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What Does a Digital Media Planner Do?

You’ve hired an agency or you’re looking for a job, and want to know what a digital media planner does. I’m going to outline what a digital media planner is like and list their core functions within an ad agency. Personality. Digital media planners are usually more extroverted (as they work with a lot of media reps), detail-oriented and data geeks (if one is reading this article right now they’ve Read More…


How to Win the War for Attention

Right now, there’s a battle going on and you’re in it. When you’re promoting your product, service or cause, you’re in a battle–a battle for attention. Every day, we are pummeled with a constant barrage of advertising messages. And if you’re reading this blog, chances are you’re guilty of firing off some of those advertising messages, too. In this daily war for attention, do you want to go into battle Read More…

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Penna Powers is a full-service marketing agency based in Salt Lake City, Utah. We bring our experience from New York and Chicago while offering Salt Lake prices. Our services include advertising, digital, branding, web design, media buying, PR, interactive and public involvement, to name a few disciplines. We’re a strategically driven creative agency that believes in solving marketing problems above all. So drop by or call our Salt Lake City office and see how our marketing firm can help your organization grow.