minutemen

 

 

14.  Working Man – Rush

 

 

13. 9 to 5 – Dolly Parton

 

 

12. Takin’ Care of Business – Bachman-Turner Overdrive

 

 

11. Workers Song – Dropkick Murphys

 

 

10. The Finest Worksong – REM

 

 

9. I Go to Work – Kool Moe Dee

 

 

8. She Works Hard for Her Money – Donna Summer

 

 

7. We Gotta Get Out of This Place – The Animals

 

 

6. I Hate the Man – Madcap

 

 

5. Death of a Salesman – Low

 

 

4. Workin’ for a Livin’ – Huey Lewis & the News

 

 

3. Take This Job and Shove It – Johnny Paycheck

 

 

2. Working for the Weekend – Loverboy

 

 

1. Career Opportunities – The Clash

 

 

Do you think we missed any classics? Let us know which songs get you angry at the man.

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Contributed by Patty Clark

You’ve put together a portfolio and resume that’s good enough to get you noticed. Now comes the tough part: the interview.

A job interview, especially for a creative position in an advertising agency, can be pretty harrowing. Creative directors are overworked and paid to be picky, so be prepared for all sorts of crankiness.

Here are a few things to keep in mind when interviewing for a creative job.

The most important thing? The work, the work, the work, as BBDO puts it. Make sure that you have your portfolio to show, even if they have already seen it. The people hiring you usually have forgotten your portfolio by the time the interview has rolled around. Be sure you are triple prepared. Bring a print version and a laptop. While some places won’t expect you to leave your print portfolio behind, others will. A friend of mine got sent away from a job interview because she didn’t bring a physical portfolio. Going overboard is probably just the right amount.

Be prepared to talk about your work. Eric Larson, our art director, wants to hear potential employees explain the problem and solution behind their projects. This helps him get an idea of what your concepting skills are like. And make sure you only show your best work.

Don’t expect the agency to help or provide you with anything you’ll need for the interview. Need a computer to access your portfolio? Forget about it. Wifi password to access your website? Think again. The interviewer is already taking time out of their busy schedule to sit down with you. Make it as easy as possible for them. If your portfolio is on a website, make sure you have an offline version just in case you can’t access the Internet.

Learn about the agency you’re interviewing at. If you can’t give specific answers about why you want to work there, you’re in trouble. Look through the agency’s portfolio and find projects you would love to work on. This is also important to do to make sure you’ll be a good fit at the agency.

Have any other tips? Let us know in the comments below.

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iStock_000016475829Large

Whether it was bottle feeding kittens at the local humane society or rebuilding homes in New Orleans, we all know someone who has given their time to help others. Chances are, you have volunteered at least once, so you know that volunteers do not expect anything in return for what they do. But last year, 64.5 million people volunteered in the United States. Doesn’t it seem like they should be celebrated?

April 21st through 27th is National Volunteer Week. It’s a week to not only celebrate the millions who have given their time and expertise, but to encourage others to join in the act. To kick off National Volunteer Week, CafeGive has developed a new Facebook application that will emphasis volunteers’ crucial contributions and motivate others to join. The new app collects and broadcasts volunteer stories and rewards volunteers with the chance to donate to a charity of their choice.

We are encouraging everyone to post their favorite story about volunteering through the “Volunteer Week” app on the PPBH Facebook page. There you can  learn more about National Volunteer Week and share your experience. Each post will be displayed on our Facebook page and at the end of April, winners will be randomly selected to direct a donation, in their names, to the nonprofits they choose.

We’ve joined with five partner organizations to pilot the new app and celebrate volunteers’ stories during Volunteer Week and beyond. Join us in giving the volunteers the credit they deserve, and encouraging more to do their part.

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Writing brainstorming on a blackboard.

Contributed by Jane Putnam

We’ve all been in brainstorms where we’re not quite sure why we’re there, what the host hopes to get out of it or even the subject being discussed. But, when time is a limited commodity and people have other meetings to run to, it’s important to get the most out of and make the most of a brainstorm session.

1. Put together and send out a memo or brief ahead of time. This tip is for the host or person running the brainstorm—and since you’re in charge and (hopefully) know the most about the account or subject matter at hand, it shouldn’t be too much of a burden. Help your brainstorm attendees come to the table with the best ideas or understanding by preparing a well-organized memo or project brief that lays out the who, what, when, where, goals, some starter ideas, etc. This will grease the wheels and help the brainstorm start off strong. Make sure you send out this document well in advance so attendees have enough time to review it—more than the walk down the hall to the meeting.

2. Incorporate all disciplines. So you’re planning a PR event? That means you should just invite the PR people, right? Wrong. Communications professionals are full of ideas, knowledge and thoughts well beyond the walls of their specific discipline. Tap into that insight and get an “outsider’s” perspective. If nothing else, it will prompt new areas of discussion and direction in the brainstorm.

3. Remember, it’s a brainstorm. All ideas are welcome. Don’t not share an idea because you think it’s silly or won’t fit. A brainstorm is meant for ideas across the spectrum. Don’t limit the meeting by restricting out-of-the-box ideas or suggestions that push the envelope. In a brainstorm, any and all ideas should be welcome.

What tips do you have for getting the most out of a brainstorm session? Share them in the comments.

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AdsonFacebook

Contributed by Jason Alleger

The cost of Facebook ads depends on a few factors, but generally ranges from $.05 – $5 per click. Facebook increases the cost of ads based on (a) targeting, (b) bids and (c) engagement.

The more targeted your ads are, the more expensive they become. If you were to target ads to all Facebook users (all 1.06 billion), then you would pay just pennies. As you layer in more targeting, such as location, gender and interests – the price goes incrementally up.

Advertisers also decide how much they are willing to pay per click. For example, if one advertiser is willing to pay $1 per click and another advertiser is willing to pay $2, then the second advertiser will pay one penny more than the next highest bidder – so $1.01 for the click. The more you are willing to pay, the more bids you will win.

Lastly, Facebook rewards engagement. If your ad is more interesting/relevant and gets clicked on 1/100 times, versus a competitor whose ad only gets clicked on 1/1000 times, Facebook will show the better ad more often.

Let’s take a look at how these factors affect the pricing of each type of Facebook ad. For simplicity, below are the top three used ad types:

Sidebar Ads. These are the most common ads and appear on the side of Facebook. The cost fluctuates the most for these ads, but $1 – $5 is common with most types of targeting.

Sponsored Stories. These are status updates from businesses that were turned into ads. These usually cost around $.50 per click, as they receive higher engagement (comments, clicks, likes, etc).

Promoted Posts. Page posts only reach about 16% of a company’s fanbase, so businesses often pay to have their status updates appear in people’s news feed. These can only be targeted to fans and friends of fans. The cost varies on how many fans you want to target, but costs about $5 for every 1,000 people you want to target.

For example, if a company wanted to promote their product on Facebook through a mix of sidebar ads, sponsored stories and promoted posts and had a budget of $1,000, they could forecast the following:

Sidebar Ads: 700 clicks to website – $700 ($1 per click)

Sponsored Stories: 400 clicks to Facebook page – $200 ($.50 per click)

Promoted Posts: 20,000 views – $100 ($5 per 1,000 views)

It takes a lot of work to keep the cost-per-click down, as the advertiser needs to constantly be updating their ads to keep the cost low. Need help getting started with Facebook ads? Contact us today so we can help.

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