Contributed by Jason Alleger
We all hate captchas—you know, those squiggly, impossible-to-read words that you have to decipher and type into a box. They seem to blanket the internet in an unending puzzle. In fact, there are more than 200 million captchas solved every day.
But did you know that by solving a captcha, you are participating in the largest transcription effort of all time? Pioneered by Google, a captcha takes scanned books, breaks apart individual words, and then displays them in boxes. When you decipher the words, you are helping to digitize old editions of the New York Times and books.
Deciphering books is a great public service, but what if your company wants to have a slice of the captcha pie? Instead of typing in old books, imagine the power of a potential customer typing in your brand logo or current promotion. Well, daydream no more.
Captcha advertising is here.
You can now have your advertising message shown with the intent that users type in your message. This can be done either as a static image, or in a video. Research shows that message recall is 12 times higher through captchas than other online advertising.
We recently used this technology with one of our clients and saw excellent results. The captcha ads stand out as new and innovative for the brand. Also, the click-through rate of those who completed a type-in was 2.37 percent! To put that into perspective, that is 23 times higher than a normal banner ad.
So stop daydreaming and hop on the captcha bandwagon! You’ll start seeing great results, and users will love you for showing them a clear message.