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Contributed by Patty Clark

I think you know you’re passionate about your work when an advertising campaign makes you emotional because of its sheer brilliance. The Cannes Lions International Festival of Creativity took place last week in Cannes, France, and awarded the best thinking in advertising. If you’re in the business of creating big ideas, you should know what big ideas are actually making a difference today. Here are just a few PPBH favorites from the Cannes Lions list of winners.

Small Business Saturday
Everyone knows the madness of Black Friday: the lines, the sales, the stampedes and the lines… American Express and Crispin Porter + Bogusky capitalized on this madness to shed some light on the American hero: small businesses. This became a day people could continue the shopping craze while feeling like they just gave back in some way. It quickly became the buzz on social media, with even President Obama tweeting about the cause. It’s a great example of an idea that goes beyond commercial interest—it hits a cultural truth.

@Sweden
For better or worse, Sweden’s Twitter account has a lot more interested followers. That’s because Sweden truly applied the democratic process, even in its social media. Every week a new Swedish citizen gets to tweet whatever they like under Sweden’s official account, even if that means controversial remarks about Jews. We’re not quite sure yet if this is an absolute disaster or a brilliant move, but if nothing else, it’s successfully gotten me to start following @Sweden.

Go Outside Radio
It’s hard to find anything worth looking (or listening) twice at in radio. But Go Outside magazine and advertising agency Talent managed to make a meaningful radio campaign with sounds you can barely hear. While spending time outdoors is on the top of things to do this summer, the No. 1 deterrent for many is likely mosquitos. So they aired a mosquito repelling sound on the radio, while advertising Go Outside magazine. This became the perfect way to advertise, give back and promote a philosophy.

Book Burning Party
Sometimes the best way to beat fire is with fire, and that’s exactly what the Troy Public Library did to survive. When the library’s survival depended on a vote on a small tax increase, it partnered with Leo Burnett and posted realistic flyers all over the city for a book burning party, encouraging voters to close down the library. And it had it’s desired effect—people went to the site telling them how sick they thought book burning was, promising they would vote ‘Yes’ to the save the library. Reverse psychology at it’s best. Clever, clever…

I Have Already Died
Imagine seeing a ghost ask you to help avenge their death. That’s essentially what the ALS Foundation Netherlands and Publicis did. Every commercial featured an ALS patient sincerely pleading for support for the organization—but not for them, for they had already died. Patients with ALS were filmed, but the spots did not air until after they passed away. The words of the tagline itself, I Have Already Died, are eerie enough to make you look twice and feel for the person you can hear and see.

Check out the rest of the winners here. Let us know in the comments what winners stood out for you. Did we miss any?

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During my 30 years in the ad business, I’ve been in hundreds of agency reviews. Most clients understand the importance of running a proper agency review. In my experience I’ve learned many things, among them are what I like to call “how not to pick an agency.”

Speed dating. Speed dating has its shortcomings, especially when it comes to finding the right agency. The client calls or sends you a few questions and picks a new agency based on a  five-minute conversation, chances are it will be a short-term relationship. How to avoid this: slow down and get to know the firms. It could mean a lot to your bottom line.

The world’s longest RFP. What I’m talking about is that massive 400-page RFP that tells you nothing about what the client needs. Of course, as the agency, you can’t talk to anyone. Simply stated, this is not the best way to pick your communications partner.

It’s all in the family. My cousin wrote the marketing plan. My brother designed the logo. Marketing meetings have become the new family get-togethers. Does this sound familiar? While your nephew always did such a good job taking care of the dog while you were on vacation, his integrated advertising campaign probably won’t deliver results. So, skip the family recipe with the side of web design; most shops don’t want to compete with your brother-in-law on marketing advice.

How low can you go? The client wants everything dirt cheap but expects great results. I asked one prospective client, “Is this how you would pick a doctor or a lawyer?” If dirt cheap is what you’re looking for, you’ll soon realize you’ll likely have to sacrifice quality, strategy or speed (or even all three).

After years and years of seeing these behaviors in practice, I decided to write a white paper on the art of choosing an ad agency. Yes, it is an art. The paper is geared to helping clients who don’t want to pick their next shop by speed dating or creating the world’s longest RFP. Check it out here.

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Contributed by John Haynes

Taglines are a big deal. We spend a lot of time developing them here at the agency. I was lucky enough to help develop advertising for three of the companies listed below. See if you can name the product or company that matches up with these 18 famous taglines.

