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The News Release, R.I.P.?

The news release is dead. This declaration has been made for a few years, but is it really? Maybe we shouldn’t kill the tool, they can still be very effective—however, a quick demise should be brought about to the misuse of the news release. For example: Overuse – Aka the release a week syndrome. Really? Misapplication – Sending out information under the guise of “news” that is not urgent or Read More…


What Does SEO Mean?

It seems like every other day a new buzzword is created. With so many different words that can mean practically anything, it’s no wonder that the term “SEO” hasn’t worked its way into the collective conscious. According to Wikipedia, SEO (or search engine optimization) is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results – often referred to as ‘natural’, ‘organic’ or Read More…

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Penna Powers is a full-service marketing agency based in Salt Lake City, Utah. We bring our experience from New York and Chicago while offering Salt Lake prices. Our services include advertising, digital, branding, web design, media buying, PR, interactive and public involvement, to name a few disciplines. We’re a strategically driven creative agency that believes in solving marketing problems above all. So drop by or call our Salt Lake City office and see how our marketing firm can help your organization grow.