1. I can’t believe I ate the whole thing

2. Good to the last drop

3. When it absolutely, positively has to be there overnight                        

4. The happiest place on earth

5. The king of beers

6. Ring around the collar

7. We’re looking for a few good men

8. They’re g-r-r-r-eat! 

9. Can you hear me now?

10. We bring good things to life                               

11. Don’t leave home without it

12. Are you in good hands?

13. Think different

14. Eat fresh

15. We try harder

16. Betcha can’t eat just one                                   

17. It’s the real thing

18. Look, Ma, no cavities!

Answers:
1. Alka-Seltzer; 2. Maxwell House; 3. FedEx; 4. Disneyland; 5. Budweiser; 6. Wisk Laundry Detergent; 7. US Marines; 8. Kellogg’s Frosted Flakes; 9. Verizon Wireless; 10. General Electric; 11. American Express; 12. Allstate; 13. Apple; 14. Subway; 15. Avis; 16. Lay’s Potato Chips; 17. Coca-Cola; 18. Crest 

 

OK, so you most likely knew most of them. You are hooked on taglines like everyone else here at the agency. Why? Because we all love the way these clever little phrases communicate critical business operations and capture the very essence of a brand. Let us know you fared on these 18 taglines in the comments section.

Read more about taglines and best practices for developing that unforgettable line in John Haynes’ blog post, Developing the Perfect Tagline.

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Contributed by Jason Alleger

Creating content is laborious. Running ads is expensive. Why not bypass both and still get results?

PPBH has been using Bre.ad for the last year when we share links on social networks.

What is Bre.ad? Bre.ad is a free service that allows companies to create a static redirect page. The user clicks on your link and he or she comes to your Bre.ad “toast,” which is a personalized page you have created. This shows for five seconds before redirecting to the actual site link. While showing, users have the chance to click on your message and visit your site.

Want to see a real example? http://bre.ad/08hpq7

Notice how it shows our message and then redirects to our original link? This is cutting-edge.

If your company is active on Twitter, Facebook, LinkedIn, Google+, Pinterest or any other social network, we suggest running your outbound links through Bre.ad to give users a chance to learn more about your company.

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Contributed by Jane Putnam

Agency life is always busy. It’s a fact (any other agency folks out there reading this are nodding in agreement, I’m sure). We’ve been so busy at PPBH that we’ve been growing our team. In addition to our fantastic five new creatives, we’ve added two new people to our advertising department: Clayton Carter and Christie Clark. Here’s a quick overview of PPBH’s two newest team members.

Clayton Carter, Sr. Account Manager
An east coaster, turned Utahn with a stint in the Golden State, Clayton Carter brings with him more than a decade of agency and consultant experience. A self-proclaimed “serious concert junkie” Clayton is willing to travel if there’s a good concert at the end of the road—take his March road trip to Phoenix to see Radiohead. His love for concerts and the arts is also shown through his annual volunteering at the Sundance Film Festival. With various job titles and roles on his resume ranging from media director to management consultant, Clayton is right at home at PPBH, saying his heart has always been in the full-service, fast-paced, hyper-creative ad agency world.

Christie Clark, Account Coordinator
Christie Clark hails from BYU’s class of 2011 as a double major, with a bachelor’s in communications (emphasis in advertising) and a bachelor of fine arts in acting—a fascinating combination. While an undergrad, Christie worked as a brand-planning intern at Y&R in New York, a project management intern at GSD&M in Austin, Texas, and as an account manager for BYU’s top-ranked AdLab. It’s hard to name just one fun fact about Christie. She starred as Juliet in BYU’s 2011 production of Romeo and Juliet, and as a child she says she was a “voracious” reader of Archie Comics (Betty was her favorite… can you blame her? I love Betty, too!).

Welcome to the team, Clayton & Christie!

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    PPBH honors Tyson, who joined the firm as an intern, for his five years of awesome service.

    Tyson and Erik are honored for their five years of awesomeness at PPBH.

Two more PPBHers joined the five-year club last week. Tyson Holtkamp started at PPBH as an intern and has become one of the best media producers around. Interactive Developer Erik Phillips is pretty much the smartest programmer any of us know. We are so lucky to have these great guys on the PPBH team. Thanks to both of you for five great years at PPBH. Here’s to many more!

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Contributed by Jane Putnam

We’ve made it pretty clear in previous blog posts that we work hard (really, really hard), but we also enjoy playing hard. Another example from just this past weekend—some of the toughest PPBHers participated, on behalf of the agency, in the Dirty Dash, held at Soldier Hollow in Midway, Utah. Our dirty dozen completed the 10k mud run with a great time (results to be posted soon) and crossed the finish line absolutely filthy.

We came, we ran and we got really, really muddy.

    We came, we ran and got incredibly muddy at the 2012 Dirty Dash.

    Some of PPBH's dirty dozen ready to start the race—and enjoying their last few moments of being mud-free.

    All together now! The dirty dozen prepares to cross the wet, muddy finish line together.

    The dirty dozen crosses the finish line, and the event is deemed a success!

     

     

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